๐Ÿ“„ Earnings Call Transcript ๋ฒˆ์—ญ ๊ฒฐ๊ณผ

๐Ÿ“Š Presentation

Original Translation
Call Start: 16:30 January 1, 0000 5:30 PM ET

e.l.f. Beauty, Inc. (NYSE:ELF)
Q3 2025 Earnings Conference Call
February 06, 2025, 04:30 PM ET

Company Participants

KC Katten - Vice President-Corporate Development and Investor Relations
Tarang Amin - Chairman and Chief Executive Officer
Mandy Fields - Senior Vice President and Chief Financial Officer

Conference Call Participants

Bill Chappell - Truist Securities
Andrea Teixeira - JP Morgan
Dara Mohsenian - Morgan Stanley
Ashley Helgens - Jefferies
Olivia Tong - Raymond James
Patty Kanada - Goldman Sachs
Korinne Wolfmeyer - Piper Sandler
Peter Grom - UBS
Linda Bolton Weiser - D.A.
ํ†ตํ™” ์‹œ์ž‘: 2025๋…„ 1์›” 1์ผ 16:30, ๋™๋ถ€ ํ‘œ์ค€์‹œ 5:30 PM

e.l.f. Beauty, Inc. (NYSE:ELF)
2025๋…„ 3๋ถ„๊ธฐ ์‹ค์  ๋ฐœํ‘œ ์ „ํ™” ํšŒ์˜
2025๋…„ 2์›” 6์ผ, ๋™๋ถ€ ํ‘œ์ค€์‹œ 4:30 PM

ํšŒ์‚ฌ ์ฐธ๊ฐ€์ž

KC Katten - ๋ถ€์‚ฌ์žฅ, ๊ธฐ์—…๊ฐœ๋ฐœ ๋ฐ ํˆฌ์ž์ž ๊ด€๊ณ„
Tarang Amin - ํšŒ์žฅ ๊ฒธ ์ตœ๊ณ ๊ฒฝ์˜์ž(CEO)
Mandy Fields - ๊ณ ์œ„ ๋ถ€์‚ฌ์žฅ ๊ฒธ ์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž(CFO)

์ „ํ™” ํšŒ์˜ ์ฐธ๊ฐ€์ž

Bill Chappell - Truist Securities
Andrea Teixeira - JP Morgan
Dara Mohsenian - Morgan Stanley
Ashley Helgens - Jefferies
Olivia Tong - Raymond James
Patty Kanada - Goldman Sachs
Korinne Wolfmeyer - Piper Sandler
Peter Grom - UBS
Linda Bolton Weiser - D.A.
Davidson
Susan Anderson - Canaccord Genuity
Anna Lizzul - Bank of America
Mark Altschwager - Baird

KC Katten

Thank you for joining us today to discuss e.l.f. Beauty's Third Quarter Fiscal 2025 Results. I'm KC Katten, Vice President of Corporate Development and Investor Relations. With me today are Tarang Amin, Chairman and Chief Executive Officer; and Mandy Fields, Senior Vice President and Chief Financial Officer. We encourage you to tune into our webcast presentation for the best viewing experience, which you can access on our website at investor.elfbeauty.com.
๋ฐ์ด๋น„์Šจ
์ˆ˜์ž” ์•ค๋”์Šจ - ์นด๋‚˜์ฝ”๋“œ ์ œ๋‰ด์ดํ‹ฐ
์•ˆ๋‚˜ ๋ฆฌ์ค„ - ๋ฑ…ํฌ ์˜ค๋ธŒ ์•„๋ฉ”๋ฆฌ์นด
๋งˆํฌ ์•ŒํŠธ์Šˆ์™€๊ฑฐ - ๋ฒ ์–ด๋“œ

KC ์นดํŠผ

์˜ค๋Š˜ e.l.f. ๋ทฐํ‹ฐ์˜ 2025 ํšŒ๊ณ„์—ฐ๋„ 3๋ถ„๊ธฐ ์‹ค์  ๋ฐœํ‘œ์— ์ฐธ์—ฌํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ €๋Š” KC ์นดํŠผ, ๊ธฐ์—… ๊ฐœ๋ฐœ ๋ฐ ํˆฌ์ž์ž ๊ด€๊ณ„ ๋ถ€์‚ฌ์žฅ์ž…๋‹ˆ๋‹ค. ์˜ค๋Š˜ ํ•จ๊ป˜ํ•œ ์ด๋“ค์€ ํƒ€๋ž‘ ์•„๋ฏผ, ํšŒ์žฅ ๊ฒธ ์ตœ๊ณ ๊ฒฝ์˜์ž์™€ ๋งจ๋”” ํ•„์ฆˆ, ๊ณ ์œ„ ๋ถ€์‚ฌ์žฅ ๊ฒธ ์ตœ๊ณ ์žฌ๋ฌด์ฑ…์ž„์ž์ž…๋‹ˆ๋‹ค. ์ตœ์ƒ์˜ ์‹œ์ฒญ ๊ฒฝํ—˜์„ ์œ„ํ•ด ์ €ํฌ ์›น์บ์ŠคํŠธ ํ”„๋ ˆ์  ํ…Œ์ด์…˜์„ ์‹œ์ฒญํ•˜์‹œ๊ธธ ๊ถŒ์žฅ๋“œ๋ฆฌ๋ฉฐ, ์ด๋Š” ์ €ํฌ ์›น์‚ฌ์ดํŠธ investor.elfbeauty.com์—์„œ ์ ‘์†ํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
Since many of our remarks today contain forward-looking statements, please refer to our earnings release and reports filed with the SEC, where you'll find factors that could cause actual results to differ materially from these forward-looking statements. In addition, the company's presentation today includes information presented on a non-GAAP basis. Our earnings release contains reconciliations of the differences between the non-GAAP presentation and the most directly comparable GAAP measure. With that, let me turn the webcast over to Tarang. Tarang Amin

Thank you, KC, and good afternoon everyone.
์˜ค๋Š˜ ๋ฐœํ‘œํ•  ๋‚ด์šฉ ์ค‘ ์ƒ๋‹น์ˆ˜๊ฐ€ ์ „๋ง์„ฑ ์ง„์ˆ ์„ ํฌํ•จํ•˜๊ณ  ์žˆ์œผ๋ฏ€๋กœ, ์‹ค์ œ ๊ฒฐ๊ณผ๊ฐ€ ์ด๋Ÿฌํ•œ ์ „๋ง์„ฑ ์ง„์ˆ ๊ณผ ์‹ค์งˆ์ ์œผ๋กœ ๋‹ค๋ฅผ ์ˆ˜ ์žˆ๋Š” ์š”์ธ์„ ํ™•์ธํ•˜์‹œ๋ ค๋ฉด ์ €ํฌ์˜ ์‹ค์  ๋ฐœํ‘œ์™€ SEC์— ์ œ์ถœ๋œ ๋ณด๊ณ ์„œ๋ฅผ ์ฐธ์กฐํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค. ๋˜ํ•œ, ์˜ค๋Š˜ ํšŒ์‚ฌ์˜ ๋ฐœํ‘œ๋Š” GAAP๊ฐ€ ์•„๋‹Œ ๊ธฐ์ค€์œผ๋กœ ์ œ์‹œ๋œ ์ •๋ณด๋ฅผ ํฌํ•จํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ์˜ ์‹ค์  ๋ฐœํ‘œ์—๋Š” ๋น„GAAP ๊ธฐ์ค€์˜ ๋ฐœํ‘œ์™€ ๊ฐ€์žฅ ์ง์ ‘์ ์œผ๋กœ ๋น„๊ต ๊ฐ€๋Šฅํ•œ GAAP ๊ธฐ์ค€ ์‚ฌ์ด์˜ ์ฐจ์ด๋ฅผ ์กฐ์ •ํ•œ ๋‚ด์šฉ์ด ํฌํ•จ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ์ด์ œ ์›น์บ์ŠคํŠธ๋ฅผ ํƒ€๋ž‘์—๊ฒŒ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค. ํƒ€๋ž‘ ์•„๋ฏผ,

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค, KC, ๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ๋ถ„, ์ข‹์€ ์˜คํ›„์ž…๋‹ˆ๋‹ค.
Today we will discuss the drivers of our third quarter results and our updated outlook for fiscal 2025. In Q3 we delivered another quarter of consistent category leading growth. We grew net sales 31%, delivered $69 million in adjusted EBITDA, and increased our U.S. market share by 220 basis points. Q3 marked our 24th consecutive quarter of both net sales growth and market share gains, putting e.l.f. Beauty in a rarefied group of high growth companies. We're one of only six public consumer companies out of 546 that has grown for 24 straight quarters and averaged at least 20% sales growth per quarter. ์˜ค๋Š˜์€ ์šฐ๋ฆฌ์˜ 3๋ถ„๊ธฐ ์‹ค์ ์˜ ์›์ธ๊ณผ 2025 ํšŒ๊ณ„์—ฐ๋„์— ๋Œ€ํ•œ ์ˆ˜์ •๋œ ์ „๋ง์— ๋Œ€ํ•ด ๋…ผ์˜ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ์—๋Š” ์ผ๊ด€๋œ ์นดํ…Œ๊ณ ๋ฆฌ ์„ ๋„ ์„ฑ์žฅ์„ ์ด์–ด๊ฐ”์Šต๋‹ˆ๋‹ค. ์ˆœ๋งค์ถœ์€ 31% ์ฆ๊ฐ€ํ–ˆ์œผ๋ฉฐ, ์กฐ์ • EBITDA๋Š” 6,900๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ๊ธฐ๋กํ–ˆ๊ณ , ๋ฏธ๊ตญ ์‹œ์žฅ ์ ์œ ์œจ์€ 220 ๋ฒ ์ด์‹œ์Šค ํฌ์ธํŠธ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ๋Š” ์ˆœ๋งค์ถœ ์„ฑ์žฅ๊ณผ ์‹œ์žฅ ์ ์œ ์œจ ์ฆ๊ฐ€๋ฅผ ๋™์‹œ์— ๊ธฐ๋กํ•œ 24๋ฒˆ์งธ ์—ฐ์† ๋ถ„๊ธฐ๋กœ, e.l.f. Beauty๋ฅผ ๊ณ ์„ฑ์žฅ ๊ธฐ์—…์˜ ํฌ๊ท€ํ•œ ๊ทธ๋ฃน์— ํฌํ•จ์‹œ์ผฐ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” 546๊ฐœ์˜ ์ƒ์žฅ ์†Œ๋น„์žฌ ํšŒ์‚ฌ ์ค‘์—์„œ 24๋ถ„๊ธฐ ์—ฐ์† ์„ฑ์žฅํ•˜๊ณ  ๋ถ„๊ธฐ๋ณ„๋กœ ์ตœ์†Œ 20%์˜ ๋งค์ถœ ์„ฑ์žฅ๋ฅ ์„ ๊ธฐ๋กํ•œ ๋‹จ ์—ฌ์„ฏ ํšŒ์‚ฌ ์ค‘ ํ•˜๋‚˜์ž…๋‹ˆ๋‹ค.
ELF is the only brand of the nearly 1,000 cosmetics brands tracked by Nielsen to gain share for 24 consecutive quarters. Our fiscal 2025 year-to-date results have been exceptional, with our team delivering 40% net sales growth. We remain confident in our strategy, ability to take market share and capitalize on the white space ahead of us. At the same time, our consumption trends to start calendar 2025 have been softer than we expected. We see three factors. First, the category continued to decline in January. We believe this decline is reflective of consumers stocking up in a highly promotional December and lower social conversation around beauty. ELF๋Š” ๋‹์Šจ์ด ์ถ”์ ํ•˜๋Š” ๊ฑฐ์˜ 1,000๊ฐœ์˜ ํ™”์žฅํ’ˆ ๋ธŒ๋žœ๋“œ ์ค‘์—์„œ 24๋ถ„๊ธฐ ์—ฐ์†์œผ๋กœ ์‹œ์žฅ ์ ์œ ์œจ์„ ํ™•๋Œ€ํ•œ ์œ ์ผํ•œ ๋ธŒ๋žœ๋“œ์ž…๋‹ˆ๋‹ค. 2025 ํšŒ๊ณ„์—ฐ๋„ ํ˜„์žฌ๊นŒ์ง€์˜ ์‹ค์ ์€ ํƒ์›”ํ•˜๋ฉฐ, ์šฐ๋ฆฌ ํŒ€์€ 40%์˜ ์ˆœ๋งค์ถœ ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ „๋žต์— ๋Œ€ํ•œ ํ™•์‹ ์„ ๊ฐ€์ง€๊ณ  ์žˆ์œผ๋ฉฐ, ์‹œ์žฅ ์ ์œ ์œจ์„ ํ™•๋Œ€ํ•˜๊ณ  ์•ž์œผ๋กœ์˜ ๋ฏธ๊ฐœ์ฒ™ ์‹œ์žฅ์„ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์„ ๊ฐ–์ถ”๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋™์‹œ์—, 2025๋…„ ๋‹ฌ๋ ฅ์ด ์‹œ์ž‘๋œ ์ดํ›„์˜ ์†Œ๋น„ ์ถ”์„ธ๋Š” ์˜ˆ์ƒ๋ณด๋‹ค ์•ฝํ–ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์„ธ ๊ฐ€์ง€ ์š”์ธ์„ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ฒซ์งธ, ์นดํ…Œ๊ณ ๋ฆฌ๋Š” 1์›”์— ๊ณ„์†ํ•ด์„œ ๊ฐ์†Œํ–ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด๋Ÿฌํ•œ ๊ฐ์†Œ๊ฐ€ 12์›”์˜ ๊ณ ๋„๋กœ ํ”„๋กœ๋ชจ์…˜๋œ ์ƒํ™ฉ์—์„œ ์†Œ๋น„์ž๋“ค์ด ์ œํ’ˆ์„ ๋Œ€๋Ÿ‰ ๊ตฌ๋งคํ•˜๊ณ , ๋ทฐํ‹ฐ์— ๋Œ€ํ•œ ์‚ฌํšŒ์  ๋Œ€ํ™”๊ฐ€ ์ค„์–ด๋“  ๊ฒƒ์„ ๋ฐ˜์˜ํ•œ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
Consumer mindshare was focused elsewhere, including wildfires in LA and uncertainty around the TikTok platform. Second, in Q4, we're lapping the global launch of our vital Glow Reviver Lip Oil, which was our biggest launch in calendar 2024. In addition, we had higher shipments in Q4 last year as retailers built inventory ahead of the big game. Third, initial reads for a couple of our new product launches for spring 2025 have started off slower than we expected. We're still in the early days of marketing activations for these launches and our spring resets. ์†Œ๋น„์ž๋“ค์˜ ๊ด€์‹ฌ์€ ๋‹ค๋ฅธ ๊ณณ์— ์ง‘์ค‘๋˜์–ด ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” LA์˜ ์‚ฐ๋ถˆ๊ณผ ํ‹ฑํ†ก ํ”Œ๋žซํผ์— ๋Œ€ํ•œ ๋ถˆํ™•์‹ค์„ฑ์ด ํฌํ•จ๋ฉ๋‹ˆ๋‹ค. ๋‘˜์งธ, 4๋ถ„๊ธฐ์—๋Š” 2024๋…„ ๋‹ฌ๋ ฅ ๊ธฐ์ค€์œผ๋กœ ์šฐ๋ฆฌ์˜ ๊ฐ€์žฅ ํฐ ์ถœ์‹œ์˜€๋˜ ๊ธ€๋กœ์šฐ ๋ฆฌ๋ฐ”์ด๋ฒ„ ๋ฆฝ ์˜ค์ผ์˜ ๊ธ€๋กœ๋ฒŒ ์ถœ์‹œ๋ฅผ ๋Œ์•„๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ž‘๋…„ 4๋ถ„๊ธฐ์—๋Š” ๋Œ€ํ˜• ๊ฒฝ๊ธฐ๋ฅผ ์•ž๋‘๊ณ  ์†Œ๋งค์—…์ฒด๋“ค์ด ์žฌ๊ณ ๋ฅผ ๋Š˜๋ฆฌ๋ฉด์„œ ์ถœํ•˜๋Ÿ‰์ด ๋†’์•˜์Šต๋‹ˆ๋‹ค. ์…‹์งธ, 2025๋…„ ๋ด„ ์‹œ์ฆŒ์„ ์œ„ํ•œ ๋ช‡๋ช‡ ์‹ ์ œํ’ˆ ์ถœ์‹œ์˜ ์ดˆ๊ธฐ ๋ฐ˜์‘์ด ์˜ˆ์ƒ๋ณด๋‹ค ๋”๋”˜ ํŽธ์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ถœ์‹œ์™€ ๋ด„ ์‹œ์ฆŒ ๋ฆฌ์…‹์„ ์œ„ํ•œ ๋งˆ์ผ€ํŒ… ํ™œ๋™์€ ์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์— ์žˆ์Šต๋‹ˆ๋‹ค.
Over the next few weeks, our retailers will add spring innovation to shelf and refresh our shelf sets, including expanded space and Targets and Walgreens. These results are still in progress and will not be complete until the end of February. Balancing these factors, we're lowering our net sales outlook for the final quarter of the fiscal year to minus 1% to plus 2%. Given the dynamics between Q3 and Q4, we do not believe Q4 is indicative of the underlying run rate of our business and we remain confident in our ability to deliver market leading growth. ๋‹ค์Œ ๋ช‡ ์ฃผ ๋™์•ˆ, ์ €ํฌ ์†Œ๋งค์—…์ฒด๋“ค์€ ๋ด„ ์‹œ์ฆŒ ์‹ ์ œํ’ˆ์„ ์„ ๋ฐ˜์— ์ถ”๊ฐ€ํ•˜๊ณ , Target๊ณผ Walgreens์—์„œ์˜ ์ง„์—ด ๊ณต๊ฐ„์„ ํ™•์žฅํ•˜๋Š” ๋“ฑ ์„ ๋ฐ˜ ์ง„์—ด์„ ์ƒˆ๋กญ๊ฒŒ ๋‹จ์žฅํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ฒฐ๊ณผ๋Š” ์•„์ง ์ง„ํ–‰ ์ค‘์ด๋ฉฐ 2์›” ๋ง๊นŒ์ง€ ์™„๋ฃŒ๋  ์˜ˆ์ •์€ ์•„๋‹™๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์š”์†Œ๋“ค์„ ๊ณ ๋ คํ•˜์—ฌ, ์ €ํฌ๋Š” ํšŒ๊ณ„ ์—ฐ๋„ ๋งˆ์ง€๋ง‰ ๋ถ„๊ธฐ์˜ ์ˆœ๋งค์ถœ ์ „๋ง์„ -1%์—์„œ +2%๋กœ ํ•˜ํ–ฅ ์กฐ์ •ํ–ˆ์Šต๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ์™€ 4๋ถ„๊ธฐ์˜ ์—ญํ•™์„ ๊ณ ๋ คํ•  ๋•Œ, ์ €ํฌ๋Š” 4๋ถ„๊ธฐ๊ฐ€ ์ €ํฌ ์‚ฌ์—…์˜ ๊ธฐ๋ณธ์ ์ธ ์šด์˜ ์†๋„๋ฅผ ๋ฐ˜์˜ํ•œ๋‹ค๊ณ  ๋ณด์ง€ ์•Š์œผ๋ฉฐ, ์‹œ์žฅ์„ ์„ ๋„ํ•˜๋Š” ์„ฑ์žฅ์„ ์ด๋ฃจ์–ด๋‚ผ ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์— ๋Œ€ํ•ด ์—ฌ์ „ํžˆ ์ž์‹ ๊ฐ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
As updated, our outlook contemplates 14% to 16% net sales growth in the second half of 2025 on top of the 77% growth we delivered in the second half of last year. As we look ahead, we remain focused on four areas with significant runway for growth; digital, color, cosmetics, skin care and international. Let me update you on our progress in each in Q3. Starting with digital, founded as a digitally native brand, ELF remains the only top five mass cosmetics brand with our own direct-to-consumer site. Q3 digital consumption trends were up nearly 30% year-over-year, on top of triple digit growth in Q3 of last year. Digital channels drove 24% of our consumption in Q3, in-line with last year. ์ตœ์‹  ์—…๋ฐ์ดํŠธ์— ๋”ฐ๋ฅด๋ฉด, ์šฐ๋ฆฌ๋Š” 2025๋…„ ํ•˜๋ฐ˜๊ธฐ์— ์ž‘๋…„ ํ•˜๋ฐ˜๊ธฐ์˜ 77% ์„ฑ์žฅ์„ ๊ธฐ๋ฐ˜์œผ๋กœ 14%์—์„œ 16%์˜ ์ˆœ๋งค์ถœ ์„ฑ์žฅ์„ ์ „๋งํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์•ž์œผ๋กœ๋„ ์šฐ๋ฆฌ๋Š” ์„ฑ์žฅ ๊ฐ€๋Šฅ์„ฑ์ด ํฐ ๋„ค ๊ฐ€์ง€ ๋ถ„์•ผ์— ์ง‘์ค‘ํ•  ๊ณ„ํš์ž…๋‹ˆ๋‹ค; ๋””์ง€ํ„ธ, ์ปฌ๋Ÿฌ, ํ™”์žฅํ’ˆ, ์Šคํ‚จ์ผ€์–ด ๋ฐ ๊ตญ์ œ ์‹œ์žฅ. 3๋ถ„๊ธฐ ๊ฐ ๋ถ„์•ผ์—์„œ์˜ ์ง„ํ–‰ ์ƒํ™ฉ์„ ์—…๋ฐ์ดํŠธํ•ด ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋””์ง€ํ„ธ ๋ถ€๋ฌธ๋ถ€ํ„ฐ ์‹œ์ž‘ํ•ด๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค. ๋””์ง€ํ„ธ ๋„ค์ดํ‹ฐ๋ธŒ ๋ธŒ๋žœ๋“œ๋กœ ์„ค๋ฆฝ๋œ ELF๋Š” ์ž์ฒด ์ง์˜ ์†Œ๋น„์ž ์‚ฌ์ดํŠธ๋ฅผ ์šด์˜ํ•˜๋Š” ์œ ์ผํ•œ ์ƒ์œ„ ๋‹ค์„ฏ ๊ฐœ ๋Œ€์ค‘ ํ™”์žฅํ’ˆ ๋ธŒ๋žœ๋“œ์ž…๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ ๋””์ง€ํ„ธ ์†Œ๋น„ ํŠธ๋ Œ๋“œ๋Š” ์ „๋…„ ๋Œ€๋น„ ๊ฑฐ์˜ 30% ์ฆ๊ฐ€ํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ง€๋‚œํ•ด 3๋ถ„๊ธฐ์˜ ์„ธ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ ์œ„์— ์ด๋ฃจ์–ด์ง„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋””์ง€ํ„ธ ์ฑ„๋„์€ 3๋ถ„๊ธฐ ์†Œ๋น„์˜ 24%๋ฅผ ์ฐจ์ง€ํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์ž‘๋…„๊ณผ ๋™์ผํ•œ ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค.
We're pleased with these results as Q3 was highly promotional across mass beauty. Instead, we held to our approach of delivering outstanding value every day, foregoing promotional activity on elfcosmetics.com during the holidays. We're seeing continued momentum across our digital and social platforms with strength on Amazon and supported by our ongoing enhancements to our loyalty program and mobile app. Our Beauty Squad loyalty program recently surpassed 5.6 million members, with enrollment consistently growing over 20% year-over-year. Our mobile app now has over 3 million downloads, making the most downloaded single brand cosmetics and skincare app in the U.S. ์šฐ๋ฆฌ๋Š” 3๋ถ„๊ธฐ์— ๋Œ€๊ทœ๋ชจ ๋ทฐํ‹ฐ ์‹œ์žฅ ์ „๋ฐ˜์— ๊ฑธ์ณ ๋งŽ์€ ํ”„๋กœ๋ชจ์…˜์ด ์ง„ํ–‰๋˜์—ˆ์Œ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ์ด๋Ÿฌํ•œ ๊ฒฐ๊ณผ์— ๋งŒ์กฑํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋Œ€์‹ , ์šฐ๋ฆฌ๋Š” elfcosmetics.com์—์„œ ์—ฐํœด ๋™์•ˆ ํ”„๋กœ๋ชจ์…˜ ํ™œ๋™์„ ํ•˜์ง€ ์•Š๊ณ  ๋งค์ผ ๋›ฐ์–ด๋‚œ ๊ฐ€์น˜๋ฅผ ์ œ๊ณตํ•˜๋Š” ์ ‘๊ทผ ๋ฐฉ์‹์„ ๊ณ ์ˆ˜ํ–ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์•„๋งˆ์กด์—์„œ์˜ ๊ฐ•์„ธ์™€ ํ•จ๊ป˜ ์šฐ๋ฆฌ์˜ ์ถฉ์„ฑ๋„ ํ”„๋กœ๊ทธ๋žจ ๋ฐ ๋ชจ๋ฐ”์ผ ์•ฑ์˜ ์ง€์†์ ์ธ ๊ฐœ์„ ์„ ํ†ตํ•ด ๋””์ง€ํ„ธ ๋ฐ ์†Œ์…œ ํ”Œ๋žซํผ ์ „๋ฐ˜์— ๊ฑธ์ณ ์ง€์†์ ์ธ ๋ชจ๋ฉ˜ํ…€์„ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ๋ทฐํ‹ฐ ์Šค์ฟผ๋“œ ์ถฉ์„ฑ๋„ ํ”„๋กœ๊ทธ๋žจ์€ ์ตœ๊ทผ์— 560๋งŒ ๋ช…์˜ ํšŒ์›์„ ๋ŒํŒŒํ–ˆ์œผ๋ฉฐ, ๋งค๋…„ 20% ์ด์ƒ ๊พธ์ค€ํžˆ ์„ฑ์žฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ๋ชจ๋ฐ”์ผ ์•ฑ์€ ์ด์ œ 300๋งŒ ํšŒ ์ด์ƒ ๋‹ค์šด๋กœ๋“œ๋˜์–ด ๋ฏธ๊ตญ์—์„œ ๊ฐ€์žฅ ๋งŽ์ด ๋‹ค์šด๋กœ๋“œ๋œ ๋‹จ์ผ ๋ธŒ๋žœ๋“œ ํ™”์žฅํ’ˆ ๋ฐ ์Šคํ‚จ์ผ€์–ด ์•ฑ์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
and holds a 4.9 rating out of 5. In color cosmetics we continue to significantly outperform the category. In Q3, ELF cosmetics grew 16% in tracked channels as compared to a category that was down 5%, increasing our market share by 220 basis points. Nationally, ELF is the number one brand on a unit basis with approximately 14% share and the number two mass brand on a dollar basis with approximately 12% share, more than double the level we had three years ago. We remain focused on the opportunity to double our market share in the coming years. In Target, our longest standing national retail customer, we're the number one brand with over 20% share, delivering consistent growth over time. ํ•ด๋‹น ์ œํ’ˆ์€ 5์  ๋งŒ์ ์— 4.9์ ์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค. ์ปฌ๋Ÿฌ ํ™”์žฅํ’ˆ ๋ถ€๋ฌธ์—์„œ๋Š” ๊ณ„์†ํ•ด์„œ ์‹œ์žฅ์„ ํฌ๊ฒŒ ์•ž์„œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ์— ELF ํ™”์žฅํ’ˆ์€ ์ถ”์  ์ฑ„๋„์—์„œ 16% ์„ฑ์žฅํ–ˆ๋Š”๋ฐ, ์ด๋Š” ์ „์ฒด ์นดํ…Œ๊ณ ๋ฆฌ๊ฐ€ 5% ๊ฐ์†Œํ•œ ๊ฒƒ๊ณผ ๋Œ€๋น„๋ฉ๋‹ˆ๋‹ค. ์ด๋กœ ์ธํ•ด ์ €ํฌ์˜ ์‹œ์žฅ ์ ์œ ์œจ์€ 220 ๋ฒ ์ด์‹œ์Šค ํฌ์ธํŠธ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ „๊ตญ์ ์œผ๋กœ ELF๋Š” ๋‹จ์œ„ ๊ธฐ์ค€์œผ๋กœ 1์œ„ ๋ธŒ๋žœ๋“œ์ด๋ฉฐ, ๋Œ€๋žต 14%์˜ ์ ์œ ์œจ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ๋‹ฌ๋Ÿฌ ๊ธฐ์ค€์œผ๋กœ๋Š” 2์œ„ ๋Œ€๋Ÿ‰ ๋ธŒ๋žœ๋“œ๋กœ, ๋Œ€๋žต 12%์˜ ์ ์œ ์œจ์„ ๊ธฐ๋กํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” 3๋…„ ์ „์— ๋น„ํ•ด ๋‘ ๋ฐฐ ์ด์ƒ ์ฆ๊ฐ€ํ•œ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. ์•ž์œผ๋กœ ๋ช‡ ๋…„ ์•ˆ์— ์‹œ์žฅ ์ ์œ ์œจ์„ ๋‘ ๋ฐฐ๋กœ ๋Š˜๋ฆด ๊ธฐํšŒ์— ๊ณ„์† ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํƒ€๊ฒŸ์—์„œ๋Š” ๊ฐ€์žฅ ์˜ค๋ž˜๋œ ๊ตญ๋‚ด ์†Œ๋งค ๊ณ ๊ฐ์œผ๋กœ์„œ, ์ €ํฌ๋Š” 20% ์ด์ƒ์˜ ์ ์œ ์œจ์„ ๊ฐ€์ง„ 1์œ„ ๋ธŒ๋žœ๋“œ๋กœ, ์‹œ๊ฐ„์ด ์ง€๋‚จ์— ๋”ฐ๋ผ ์ง€์†์ ์ธ ์„ฑ์žฅ์„ ์ด๋ฃจ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
In Q3, we grew our cosmetics share at Target by 170 basis points and believe we can fuel further growth with space expansion this spring. We believe we're making great progress on replicating our success at Target with other key retailers. In Q3, we reached the number two brand rank at Walmart for the first time, up from number four a year ago. We're also finding success with newer retailers like Dollar General, where we launched ELF in a subset of doors. Our initial results have exceeded our expectations in this new channel and will continue to expand into additional Dollar General doors this spring. 3๋ถ„๊ธฐ์— ์šฐ๋ฆฌ๋Š” ํƒ€๊ฒŸ์—์„œ ํ™”์žฅํ’ˆ ์ ์œ ์œจ์„ 170 ๋ฒ ์ด์‹œ์Šค ํฌ์ธํŠธ ์ฆ๊ฐ€์‹œ์ผฐ์œผ๋ฉฐ, ์ด๋ฒˆ ๋ด„์— ๊ณต๊ฐ„ ํ™•์žฅ์„ ํ†ตํ•ด ๋”์šฑ ์„ฑ์žฅ์„ ๊ฐ€์†ํ™”ํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์œผ๋กœ ๊ธฐ๋Œ€ํ•ฉ๋‹ˆ๋‹ค. ํƒ€๊ฒŸ์—์„œ์˜ ์„ฑ๊ณต์„ ๋‹ค๋ฅธ ์ฃผ์š” ์†Œ๋งค์—…์ฒด๋“ค๊ณผ๋„ ์žฌํ˜„ํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ์— ์šฐ๋ฆฌ๋Š” ์›”๋งˆํŠธ์—์„œ ์ฒ˜์Œ์œผ๋กœ 2์œ„ ๋ธŒ๋žœ๋“œ ์ˆœ์œ„์— ์˜ฌ๋ž๋Š”๋ฐ, ์ด๋Š” 1๋…„ ์ „ 4์œ„์—์„œ ์ƒ์Šนํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ, ๋‹ฌ๋Ÿฌ ์ œ๋„ˆ๋Ÿด๊ณผ ๊ฐ™์€ ์ƒˆ๋กœ์šด ์†Œ๋งค์—…์ฒด์—์„œ๋„ ์„ฑ๊ณต์„ ๊ฑฐ๋‘๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์„œ ์šฐ๋ฆฌ๋Š” ELF๋ฅผ ์ผ๋ถ€ ๋งค์žฅ์—์„œ ์ถœ์‹œํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด ์ƒˆ๋กœ์šด ์ฑ„๋„์—์„œ ์ดˆ๊ธฐ ๊ฒฐ๊ณผ๋Š” ์šฐ๋ฆฌ์˜ ๊ธฐ๋Œ€๋ฅผ ์ดˆ๊ณผํ–ˆ์œผ๋ฉฐ, ์ด๋ฒˆ ๋ด„์— ์ถ”๊ฐ€์ ์ธ ๋‹ฌ๋Ÿฌ ์ œ๋„ˆ๋Ÿด ๋งค์žฅ์œผ๋กœ ํ™•์žฅ์„ ๊ณ„์†ํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค.
We share Dollar General's mission to serve the underserved and democratize access to the best of beauty, particularly in rural areas which have traditionally only been served by legacy brands. We are pleased with our continued retail expansion opportunities unlocked by our focus on driving productivity. ELF remains the most productive cosmetics brand on a dollar per linear foot basis with our largest retail customers globally. Our 24 consecutive quarters of share gains are a testament to the effectiveness of our productivity model and we believe our continued focus on productivity will aid in further space expansion in the years to come. Looking to skincare, in just five years, e.l.f. ์šฐ๋ฆฌ๋Š” ์ „ํ†ต์ ์œผ๋กœ ์˜ค๋ž˜๋œ ๋ธŒ๋žœ๋“œ๋งŒ์ด ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•ด์˜จ ๋†์ดŒ ์ง€์—ญ์„ ํฌํ•จํ•˜์—ฌ ์†Œ์™ธ๋œ ์ด๋“ค์—๊ฒŒ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๊ณ  ๋ชจ๋“  ์ด์—๊ฒŒ ์ตœ๊ณ ์˜ ๋ทฐํ‹ฐ ์ œํ’ˆ์— ๋Œ€ํ•œ ์ ‘๊ทผ์„ ๋ฏผ์ฃผํ™”ํ•˜๋Š” Dollar General์˜ ๋ฏธ์…˜์„ ๊ณต์œ ํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ƒ์‚ฐ์„ฑ์„ ์ฆ์ง„์‹œํ‚ค๋Š” ๋ฐ ์ค‘์ ์„ ๋‘ ์œผ๋กœ์จ ์—ด๋ฆฐ ์ง€์†์ ์ธ ์†Œ๋งค ํ™•์žฅ ๊ธฐํšŒ์— ๋งŒ์กฑํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. e.l.f.๋Š” ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ๊ฐ€์žฅ ํฐ ์†Œ๋งค์—…์ฒด ๊ณ ๊ฐ๋“ค๊ณผ ํ•จ๊ป˜ ์„ ํ˜• ํ”ผํŠธ ๋‹น ๋‹ฌ๋Ÿฌ ๊ธฐ์ค€์œผ๋กœ ๊ฐ€์žฅ ์ƒ์‚ฐ์ ์ธ ํ™”์žฅํ’ˆ ๋ธŒ๋žœ๋“œ๋กœ ๋‚จ์•„ ์žˆ์Šต๋‹ˆ๋‹ค. 24๋ถ„๊ธฐ ์—ฐ์† ์‹œ์žฅ ์ ์œ ์œจ ์ฆ๊ฐ€๋Š” ์šฐ๋ฆฌ์˜ ์ƒ์‚ฐ์„ฑ ๋ชจ๋ธ์˜ ํšจ๊ณผ๋ฅผ ์ฆ๋ช…ํ•˜๋Š” ๊ฒƒ์ด๋ฉฐ, ์•ž์œผ๋กœ ๋ช‡ ๋…„๊ฐ„ ์ถ”๊ฐ€ ๊ณต๊ฐ„ ํ™•์žฅ์„ ๋•๊ธฐ ์œ„ํ•ด ์ƒ์‚ฐ์„ฑ์— ๊ณ„์† ์ง‘์ค‘ํ•  ๊ฒƒ์ด๋ผ๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค. ์Šคํ‚จ์ผ€์–ด ๋ถ€๋ฌธ์„ ์‚ดํŽด๋ณด๋ฉด, ๋‹จ 5๋…„ ๋งŒ์— e.l.f.
Skin has become a top 10 skincare brand in a category dominated by legacy brands built over decades. For context, the average age of the other top 10 skincare brands is 63 years old. In Q3, e.l.f. Skin continued to meaningfully outperform the category and grow market share. As we look ahead, we see significant runway for growth. e.l.f. Skin today holds about a 2% share as compared to the number one brand holding nearly 14% share. With the acquisition of Naturium, we've doubled our skincare penetration to 18% of our retail sales. We now have two of the fastest growing mass skincare brands that are distinct yet complementary in their price points, positioning and audiences. Skin ๋ธŒ๋žœ๋“œ๊ฐ€ ์ˆ˜์‹ญ ๋…„ ๋™์•ˆ ๊ตฌ์ถ•๋œ ์ „ํ†ต์ ์ธ ๋ธŒ๋žœ๋“œ๋“ค์ด ์ง€๋ฐฐํ•˜๋Š” ์นดํ…Œ๊ณ ๋ฆฌ์—์„œ ์ƒ์œ„ 10์œ„ ์•ˆ์— ๋“œ๋Š” ์Šคํ‚จ์ผ€์–ด ๋ธŒ๋žœ๋“œ๋กœ ์ž๋ฆฌ ์žก์•˜์Šต๋‹ˆ๋‹ค. ์ฐธ๊ณ ๋กœ, ๋‹ค๋ฅธ ์ƒ์œ„ 10๊ฐœ ์Šคํ‚จ์ผ€์–ด ๋ธŒ๋žœ๋“œ์˜ ํ‰๊ท  ์—ฐ๋ น์€ 63๋…„์ž…๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ์— e.l.f. Skin์€ ๊ณ„์†ํ•ด์„œ ์นดํ…Œ๊ณ ๋ฆฌ๋ฅผ ํฌ๊ฒŒ ๋›ฐ์–ด๋„˜๋Š” ์„ฑ๊ณผ๋ฅผ ๋ณด์ด๋ฉฐ ์‹œ์žฅ ์ ์œ ์œจ์„ ํ™•๋Œ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์•ž์œผ๋กœ๋ฅผ ๋ฐ”๋ผ๋ณด๋ฉด, ์„ฑ์žฅ ๊ฐ€๋Šฅ์„ฑ์ด ๋งค์šฐ ํฌ๋‹ค๊ณ  ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ e.l.f. Skin์€ ์•ฝ 2%์˜ ์ ์œ ์œจ์„ ๊ฐ€์ง€๊ณ  ์žˆ๋Š” ๋ฐ˜๋ฉด, 1์œ„ ๋ธŒ๋žœ๋“œ๋Š” ๊ฑฐ์˜ 14%์˜ ์ ์œ ์œจ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Naturium ์ธ์ˆ˜๋ฅผ ํ†ตํ•ด ์šฐ๋ฆฌ๋Š” ์Šคํ‚จ์ผ€์–ด ๋ถ€๋ฌธ์—์„œ์˜ ์นจํˆฌ์œจ์„ 18%๊นŒ์ง€ ๋‘ ๋ฐฐ๋กœ ๋Š˜๋ ธ์Šต๋‹ˆ๋‹ค. ์ด์ œ ์šฐ๋ฆฌ๋Š” ๊ฐ€๊ฒฉ, ํฌ์ง€์…”๋‹, ๋Œ€์ƒ ๊ณ ๊ฐ์ด ์„œ๋กœ ๋‹ค๋ฅด๋ฉด์„œ๋„ ๋ณด์™„์ ์ธ ๋‘ ๊ฐœ์˜ ๊ฐ€์žฅ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๋Š” ๋Œ€์ค‘ ์Šคํ‚จ์ผ€์–ด ๋ธŒ๋žœ๋“œ๋ฅผ ๋ณด์œ ํ•˜๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
The launch of Naturium into Ulta Beauty continues to perform well and we see further expansion opportunities ahead. Turning to international, our net sales grew 66% in Q3, fueled by growth in our existing markets as well as our expansion into new markets. International drove 20% of our net sales in Q3, up from 15% a year ago. We see significant white space ahead, with our global peers having over 70% of their sales outside the U.S. We've seen success with our engagement model across social platforms, driving global consumer demand well before we enter a particular country. Naturium์ด Ulta Beauty์— ์ถœ์‹œ๋œ ์ดํ›„๋กœ ์„ฑ๊ณผ๊ฐ€ ์ข‹์œผ๋ฉฐ, ์•ž์œผ๋กœ ๋” ๋งŽ์€ ํ™•์žฅ ๊ธฐํšŒ๊ฐ€ ์žˆ์„ ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ๊ตญ์ œ ์‹œ์žฅ์„ ์‚ดํŽด๋ณด๋ฉด, ๊ธฐ์กด ์‹œ์žฅ์—์„œ์˜ ์„ฑ์žฅ๊ณผ ์ƒˆ๋กœ์šด ์‹œ์žฅ์œผ๋กœ์˜ ํ™•์žฅ์— ํž˜์ž…์–ด 3๋ถ„๊ธฐ์— ์ˆœ๋งค์ถœ์ด 66% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ตญ์ œ ๋งค์ถœ์€ 3๋ถ„๊ธฐ์— ์ „์ฒด ๋งค์ถœ์˜ 20%๋ฅผ ์ฐจ์ง€ํ•˜์—ฌ, 1๋…„ ์ „ 15%์—์„œ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ์šฐ๋ฆฌ์˜ ๊ฒฝ์Ÿ์‚ฌ๋“ค์ด ๋ฏธ๊ตญ ์™ธ ์ง€์—ญ์—์„œ ๋งค์ถœ์˜ 70% ์ด์ƒ์„ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์„ ๊ณ ๋ คํ•  ๋•Œ, ์šฐ๋ฆฌ์—๊ฒŒ๋Š” ์•ž์œผ๋กœ ํฐ ๊ฐ€๋Šฅ์„ฑ์ด ์žˆ๋Š” ๋ฏธ๊ฐœ์ฒ™ ์‹œ์žฅ์ด ๋งŽ์ด ๋‚จ์•„ ์žˆ์Šต๋‹ˆ๋‹ค. ํŠน์ • ๊ตญ๊ฐ€์— ์ง„์ถœํ•˜๊ธฐ ์ „์— ์ด๋ฏธ ๊ธ€๋กœ๋ฒŒ ์†Œ๋น„์ž ์ˆ˜์š”๋ฅผ ์ด๋Œ์–ด๋‚ด๋Š” ๋ฐ ์„ฑ๊ณตํ•œ ์šฐ๋ฆฌ์˜ ์†Œ์…œ ํ”Œ๋žซํผ ์ฐธ์—ฌ ๋ชจ๋ธ์„ ํ†ตํ•ด ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Today, ELF has retail presence in 15 countries with launches over the last year, including Rossmann Germany, Etos Netherlands, Douglas Italy and Sephora Mexico. We've achieved a top three ranking in each of these new markets we've launched in, reflecting our strength in driving global brand demand. We're also excited to bring our disruptive marketing to new markets, fusing our universal brand superpowers with local cultural relevance. In Germany, ELF translates to the number 11. Elf Von Zehn the title of our latest campaign means 11 out of 10, a wink and a nod to an obsession in Germany with quality ratings. ์˜ค๋Š˜๋‚ , ELF๋Š” ์ง€๋‚œํ•ด์— ๋…์ผ์˜ ๋กœ์Šค๋งŒ, ๋„ค๋œ๋ž€๋“œ์˜ ์—ํ† ์Šค, ์ดํƒˆ๋ฆฌ์•„์˜ ๋”๊ธ€๋ผ์Šค, ๋ฉ•์‹œ์ฝ”์˜ ์„ธํฌ๋ผ ๋“ฑ์„ ํฌํ•จํ•˜์—ฌ 15๊ฐœ๊ตญ์— ์†Œ๋งค์ ์„ ์šด์˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ƒˆ๋กญ๊ฒŒ ์ง„์ถœํ•œ ๊ฐ ์‹œ์žฅ์—์„œ ์ƒ์œ„ 3์œ„ ์•ˆ์— ๋“œ๋Š” ์„ฑ๊ณผ๋ฅผ ๋‹ฌ์„ฑํ–ˆ๋Š”๋ฐ, ์ด๋Š” ๊ธ€๋กœ๋ฒŒ ๋ธŒ๋žœ๋“œ ์ˆ˜์š”๋ฅผ ์ด๋„๋Š” ๋Šฅ๋ ฅ์„ ๋ฐ˜์˜ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ, ์šฐ๋ฆฌ๋Š” ํ˜์‹ ์ ์ธ ๋งˆ์ผ€ํŒ…์„ ์ƒˆ๋กœ์šด ์‹œ์žฅ์— ๋„์ž…ํ•˜๋ฉฐ, ์šฐ๋ฆฌ์˜ ๋ณดํŽธ์ ์ธ ๋ธŒ๋žœ๋“œ ์ŠˆํผํŒŒ์›Œ๋ฅผ ํ˜„์ง€ ๋ฌธํ™”์™€ ๊ฒฐํ•ฉ์‹œํ‚ค๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ๋งค์šฐ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋…์ผ์—์„œ๋Š” ELF๊ฐ€ 11์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ์ตœ์‹  ์บ ํŽ˜์ธ ์ œ๋ชฉ์ธ 'Elf Von Zehn'์€ 10์  ๋งŒ์ ์— 11์ ์ด๋ผ๋Š” ์˜๋ฏธ๋กœ, ๋…์ผ์—์„œ ํ’ˆ์งˆ ํ‰๊ฐ€์— ๋Œ€ํ•œ ์ง‘์ฐฉ์„ ๋น—๋Œ€์–ด ์žฌ์น˜ ์žˆ๊ฒŒ ํ‘œํ˜„ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
[Commercial]

In Mexico, we're tapping into the love of telenovelas with Descubre el Efecto. Discover the Elf Effect. This campaign, which is launching over the next few weeks, is rooted in ELF's core value proposition. The engagement with our global audience and success we're seeing across geographies gives us confidence in the global opportunity we see ahead for our brands. ELF has been one of the few brands able to scale through our five unique areas of advantage.
[์ƒ์—… ๊ด‘๊ณ ]

๋ฉ•์‹œ์ฝ”์—์„œ ์šฐ๋ฆฌ๋Š” ํ…”๋ ˆ๋…ธ๋ฒจ๋ผ์— ๋Œ€ํ•œ ์‚ฌ๋ž‘์„ ํ™œ์šฉํ•˜์—ฌ 'Descubre el Efecto' ์บ ํŽ˜์ธ์„ ์ง„ํ–‰ํ•ฉ๋‹ˆ๋‹ค. ์—˜ํ”„ ํšจ๊ณผ๋ฅผ ๋ฐœ๊ฒฌํ•˜์„ธ์š”. ์ด ์บ ํŽ˜์ธ์€ ์•ž์œผ๋กœ ๋ช‡ ์ฃผ ์•ˆ์— ์‹œ์ž‘๋˜๋ฉฐ, ELF์˜ ํ•ต์‹ฌ ๊ฐ€์น˜ ์ œ์•ˆ์— ๊ธฐ๋ฐ˜์„ ๋‘๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ๋‹ค์–‘ํ•œ ์ง€์—ญ์—์„œ ๋ณด์—ฌ์ฃผ๊ณ  ์žˆ๋Š” ๊ด€๊ฐ๊ณผ์˜ ๊ต๊ฐ ๋ฐ ์„ฑ๊ณต ์‚ฌ๋ก€๋Š” ์šฐ๋ฆฌ ๋ธŒ๋žœ๋“œ์— ๋Œ€ํ•œ ๊ธ€๋กœ๋ฒŒ ๊ธฐํšŒ๋ฅผ ํ™•์‹ ํ•˜๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค. ELF๋Š” ๋‹ค์„ฏ ๊ฐ€์ง€ ๋…ํŠนํ•œ ๊ฒฝ์Ÿ ์šฐ์œ„๋ฅผ ํ†ตํ•ด ์„ฑ์žฅํ•  ์ˆ˜ ์žˆ์—ˆ๋˜ ์†Œ์ˆ˜ ๋ธŒ๋žœ๋“œ ์ค‘ ํ•˜๋‚˜์ž…๋‹ˆ๋‹ค.
Our passionate team of owners with a high performance culture, our value proposition powered by an asset light supply chain delivering the best combination of quality, cost and speed, our powerhouse innovation delivering premium Holy Grail products at accessible price points, our disruptive marketing engine activating millions of consumers around the world and our unique productivity model bringing this to life at retail globally. While other brands may seek to imitate parts of our strategy, it's how each of these areas of advantage reinforce each other that forms our competitive moat. ์šฐ๋ฆฌ์˜ ์—ด์ •์ ์ธ ์†Œ์œ ์ฃผ ํŒ€์€ ๋†’์€ ์„ฑ๊ณผ ๋ฌธํ™”๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์œผ๋ฉฐ, ์ž์‚ฐ์ด ๊ฐ€๋ณ๊ฒŒ ๊ตฌ์„ฑ๋œ ๊ณต๊ธ‰๋ง์„ ํ†ตํ•ด ํ’ˆ์งˆ, ๋น„์šฉ, ์†๋„์˜ ์ตœ์  ์กฐํ•ฉ์„ ์ œ๊ณตํ•˜๋Š” ๊ฐ€์น˜ ์ œ์•ˆ์„ ์‹คํ˜„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ ‘๊ทผ ๊ฐ€๋Šฅํ•œ ๊ฐ€๊ฒฉ๋Œ€์—์„œ ํ”„๋ฆฌ๋ฏธ์—„ ํ™€๋ฆฌ ๊ทธ๋ ˆ์ผ ์ œํ’ˆ์„ ์„ ๋ณด์ด๋Š” ํ˜์‹ ์ ์ธ ๊ธฐ์ˆ ๋ ฅ๊ณผ ์ „ ์„ธ๊ณ„ ์ˆ˜๋ฐฑ๋งŒ ์†Œ๋น„์ž๋ฅผ ํ™œ์„ฑํ™”์‹œํ‚ค๋Š” ํŒŒ๊ดด์ ์ธ ๋งˆ์ผ€ํŒ… ์—”์ง„, ๊ทธ๋ฆฌ๊ณ  ์ด ๋ชจ๋“  ๊ฒƒ์„ ์ „ ์„ธ๊ณ„ ์†Œ๋งค ์‹œ์žฅ์—์„œ ์‹คํ˜„์‹œํ‚ค๋Š” ๋…ํŠนํ•œ ์ƒ์‚ฐ์„ฑ ๋ชจ๋ธ์„ ๊ฐ–์ถ”๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹ค๋ฅธ ๋ธŒ๋žœ๋“œ๋“ค์ด ์šฐ๋ฆฌ ์ „๋žต์˜ ์ผ๋ถ€๋ฅผ ๋ชจ๋ฐฉํ•˜๋ ค ํ• ์ง€๋ผ๋„, ์ด๋Ÿฌํ•œ ๊ฐ๊ฐ์˜ ์šฐ์œ„ ์˜์—ญ์ด ์„œ๋กœ๋ฅผ ๊ฐ•ํ™”ํ•˜๋Š” ๋ฐฉ์‹์ด ๋ฐ”๋กœ ์šฐ๋ฆฌ์˜ ๊ฒฝ์Ÿ์ ์ธ ์ฐจ๋ณ„์ ์„ ํ˜•์„ฑํ•ฉ๋‹ˆ๋‹ค.
This quarter I'd like to spotlight our powerhouse innovation and how that's integrated with our disruptive marketing engine to fuel our industry-leading growth. We have a unique ability to deliver a steady stream of Holy Grails, taking inspiration from our community and the best products and prestige and bringing to the market an extraordinary value. Our Holy Grail innovation approach is working and driving share gains across segments. In 2024, ELF held six of the top 10 new product launches in mass cosmetics, the most of any year and we held four of the top 10 SKUs across both mass and prestige. ์ด๋ฒˆ ๋ถ„๊ธฐ์—๋Š” ์šฐ๋ฆฌ์˜ ํ˜์‹ ์ ์ธ ์—ญ๋Ÿ‰๊ณผ ๊ทธ๊ฒƒ์ด ์–ด๋–ป๊ฒŒ ์šฐ๋ฆฌ์˜ ํŒŒ๊ดด์ ์ธ ๋งˆ์ผ€ํŒ… ์—”์ง„๊ณผ ํ†ตํ•ฉ๋˜์–ด ์—…๊ณ„ ์„ ๋„์ ์ธ ์„ฑ์žฅ์„ ์ด‰์ง„ํ•˜๋Š”์ง€์— ๋Œ€ํ•ด ์ง‘์ค‘์ ์œผ๋กœ ๋‹ค๋ฃจ๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ปค๋ฎค๋‹ˆํ‹ฐ๋กœ๋ถ€ํ„ฐ ์˜๊ฐ์„ ๋ฐ›๊ณ  ์ตœ๊ณ ์˜ ์ œํ’ˆ๊ณผ ๋ช…์„ฑ์„ ๊ฒฐํ•ฉํ•˜์—ฌ ์‹œ์žฅ์— ํƒ์›”ํ•œ ๊ฐ€์น˜๋ฅผ ์ œ๊ณตํ•˜๋Š” ๋…ํŠนํ•œ ๋Šฅ๋ ฅ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ํ™€๋ฆฌ ๊ทธ๋ ˆ์ผ ํ˜์‹  ์ ‘๊ทผ ๋ฐฉ์‹์€ ํšจ๊ณผ๊ฐ€ ์žˆ์œผ๋ฉฐ ์—ฌ๋Ÿฌ ๋ถ€๋ฌธ์—์„œ์˜ ์ ์œ ์œจ ์ฆ๊ฐ€๋ฅผ ์ด๋Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 2024๋…„์—๋Š” ELF๊ฐ€ ๋Œ€์ค‘ ํ™”์žฅํ’ˆ ๋ถ€๋ฌธ์—์„œ ์‹ ์ œํ’ˆ ์ถœ์‹œ ์ƒ์œ„ 10๊ฐœ ์ค‘ 6๊ฐœ๋ฅผ ์ฐจ์ง€ํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ์—ญ๋Œ€ ์ตœ๋‹ค ๊ธฐ๋ก์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ, ๋Œ€์ค‘ ๋ฐ ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ๋ถ€๋ฌธ์—์„œ ์ƒ์œ„ 10๊ฐœ SKU ์ค‘ 4๊ฐœ๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
In Q3, our focused innovation strategy drove triple digit share gains across face, lip and eye makeup. We've more than doubled our share in each of these segments over the last five years and see significant opportunity ahead. As compared to our over 20% share and number one ranking we have in face, we have an 11% share and the number four ranking in lip and an 8% share and the number four ranking in eye. We have significant white space in these large segments and believe we have the innovation engine to conquest them. We have a track record of building growing product franchises that endure instead of the one and done launches. 3๋ถ„๊ธฐ์— ์šฐ๋ฆฌ์˜ ์ง‘์ค‘์ ์ธ ํ˜์‹  ์ „๋žต์€ ํŽ˜์ด์Šค, ๋ฆฝ, ์•„์ด ๋ฉ”์ดํฌ์—… ๋ถ„์•ผ์—์„œ ์„ธ ์ž๋ฆฟ์ˆ˜์˜ ์ฃผ์‹ ์ฆ๊ฐ€๋ฅผ ์ด๋Œ์—ˆ์Šต๋‹ˆ๋‹ค. ์ง€๋‚œ 5๋…„ ๋™์•ˆ ์ด๋Ÿฌํ•œ ๊ฐ ์„ธ๊ทธ๋จผํŠธ์—์„œ ์šฐ๋ฆฌ์˜ ์ ์œ ์œจ์„ ๋‘ ๋ฐฐ ์ด์ƒ ๋Š˜๋ ธ์œผ๋ฉฐ ์•ž์œผ๋กœ๋„ ์ƒ๋‹นํ•œ ๊ธฐํšŒ๊ฐ€ ์žˆ์„ ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ํŽ˜์ด์Šค ๋ถ„์•ผ์—์„œ ์šฐ๋ฆฌ๊ฐ€ ๊ฐ€์ง„ 20% ์ด์ƒ์˜ ์ ์œ ์œจ๊ณผ 1์œ„ ์ˆœ์œ„์— ๋น„ํ•ด, ๋ฆฝ ๋ถ„์•ผ์—์„œ๋Š” 11%์˜ ์ ์œ ์œจ๊ณผ 4์œ„ ์ˆœ์œ„๋ฅผ, ์•„์ด ๋ถ„์•ผ์—์„œ๋Š” 8%์˜ ์ ์œ ์œจ๊ณผ 4์œ„ ์ˆœ์œ„๋ฅผ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ํฐ ์„ธ๊ทธ๋จผํŠธ์—์„œ ์ƒ๋‹นํ•œ ๋ฏธ๊ฐœ์ฒ™ ์‹œ์žฅ์ด ์žˆ์œผ๋ฉฐ, ์šฐ๋ฆฌ๋Š” ์ด๋ฅผ ์ •๋ณตํ•  ํ˜์‹  ์—”์ง„์„ ๊ฐ–์ถ”๊ณ  ์žˆ๋‹ค๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ผํšŒ์„ฑ ์ถœ์‹œ๊ฐ€ ์•„๋‹Œ, ์ง€์†์ ์œผ๋กœ ์„ฑ์žฅํ•˜๋Š” ์ œํ’ˆ ํ”„๋žœ์ฐจ์ด์ฆˆ๋ฅผ ๊ตฌ์ถ•ํ•ด์˜จ ๊ฒฝํ—˜์ด ์žˆ์Šต๋‹ˆ๋‹ค.
Many of our product launches for spring 2025 expand our largest franchises. As one example, we recently launched Power Grip Matte Primer, a mattifying version of our original Power Grip Primer which continues to be the number one cosmetics SKU in both Mass and Prestige. We spoke last quarter about better balancing support between innovation and our core franchises. To that end, in Q3, we created a campaign called Eyes, Lips, Face, Fandom. [Commercial]

Our Spot made its U.S. debut on Thanksgiving Day and continued to have multiple high visibility placements during the playoff season.
2025๋…„ ๋ด„ ์‹œ์ฆŒ ์ œํ’ˆ ์ถœ์‹œ๋Š” ์šฐ๋ฆฌ์˜ ์ฃผ์š” ํ”„๋žœ์ฐจ์ด์ฆˆ๋ฅผ ํ™•์žฅํ•ฉ๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ์ตœ๊ทผ์— ์šฐ๋ฆฌ๋Š” ๋งค์Šค ๋ฐ ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ๋ถ€๋ฌธ์—์„œ ๊ณ„์†ํ•ด์„œ 1์œ„๋ฅผ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ๋Š” ์˜ค๋ฆฌ์ง€๋„ ํŒŒ์›Œ ๊ทธ๋ฆฝ ํ”„๋ผ์ด๋จธ์˜ ๋งคํŠธ ๋ฒ„์ „์ธ ํŒŒ์›Œ ๊ทธ๋ฆฝ ๋งคํŠธ ํ”„๋ผ์ด๋จธ๋ฅผ ์ถœ์‹œํ–ˆ์Šต๋‹ˆ๋‹ค. ์ง€๋‚œ ๋ถ„๊ธฐ์— ์šฐ๋ฆฌ๋Š” ํ˜์‹ ๊ณผ ํ•ต์‹ฌ ํ”„๋žœ์ฐจ์ด์ฆˆ ๊ฐ„์˜ ์ง€์› ๊ท ํ˜•์„ ๋” ์ž˜ ๋งž์ถ”๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ๋…ผ์˜ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด 3๋ถ„๊ธฐ์— 'Eyes, Lips, Face, Fandom'์ด๋ผ๋Š” ์บ ํŽ˜์ธ์„ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค. [๊ด‘๊ณ ]

์šฐ๋ฆฌ์˜ ๊ด‘๊ณ ๋Š” ๋ฏธ๊ตญ์—์„œ ์ถ”์ˆ˜๊ฐ์‚ฌ์ ˆ์— ์ฒ˜์Œ์œผ๋กœ ๋ฐฉ์˜๋˜์—ˆ์œผ๋ฉฐ, ํ”Œ๋ ˆ์ด์˜คํ”„ ์‹œ์ฆŒ ๋™์•ˆ ์—ฌ๋Ÿฌ ์ฐจ๋ก€ ๋†’์€ ๊ฐ€์‹œ์„ฑ์„ ์œ ์ง€ํ•˜๋ฉฐ ๋ฐฉ์˜๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
We saw strong community engagement with 95% positive sentiment, a lift in our site traffic and an increase in Power Grip sales. Our most recent campaign with Meghan Trainor, a longtime fan of the brand spotlights are expanding Halo Glow franchise. We believe our marketing engine is best-in-class in finding unique ways to entertain and engage our community through disruptive brand partnerships, sports, music and movies. ELF is the number one favorite brand amongst Gen Z and ranks number one in purchases amongst Millennials and Gen Alpha. Our increased marketing investment has helped to expand our unaided brand awareness from 13% in 2020 to 33% in 2024. ์šฐ๋ฆฌ๋Š” 95%์˜ ๊ธ์ •์ ์ธ ๋ฐ˜์‘๊ณผ ์›น์‚ฌ์ดํŠธ ํŠธ๋ž˜ํ”ฝ ์ฆ๊ฐ€, ๊ทธ๋ฆฌ๊ณ  ํŒŒ์›Œ ๊ทธ๋ฆฝ ์ œํ’ˆ ํŒ๋งค ์ฆ๊ฐ€๋ฅผ ํ†ตํ•ด ๊ฐ•๋ ฅํ•œ ์ปค๋ฎค๋‹ˆํ‹ฐ ์ฐธ์—ฌ๋ฅผ ๊ฒฝํ—˜ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ตœ๊ทผ ๋ฉ”๊ฑด ํŠธ๋ ˆ์ด๋„ˆ์™€ ํ•จ๊ป˜ ์ง„ํ–‰ํ•œ ์บ ํŽ˜์ธ์€ ์˜ค๋žซ๋™์•ˆ ๋ธŒ๋žœ๋“œ์˜ ํŒฌ์ด์—ˆ๋˜ ๊ทธ๋…€๊ฐ€ ํ• ๋กœ ๊ธ€๋กœ์šฐ ํ”„๋žœ์ฐจ์ด์ฆˆ๋ฅผ ํ™•์žฅํ•˜๋Š” ๋ฐ ์ฃผ๋ชฉ์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ํŒŒ๊ดด์ ์ธ ๋ธŒ๋žœ๋“œ ํŒŒํŠธ๋„ˆ์‹ญ, ์Šคํฌ์ธ , ์Œ์•…, ์˜ํ™”๋ฅผ ํ†ตํ•ด ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ์ฆ๊ฒ๊ฒŒ ํ•˜๊ณ  ์ฐธ์—ฌ์‹œํ‚ค๋Š” ๋…ํŠนํ•œ ๋ฐฉ๋ฒ•์„ ์ฐพ๋Š” ๋ฐ ์žˆ์–ด ์ตœ๊ณ ์˜ ๋งˆ์ผ€ํŒ… ์—”์ง„์„ ๊ฐ–์ถ”๊ณ  ์žˆ๋‹ค๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค. ELF๋Š” Z์„ธ๋Œ€ ์‚ฌ์ด์—์„œ ๊ฐ€์žฅ ์„ ํ˜ธํ•˜๋Š” ๋ธŒ๋žœ๋“œ 1์œ„๋ฅผ ์ฐจ์ง€ํ•˜๋ฉฐ, ๋ฐ€๋ ˆ๋‹ˆ์–ผ ์„ธ๋Œ€์™€ ์•ŒํŒŒ ์„ธ๋Œ€ ์‚ฌ์ด์—์„œ์˜ ๊ตฌ๋งค์—์„œ๋„ 1์œ„๋ฅผ ๊ธฐ๋กํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ์ฆ๊ฐ€๋œ ๋งˆ์ผ€ํŒ… ํˆฌ์ž๋Š” 2020๋…„ 13%์˜€๋˜ ๋ธŒ๋žœ๋“œ ์ธ์ง€๋„๋ฅผ 2024๋…„์—๋Š” 33%๋กœ ํ™•๋Œ€ํ•˜๋Š” ๋ฐ ๋„์›€์„ ์ฃผ์—ˆ์Šต๋‹ˆ๋‹ค.
I've been in the consumer space over 30 years and never seen a 20 point jump in unaided awareness in just a few years. As great as that is, the leading U.S. mass cosmetics brand has 55% unaided awareness, giving us confidence in our runway for growth. In summary, we believe our five key areas of advantage will continue to fuel our ability to win in fiscal 2025 and beyond. As we look ahead, we remain confident in our ability to continue to gain share and deliver best-in-class, growth and beauty. I'll now turn the call over to Mandy. Mandy Fields

Thank you, Tarang. I'll now cover the highlights of our third quarter results and our updated outlook for fiscal 2025.
์ €๋Š” 30๋…„ ์ด์ƒ ์†Œ๋น„์ž ์‹œ์žฅ์—์„œ ์ผํ•ด์™”์ง€๋งŒ, ๋ช‡ ๋…„ ๋งŒ์— ๋น„๋ณด์กฐ ์ธ์ง€๋„๊ฐ€ 20ํฌ์ธํŠธ๋‚˜ ๊ธ‰๋“ฑํ•œ ๊ฒƒ์„ ๋ณธ ์ ์ด ์—†์Šต๋‹ˆ๋‹ค. ๊ทธ๋งŒํผ ๋Œ€๋‹จํ•œ ์„ฑ๊ณผ์ง€๋งŒ, ๋ฏธ๊ตญ ๋Œ€ํ‘œ ๋Œ€์ค‘ ํ™”์žฅํ’ˆ ๋ธŒ๋žœ๋“œ์˜ ๋น„๋ณด์กฐ ์ธ์ง€๋„๊ฐ€ 55%์— ๋‹ฌํ•ด, ์šฐ๋ฆฌ์˜ ์„ฑ์žฅ ๊ฐ€๋Šฅ์„ฑ์— ๋Œ€ํ•œ ํ™•์‹ ์„ ๊ฐ–๊ฒŒ ํ•ด์ค๋‹ˆ๋‹ค. ์š”์•ฝํ•˜์ž๋ฉด, ์šฐ๋ฆฌ๋Š” ๋‹ค์„ฏ ๊ฐ€์ง€ ์ฃผ์š” ๊ฒฝ์Ÿ ์šฐ์œ„๊ฐ€ 2025 ํšŒ๊ณ„์—ฐ๋„ ๋ฐ ๊ทธ ์ดํ›„์—๋„ ์šฐ๋ฆฌ์˜ ์Šน๋ฆฌ๋ฅผ ์ด๋Œ์–ด๋‚ผ ๊ฒƒ์ด๋ผ๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค. ์•ž์œผ๋กœ๋ฅผ ๋‚ด๋‹ค๋ณด๋ฉฐ, ์‹œ์žฅ ์ ์œ ์œจ์„ ๊ณ„์† ํ™•๋Œ€ํ•˜๊ณ  ์ตœ๊ณ  ์ˆ˜์ค€์˜ ์„ฑ์žฅ๊ณผ ๋ฏธ๋ฅผ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์— ์ž์‹ ๊ฐ์„ ๊ฐ–๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด์ œ ๋งจ๋””์—๊ฒŒ ์—ฐ๊ฒฐํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ๋งจ๋”” ํ•„์ฆˆ

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค, ํƒ€๋ž‘. ์ด์ œ 2025 ํšŒ๊ณ„์—ฐ๋„์˜ ์ „๋ง์„ ์—…๋ฐ์ดํŠธํ•˜๊ณ , ์šฐ๋ฆฌ์˜ 3๋ถ„๊ธฐ ์‹ค์  ํ•˜์ด๋ผ์ดํŠธ๋ฅผ ๋‹ค๋ฃจ๊ฒ ์Šต๋‹ˆ๋‹ค.
Q3 net sales grew 31% year-over-year on top of 85% growth in Q3 of last year. We experienced growth across international retailers, digital commerce and our national retailers and benefited from pipeline shipping earlier than it did last year. Our sales growth throughout fiscal 2025 has been underpinned by continued category outperformance and market share gains both in the U.S. and globally. Higher unit volume contributed approximately 30 points to growth in Q3 with mix adding an additional point. Q3 gross margin of 71% was up approximately 40 basis points compared to prior year. 3๋ถ„๊ธฐ ์ˆœ๋งค์ถœ์€ ์ž‘๋…„ 3๋ถ„๊ธฐ์˜ 85% ์„ฑ์žฅ์— ์ด์–ด ์˜ฌํ•ด์—๋Š” 31% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ตญ์ œ ์†Œ๋งค์—…์ฒด, ๋””์ง€ํ„ธ ์ƒ๊ฑฐ๋ž˜ ๋ฐ ๊ตญ๋‚ด ์†Œ๋งค์—…์ฒด์—์„œ ์„ฑ์žฅ์„ ๊ฒฝํ—˜ํ–ˆ์œผ๋ฉฐ, ์ž‘๋…„๋ณด๋‹ค ๋” ์ผ์ฐ ํŒŒ์ดํ”„๋ผ์ธ ์ถœํ•˜๋กœ ํ˜œํƒ์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค. 2025 ํšŒ๊ณ„์—ฐ๋„ ๋™์•ˆ์˜ ๋งค์ถœ ์„ฑ์žฅ์€ ๊ณ„์†๋œ ์นดํ…Œ๊ณ ๋ฆฌ ์ดˆ๊ณผ ์„ฑ๊ณผ์™€ ๋ฏธ๊ตญ ๋ฐ ์ „ ์„ธ๊ณ„ ์‹œ์žฅ ์ ์œ ์œจ ์ฆ๊ฐ€์— ์˜ํ•ด ๋’ท๋ฐ›์นจ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ์—๋Š” ๋†’์€ ๋‹จ์œ„ ๋ณผ๋ฅจ์ด ์„ฑ์žฅ์— ์•ฝ 30ํฌ์ธํŠธ ๊ธฐ์—ฌํ–ˆ์œผ๋ฉฐ, ๋ฏน์Šค๋Š” ์ถ”๊ฐ€๋กœ 1ํฌ์ธํŠธ๋ฅผ ๋”ํ–ˆ์Šต๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ ์ด๋งˆ์ง„์€ 71%๋กœ, ์ „๋…„ ๋Œ€๋น„ ์•ฝ 40 ๋ฒ ์ด์‹œ์Šค ํฌ์ธํŠธ ์ƒ์Šนํ–ˆ์Šต๋‹ˆ๋‹ค.
Gross margin benefits were primarily driven by favorable foreign exchange impacts on goods purchased from China, cost savings and inventory adjustments. This was partially offset by mix related to Naturium's wholesale expansion and higher transportation costs. On an adjusted basis, SG&A as a percentage of sales was 54% in Q3 in line with last year. Marketing and digital investment for the quarter was 27% of net sales in line with our expectations and as compared to 26% last year. Q3 adjusted EBITDA was $69 million, up 16% versus last year. Adjusted net income was $43 million or $0.74 per diluted share compared to $43 million or $0.74 per diluted share a year ago. ์ด๋งˆ์ง„ ํ˜œํƒ์€ ์ฃผ๋กœ ์ค‘๊ตญ์—์„œ ๊ตฌ๋งคํ•œ ์ƒํ’ˆ์— ๋Œ€ํ•œ ์œ ๋ฆฌํ•œ ํ™˜์œจ ์˜ํ–ฅ, ๋น„์šฉ ์ ˆ๊ฐ ๋ฐ ์žฌ๊ณ  ์กฐ์ •์— ์˜ํ•ด ์ฃผ๋„๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋ถ€๋ถ„์ ์œผ๋กœ Naturium์˜ ๋„๋งค ํ™•์žฅ๊ณผ ๊ด€๋ จ๋œ ๋ฏน์Šค ๋ฐ ๋†’์•„์ง„ ์šด์†ก ๋น„์šฉ์— ์˜ํ•ด ์ƒ์‡„๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์กฐ์ •๋œ ๊ธฐ์ค€์œผ๋กœ, ํŒ๋งค ๋Œ€๋น„ SG&A ๋น„์œจ์€ ์ง€๋‚œํ•ด์™€ ๋™์ผํ•œ 54%์˜€์Šต๋‹ˆ๋‹ค. ๋ถ„๊ธฐ ๋™์•ˆ์˜ ๋งˆ์ผ€ํŒ… ๋ฐ ๋””์ง€ํ„ธ ํˆฌ์ž๋Š” ์ˆœ๋งค์ถœ์˜ 27%๋กœ, ์šฐ๋ฆฌ์˜ ์˜ˆ์ƒ๊ณผ ์ผ์น˜ํ•˜๋ฉฐ ์ง€๋‚œํ•ด 26%์— ๋น„ํ•ด ๋น„์Šทํ–ˆ์Šต๋‹ˆ๋‹ค. ์กฐ์ •๋œ EBITDA๋Š” ์ง€๋‚œํ•ด ๋Œ€๋น„ 16% ์ฆ๊ฐ€ํ•œ 6,900๋งŒ ๋‹ฌ๋Ÿฌ์˜€์Šต๋‹ˆ๋‹ค. ์กฐ์ •๋œ ์ˆœ์ด์ต์€ 4,300๋งŒ ๋‹ฌ๋Ÿฌ ๋˜๋Š” ํฌ์„์ฃผ๋‹น 0.74๋‹ฌ๋Ÿฌ๋กœ, ์ผ๋…„ ์ „๊ณผ ๋™์ผํ–ˆ์Šต๋‹ˆ๋‹ค.
Both adjusted EBITDA and net income this quarter were impacted by an unanticipated foreign currency loss of approximately $7 million that was driven by quarter-over-quarter fluctuations between the British pound and U.S. dollar. Moving to the balance sheet and cash flow, our balance sheet remained strong and we believe positions us well to execute our long-term growth plans. We ended the quarter with $74 million in cash on hand compared to a cash balance of approximately $73 million a year ago. Our ending inventory balance was $215 million in line with our expectations and up from $205 million a year ago. Our liquidity position remains strong. ์ด๋ฒˆ ๋ถ„๊ธฐ ์กฐ์ • EBITDA์™€ ์ˆœ์ด์ต์€ ์˜๊ตญ ํŒŒ์šด๋“œ์™€ ๋ฏธ๊ตญ ๋‹ฌ๋Ÿฌ ๊ฐ„์˜ ๋ถ„๊ธฐ ๋Œ€๋น„ ๋ณ€๋™์œผ๋กœ ์ธํ•ด ์˜ˆ์ƒ์น˜ ๋ชปํ•œ ์™ธํ™˜ ์†์‹ค ์•ฝ 7๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ์˜ ์˜ํ–ฅ์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค. ์žฌ๋ฌด ์ƒํƒœํ‘œ์™€ ํ˜„๊ธˆ ํ๋ฆ„์œผ๋กœ ๋„˜์–ด๊ฐ€ ๋ณด๋ฉด, ์šฐ๋ฆฌ์˜ ์žฌ๋ฌด ์ƒํƒœ๋Š” ์—ฌ์ „ํžˆ ๊ฐ•๋ ฅํ•˜๋ฉฐ ์žฅ๊ธฐ ์„ฑ์žฅ ๊ณ„ํš์„ ์‹คํ–‰ํ•˜๋Š” ๋ฐ ์žˆ์–ด ์šฐ๋ฆฌ๋ฅผ ์ž˜ ์ง€์›ํ•  ๊ฒƒ์ด๋ผ๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋ถ„๊ธฐ ๋ง์— ํ˜„๊ธˆ 7400๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ์†์— ์ฅ๊ณ  ์žˆ์—ˆ๋Š”๋ฐ, ์ด๋Š” 1๋…„ ์ „ ์•ฝ 7300๋งŒ ๋‹ฌ๋Ÿฌ์˜ ํ˜„๊ธˆ ์ž”์•ก๊ณผ ๋น„๊ต๋ฉ๋‹ˆ๋‹ค. ๋งˆ๊ฐ ์žฌ๊ณ  ์ž”์•ก์€ ์šฐ๋ฆฌ์˜ ๊ธฐ๋Œ€์— ๋ถ€ํ•ฉํ•˜๋Š” 2์–ต 1500๋งŒ ๋‹ฌ๋Ÿฌ์˜€์œผ๋ฉฐ, 1๋…„ ์ „ 2์–ต 500๋งŒ ๋‹ฌ๋Ÿฌ์—์„œ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ์œ ๋™์„ฑ ์œ„์น˜๋Š” ์—ฌ์ „ํžˆ ๊ฐ•ํ•ฉ๋‹ˆ๋‹ค.
We ended the quarter with less than 1 times leverage in terms of net debt to adjusted EBITDA. We expect our cash priorities for the year to remain on investing behind our growth initiatives and supporting strategic extensions. The specific growth initiatives we're focused on this year include investing in our people and infrastructure, our ERP transition to SAP, as well as increased distribution capacity to support strong global consumer demand. Now let's turn to our updated outlook for fiscal 2025. For the full year, we now expect net sales growth of approximately 27% to 28% as compared to 28% to 30% previously. ์ด๋ฒˆ ๋ถ„๊ธฐ๋ฅผ ๋งˆ๊ฐํ•˜๋ฉด์„œ ์ˆœ๋ถ€์ฑ„ ๋Œ€๋น„ ์กฐ์ • EBITDA ๋น„์œจ์ด 1๋ฐฐ ๋ฏธ๋งŒ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์˜ฌํ•ด์—๋Š” ์„ฑ์žฅ ๋™๋ ฅ์„ ๋’ท๋ฐ›์นจํ•˜๊ณ  ์ „๋žต์  ํ™•์žฅ์„ ์ง€์›ํ•˜๋Š” ๋ฐ ์ง‘์ค‘ ํˆฌ์žํ•˜๋Š” ๊ฒƒ์„ ํ˜„๊ธˆ ์šฐ์„ ์ˆœ์œ„๋กœ ์œ ์ง€ํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค. ์˜ฌํ•ด ์ฃผ๋ ฅํ•˜๊ณ  ์žˆ๋Š” ๊ตฌ์ฒด์ ์ธ ์„ฑ์žฅ ๋™๋ ฅ์€ ์ง์› ๋ฐ ์ธํ”„๋ผ ํˆฌ์ž, SAP๋กœ์˜ ERP ์ „ํ™˜, ๊ฐ•๋ ฅํ•œ ๊ธ€๋กœ๋ฒŒ ์†Œ๋น„์ž ์ˆ˜์š”๋ฅผ ์ง€์›ํ•˜๊ธฐ ์œ„ํ•œ ์œ ํ†ต ๋Šฅ๋ ฅ ํ™•๋Œ€ ๋“ฑ์ž…๋‹ˆ๋‹ค. ์ด์ œ 2025 ํšŒ๊ณ„์—ฐ๋„์— ๋Œ€ํ•œ ์ˆ˜์ •๋œ ์ „๋ง์œผ๋กœ ๋„˜์–ด๊ฐ€ ๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค. ์ „์ฒด์ ์œผ๋กœ, ์˜ฌํ•ด ์ˆœ๋งค์ถœ ์„ฑ์žฅ๋ฅ ์€ ์ด์ „์˜ 28%์—์„œ 30%์—์„œ 27%์—์„œ 28%๋กœ ์กฐ์ •ํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค.
Our Q3 net sales growth came in better than expected, largely driven by the timing of pipeline shipments. In Q4, our consumption trends are starting off softer than we expected, driven by the factors Tarang discussed earlier in the call. As we look to the second half overall, our updated guidance range implies 14% to 16% net sales growth in the backdrop of a challenged mass cosmetics category and on top of the 77% growth we delivered in the back half of last fiscal year. As we look forward, we remain confident in our ability to deliver share gains in the U.S. and expand our business internationally. 3๋ถ„๊ธฐ ์ˆœ๋งค์ถœ ์„ฑ์žฅ๋ฅ ์ด ์˜ˆ์ƒ๋ณด๋‹ค ์ข‹๊ฒŒ ๋‚˜์™”์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์ฃผ๋กœ ํŒŒ์ดํ”„๋ผ์ธ ์ถœํ•˜ ์‹œ๊ธฐ์— ๋”ฐ๋ฅธ ๊ฒƒ์ž…๋‹ˆ๋‹ค. 4๋ถ„๊ธฐ์—๋Š” ํƒ€๋ž‘์ด ์ „ํ™” ํšŒ์˜์—์„œ ์–ธ๊ธ‰ํ•œ ์š”์ธ๋“ค๋กœ ์ธํ•ด ์†Œ๋น„ ์ถ”์„ธ๊ฐ€ ์˜ˆ์ƒ๋ณด๋‹ค ์•ฝํ•˜๊ฒŒ ์‹œ์ž‘๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ „๋ฐ˜์ ์œผ๋กœ ํ•˜๋ฐ˜๊ธฐ๋ฅผ ์ „๋งํ•  ๋•Œ, ์šฐ๋ฆฌ์˜ ์ˆ˜์ •๋œ ๊ฐ€์ด๋“œ๋ผ์ธ์€ ๋Œ€์ค‘ ํ™”์žฅํ’ˆ ์นดํ…Œ๊ณ ๋ฆฌ์˜ ์–ด๋ ค์›€์„ ๋ฐฐ๊ฒฝ์œผ๋กœ ํ•˜์—ฌ, ์ง€๋‚œ ํšŒ๊ณ„์—ฐ๋„ ํ›„๋ฐ˜์— ๋‹ฌ์„ฑํ•œ 77% ์„ฑ์žฅ๋ฅ ์„ ๊ธฐ๋ฐ˜์œผ๋กœ 14%์—์„œ 16%์˜ ์ˆœ๋งค์ถœ ์„ฑ์žฅ์„ ์˜ˆ์ƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์•ž์œผ๋กœ๋„ ๋ฏธ๊ตญ ๋‚ด์—์„œ์˜ ์‹œ์žฅ ์ ์œ ์œจ์„ ํ™•๋Œ€ํ•˜๊ณ  ๊ตญ์ œ์ ์œผ๋กœ ์‚ฌ์—…์„ ํ™•์žฅํ•  ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์— ์ž์‹ ๊ฐ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Turning to gross margin, in fiscal 2025, we now expect our gross margin to be up approximately 40 basis points year-over-year as compared to approximately 30 basis points previously. This outlook does not include any impact from the recently announced tariffs at an incremental 10% on goods imported from China. As a reminder, tariff hikes will not impact our current fiscal year results. We plan to address our response to the incremental tariffs and our fiscal 2026 outlook in May. We believe we have a successful playbook to leverage from 2019 when tariffs moved to the 25% level. This included supplier concessions, cost savings and select price increases. ๋งค์ถœ ์ด์ด์ต๋ฅ ์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. 2025 ํšŒ๊ณ„์—ฐ๋„์— ๋Œ€ํ•ด, ์ด์ „์— ์˜ˆ์ƒํ–ˆ๋˜ ์•ฝ 30 ๋ฒ ์ด์‹œ์Šค ํฌ์ธํŠธ์—์„œ ์•ฝ 40 ๋ฒ ์ด์‹œ์Šค ํฌ์ธํŠธ๋กœ ์—ฐ๊ฐ„ ๋Œ€๋น„ ์ฆ๊ฐ€ํ•  ๊ฒƒ์œผ๋กœ ํ˜„์žฌ ์˜ˆ์ƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ „๋ง์€ ์ตœ๊ทผ ๋ฐœํ‘œ๋œ ์ค‘๊ตญ์—์„œ ์ˆ˜์ž…ํ•˜๋Š” ์ƒํ’ˆ์— ๋Œ€ํ•œ ์ถ”๊ฐ€ 10% ๊ด€์„ธ์˜ ์˜ํ–ฅ์„ ํฌํ•จํ•˜๊ณ  ์žˆ์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ƒ๊ธฐ์‹œ์ผœ ๋“œ๋ฆฌ์ž๋ฉด, ๊ด€์„ธ ์ธ์ƒ์€ ํ˜„์žฌ ํšŒ๊ณ„์—ฐ๋„์˜ ๊ฒฐ๊ณผ์— ์˜ํ–ฅ์„ ๋ฏธ์น˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ถ”๊ฐ€ ๊ด€์„ธ์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ๋Œ€์‘๊ณผ 2026 ํšŒ๊ณ„์—ฐ๋„ ์ „๋ง์€ 5์›”์— ๋ฐœํ‘œํ•  ๊ณ„ํš์ž…๋‹ˆ๋‹ค. 2019๋…„ ๊ด€์„ธ๊ฐ€ 25% ์ˆ˜์ค€์œผ๋กœ ์ƒ์Šนํ–ˆ์„ ๋•Œ ์„ฑ๊ณต์ ์ธ ์ „๋žต์„ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋ฏฟ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๊ณต๊ธ‰์—…์ฒด์˜ ์–‘๋ณด, ๋น„์šฉ ์ ˆ๊ฐ ๋ฐ ์„ ํƒ์  ๊ฐ€๊ฒฉ ์ธ์ƒ์„ ํฌํ•จํ–ˆ์Šต๋‹ˆ๋‹ค.
We also had FX move in our favor at that time, which further mitigated the impact. This time around, with our increased supplier diversification outside of China and our growing international sales base, we believe we have multiple levers to address the impacts of these tariffs. We continue to expect marketing and digital investment at approximately 24% to 26% of net sales in fiscal 2025 as compared to 25% in fiscal 24. From a cadence standpoint, that implies significant expected leverage in our marketing in Q4 on a year-over-year basis as marketing spend was approximately 34% of net sales in Q4 last year. ๋‹น์‹œ์—๋Š” ํ™˜์œจ ๋ณ€๋™์ด ์šฐ๋ฆฌ์—๊ฒŒ ์œ ๋ฆฌํ•˜๊ฒŒ ์ž‘์šฉํ•˜์—ฌ ๊ทธ ์˜ํ–ฅ์„ ๋”์šฑ ์™„ํ™”์‹œ์ผœ ์ฃผ์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฒˆ์—๋Š” ์ค‘๊ตญ ์™ธ๋ถ€๋กœ ๊ณต๊ธ‰์—…์ฒด ๋‹ค๋ณ€ํ™”๋ฅผ ํ™•๋Œ€ํ•˜๊ณ  ๊ตญ์ œ ํŒ๋งค ๊ธฐ๋ฐ˜์„ ๋„“ํž˜์œผ๋กœ์จ, ์ด๋Ÿฌํ•œ ๊ด€์„ธ์˜ ์˜ํ–ฅ์„ ๋‹ค๋ฃฐ ์ˆ˜ ์žˆ๋Š” ์—ฌ๋Ÿฌ ๋ฐฉ์•ˆ์„ ๊ฐ–์ถ”๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” 2025 ํšŒ๊ณ„์—ฐ๋„์˜ ์ˆœ๋งค์ถœ ๋Œ€๋น„ ๋งˆ์ผ€ํŒ… ๋ฐ ๋””์ง€ํ„ธ ํˆฌ์ž๋ฅผ ์•ฝ 24%์—์„œ 26%๋กœ ์œ ์ง€ํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” 2024 ํšŒ๊ณ„์—ฐ๋„์˜ 25%์™€ ๋น„๊ต๋ฉ๋‹ˆ๋‹ค. ๋ฆฌ๋“ฌ์˜ ๊ด€์ ์—์„œ ๋ณด๋ฉด, ์ด๋Š” ์ž‘๋…„ Q4์— ์ˆœ๋งค์ถœ ๋Œ€๋น„ ์•ฝ 34%์˜€๋˜ ๋งˆ์ผ€ํŒ… ์ง€์ถœ์— ๋น„ํ•ด ์˜ฌํ•ด Q4์— ๋งˆ์ผ€ํŒ…์—์„œ ์ƒ๋‹นํ•œ ๋ ˆ๋ฒ„๋ฆฌ์ง€๊ฐ€ ๊ธฐ๋Œ€๋œ๋‹ค๋Š” ๊ฒƒ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค.
Turning now to adjusted EBITDA for the year, we now expect adjusted EBITDA between $289 million to $293 million as compared to $304 million to $308 million previously. The change is due to the incremental $7 million FX loss that I discussed earlier as well as our lowered top line outlook. Our outlook for fiscal 2025 now implies adjusted EBITDA growth of approximately 23% to 25% on top of the strong 101% growth we delivered in fiscal 2024. In summary, our third quarter results underscore our ability to drive category leading sales growth and market share growth. We believe we have a winning strategy and are in the early innings of unlocking the full potential for our brands. ์ด์ œ ์˜ฌํ•ด ์กฐ์ • EBITDA์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด์ œ ์กฐ์ • EBITDA๋ฅผ ์ด์ „์˜ 3์–ต 4๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ์—์„œ 3์–ต 8๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ์—์„œ 2์–ต 8์ฒœ 9๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ์—์„œ 2์–ต 9์ฒœ 3๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ๋กœ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค. ์ด ๋ณ€ํ™”๋Š” ์ œ๊ฐ€ ์•ž์„œ ์–ธ๊ธ‰ํ•œ 700๋งŒ ๋‹ฌ๋Ÿฌ์˜ ์ถ”๊ฐ€์ ์ธ ์™ธํ™˜ ์†์‹ค๊ณผ ์šฐ๋ฆฌ์˜ ํ•˜ํ–ฅ ์กฐ์ •๋œ ๋งค์ถœ ์ „๋ง ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ 2025 ํšŒ๊ณ„์—ฐ๋„ ์ „๋ง์€ ์ด์ œ 2024 ํšŒ๊ณ„์—ฐ๋„์— ๋‹ฌ์„ฑํ•œ 101%์˜ ๊ฐ•๋ ฅํ•œ ์„ฑ์žฅ ์œ„์— ์•ฝ 23%์—์„œ 25%์˜ ์กฐ์ • EBITDA ์„ฑ์žฅ์„ ๋‚ด๋‹ค๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์š”์•ฝํ•˜์ž๋ฉด, ์šฐ๋ฆฌ์˜ 3๋ถ„๊ธฐ ์‹ค์ ์€ ์‹œ์žฅ ์ ์œ ์œจ ์„ฑ์žฅ๊ณผ ํ•จ๊ป˜ ์—…๊ณ„ ์„ ๋„์ ์ธ ๋งค์ถœ ์„ฑ์žฅ์„ ์ด๋Œ์–ด๋‚ผ ์ˆ˜ ์žˆ๋Š” ์šฐ๋ฆฌ์˜ ๋Šฅ๋ ฅ์„ ๊ฐ•์กฐํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์Šน๋ฆฌ ์ „๋žต์„ ๊ฐ€์ง€๊ณ  ์žˆ์œผ๋ฉฐ, ์šฐ๋ฆฌ ๋ธŒ๋žœ๋“œ์˜ ์ „์ฒด ์ž ์žฌ๋ ฅ์„ ๋ฐœํœ˜ํ•˜๊ธฐ ์œ„ํ•œ ์ดˆ๊ธฐ ๋‹จ๊ณ„์— ์žˆ๋‹ค๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค.
With that operator, you may open the call to questions. ๊ทธ๋Ÿผ ์ด์ œ ์งˆ๋ฌธ์„ ๋ฐ›๋„๋ก ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค, ์—ฐ์‚ฌ๋‹˜.

๐Ÿ“Œ ํ•ต์‹ฌ ์š”์•ฝ

e.l.f. Beauty, Inc. (NYSE:ELF) reported its Q3 2025 earnings, highlighting a 31% increase in net sales and a $69 million adjusted EBITDA. The company achieved its 24th consecutive quarter of net sales growth and market share gains, with a significant 220 basis points increase in U.S. market share. Despite these strong results, e.l.f. Beauty has adjusted its Q4 sales outlook to a decrease of 1% to an increase of 2%, due to softer consumption trends and challenges such as a decline in the beauty category, the impact of previous high promotional activities, and slower starts for new product launches. The company remains confident in its growth strategy and its ability to continue gaining market share, both in the U.S. and internationally.


โ“ Q&A

Original Translation
Question-and-Answer Session

Operator

Thank you. We will now begin the question-and-answer session. [Operator Instructions] Today's first question comes from Bill Chappell with Truist Securities. Please go ahead. Bill Chappell

Thanks. Good afternoon. Tarang Amin

Good afternoon. Bill Chappell

Hey Tarang, Mandy, just I guess the key question is with the guidance with kind of what you saw in January. Just trying to understand how long you see this lasting. I think as you walk through the different aspects, like the tougher comp on the lip oil, it was kind of understood going into it.
์งˆ์˜์‘๋‹ต ์„ธ์…˜

์ง„ํ–‰์ž

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ด์ œ ์งˆ์˜์‘๋‹ต ์„ธ์…˜์„ ์‹œ์ž‘ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. [์ง„ํ–‰์ž ์•ˆ๋‚ด] ์˜ค๋Š˜์˜ ์ฒซ ๋ฒˆ์งธ ์งˆ๋ฌธ์€ ํŠธ๋ฃจ์ด์ŠคํŠธ ์ฆ๊ถŒ์˜ ๋นŒ ์ฑ„ํŽ ๋กœ๋ถ€ํ„ฐ์ž…๋‹ˆ๋‹ค. ์งˆ๋ฌธํ•ด ์ฃผ์„ธ์š”. ๋นŒ ์ฑ„ํŽ 

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์•ˆ๋…•ํ•˜์„ธ์š”. ํƒ€๋ž‘ ์•„๋ฏผ

์•ˆ๋…•ํ•˜์„ธ์š”. ๋นŒ ์ฑ„ํŽ 

์•ˆ๋…•ํ•˜์„ธ์š”, ํƒ€๋ž‘, ๋งจ๋””, ์ œ๊ฐ€ ๊ถ๊ธˆํ•œ ์ฃผ์š” ์งˆ๋ฌธ์€ 1์›”์— ๋ณด์…จ๋˜ ๊ฒƒ๊ณผ ๊ด€๋ จ๋œ ์ง€์นจ์ž…๋‹ˆ๋‹ค. ์ด ์ƒํ™ฉ์ด ์–ผ๋งˆ๋‚˜ ์ง€์†๋  ๊ฒƒ์œผ๋กœ ๋ณด์‹œ๋Š”์ง€ ์ดํ•ดํ•˜๋ ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค. ๋ฆฝ ์˜ค์ผ์˜ ์–ด๋ ค์šด ๋น„๊ต ๊ธฐ์ค€ ๊ฐ™์€ ๋‹ค์–‘ํ•œ ์ธก๋ฉด์„ ์„ค๋ช…ํ•˜์‹ค ๋•Œ, ๊ทธ๊ฒƒ์ด ์ด๋ฏธ ์˜ˆ์ƒ๋œ ๋ฐ”์˜€๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
So it's the other two areas we're just trying to understand, in terms of will the comps get better as we move to February, March, April? Do you think this is part of a longer slowdown? Just any more color kind of on that would be great. Tarang Amin

Hi, Bill. Why don't I start? I'd say on our approach is to be more cautious or prudent when we see a slow month and in January, the three factors of the category being down 5%. The lip oil that we're lapping, while we knew about it, is by far our biggest launch in 2024. And I think one of the things that happened in lip oil is we gave it exclusively to Ulta to start in December, and then it went pretty broad right away in January.
๋‹ค์Œ ๋‘ ๋ถ„์•ผ์— ๋Œ€ํ•ด ์ดํ•ดํ•˜๋ ค๊ณ  ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 2์›”, 3์›”, 4์›”๋กœ ๋„˜์–ด๊ฐ€๋ฉด์„œ ๋งค์ถœ ๋น„๊ต๊ฐ€ ๊ฐœ์„ ๋ ๊นŒ์š”? ์ด๊ฒƒ์ด ๋” ๊ธด ๊ฒฝ๊ธฐ ๋‘”ํ™”์˜ ์ผ๋ถ€๋ผ๊ณ  ์ƒ๊ฐํ•˜์‹œ๋‚˜์š”? ์ด ๋ถ€๋ถ„์— ๋Œ€ํ•ด ์ข€ ๋” ์ž์„ธํžˆ ์„ค๋ช…ํ•ด์ฃผ์‹œ๋ฉด ์ข‹๊ฒ ์Šต๋‹ˆ๋‹ค. ํƒ€๋ž‘ ์•„๋ฏผ

์•ˆ๋…•ํ•˜์„ธ์š”, ๋นŒ. ์ œ๊ฐ€ ๋จผ์ € ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์ €ํฌ ์ ‘๊ทผ ๋ฐฉ์‹์€, 1์›”์— ๋งค์ถœ์ด ์ €์กฐํ•  ๋•Œ ๋ณด๋‹ค ์กฐ์‹ฌ์Šค๋Ÿฝ๊ณ  ์‹ ์ค‘ํ•˜๊ฒŒ ๋Œ€์‘ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. 1์›”์— ์นดํ…Œ๊ณ ๋ฆฌ ๋งค์ถœ์ด 5% ๊ฐ์†Œํ•œ ์„ธ ๊ฐ€์ง€ ์š”์ธ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ์•Œ๊ณ  ์žˆ์—ˆ๋˜ ๋ฆฝ ์˜ค์ผ์€ 2024๋…„์— ๊ฐ€์žฅ ํฐ ์ถœ์‹œ ์ œํ’ˆ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๋ฆฝ ์˜ค์ผ๊ณผ ๊ด€๋ จ๋œ ์ผ ์ค‘ ํ•˜๋‚˜๋Š” 12์›”์— ์šธํƒ€์— ๋…์ ์ ์œผ๋กœ ์ œ๊ณตํ•œ ๋‹ค์Œ, 1์›”์— ๋ฐ”๋กœ ๊ด‘๋ฒ”์œ„ํ•˜๊ฒŒ ํ™•์‚ฐ๋˜์—ˆ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค.
So, we're going across pretty big hill on that. And then a couple of our new items are off to a slower start, and it's still early. As we go through each of those elements, starting with the category, I think two things on the category that give us a bit more confidence going forward. One, we feel the consumers had a little bit of a hangover from the highly promotional period in December. While we didn't promote, the industry promoted quite a bit. You often see a trough right after that promotional area. Second, in January, social conversation was way down over 20%. We attribute to two things; one, the wildfires in LA. ๊ทธ๋Ÿฌ๋‹ˆ๊นŒ, ์šฐ๋ฆฌ๋Š” ๊ฝค ํฐ ์–ธ๋•์„ ๋„˜์–ด๊ฐ€๊ณ  ์žˆ์–ด์š”. ๊ทธ๋ฆฌ๊ณ  ๋ช‡๋ช‡ ์ƒˆ๋กœ์šด ์ œํ’ˆ๋“ค์ด ์‹œ์ž‘์€ ๋”๋”˜ ํŽธ์ด์ง€๋งŒ ์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ž…๋‹ˆ๋‹ค. ๊ฐ ์š”์†Œ๋ฅผ ์‚ดํŽด๋ณด๋ฉด์„œ ์‹œ์ž‘ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ๋จผ์ € ์นดํ…Œ๊ณ ๋ฆฌ์— ๋Œ€ํ•ด, ์•ž์œผ๋กœ ๋” ์ž์‹ ๊ฐ์„ ๊ฐ€์งˆ ์ˆ˜ ์žˆ๋Š” ๋‘ ๊ฐ€์ง€ ์š”์†Œ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ์ฒซ์งธ, ์†Œ๋น„์ž๋“ค์ด 12์›”์˜ ๊ณผ๋„ํ•œ ํ”„๋กœ๋ชจ์…˜ ๊ธฐ๊ฐ„ ์ดํ›„ ์•ฝ๊ฐ„์˜ ์ˆ™์ทจ๊ฐ€ ์žˆ๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ํ”„๋กœ๋ชจ์…˜์„ ํ•˜์ง€ ์•Š์•˜์ง€๋งŒ, ์—…๊ณ„๋Š” ์ƒ๋‹นํžˆ ๋งŽ์ด ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋ณดํ†ต ๊ทธ๋Ÿฐ ํ”„๋กœ๋ชจ์…˜ ๊ธฐ๊ฐ„ ์งํ›„์—๋Š” ์นจ์ฒด๊ธฐ๊ฐ€ ์˜ค๊ณค ํ•˜์ฃ . ๋‘˜์งธ, 1์›”์—๋Š” ์‚ฌํšŒ์  ๋Œ€ํ™”๊ฐ€ 20% ์ด์ƒ ๊ธ‰๊ฐํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋‘ ๊ฐ€์ง€ ์š”์ธ ๋•Œ๋ฌธ์ธ๋ฐ, ์ฒซ ๋ฒˆ์งธ๋Š” LA์˜ ์‚ฐ๋ถˆ์ž…๋‹ˆ๋‹ค.
I don't think brands wanted to be tone deaf during that devastation and then the uncertainty around TikTok. It seems for a while the only thing people were posting on TikTok was whether it was going to stay open or shut down. So we do see those potentially being better as time goes on. As I mentioned, particularly the specificity on what happened in the category, what happened with social conversations. And that in turn also relates to some of the softness we saw initially in some of our spring new items, we count on that social conversation to really light those items virally. ๋ธŒ๋žœ๋“œ๋“ค์ด ๊ทธ๋Ÿฐ ํŒŒ๊ดด์ ์ธ ์ƒํ™ฉ๊ณผ ํ‹ฑํ†ก์˜ ๋ถˆํ™•์‹ค์„ฑ ์†์—์„œ ๋ฌด๊ฐ๊ฐํ•˜๊ฒŒ ๋ณด์ด๊ธธ ์›ํ•˜์ง€ ์•Š์•˜๋˜ ๊ฒƒ ๊ฐ™์•„์š”. ํ•œ๋™์•ˆ ํ‹ฑํ†ก์— ์˜ฌ๋ผ์˜ค๋Š” ๊ฒŒ์‹œ๋ฌผ์€ ๊ฑฐ์˜ ํ‹ฑํ†ก์ด ๊ณ„์† ์šด์˜๋ ์ง€, ์•„๋‹ˆ๋ฉด ๋ฌธ์„ ๋‹ซ์„์ง€์— ๋Œ€ํ•œ ๊ฒƒ๋ฟ์ด์—ˆ์ฃ . ๊ทธ๋ž˜์„œ ์‹œ๊ฐ„์ด ์ง€๋‚จ์— ๋”ฐ๋ผ ์ƒํ™ฉ์ด ๋‚˜์•„์งˆ ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ์ œ๊ฐ€ ๋ง์”€๋“œ๋ ธ๋“ฏ์ด, ํŠนํžˆ ํ•ด๋‹น ๋ถ„์•ผ์—์„œ ๋ฌด์Šจ ์ผ์ด ์žˆ์—ˆ๋Š”์ง€, ์†Œ์…œ ๋Œ€ํ™”์—์„œ๋Š” ์–ด๋–ค ์ผ์ด ์žˆ์—ˆ๋Š”์ง€์— ๋Œ€ํ•œ ๊ตฌ์ฒด์„ฑ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์€ ์šฐ๋ฆฌ๊ฐ€ ์ฒ˜์Œ์— ๋ด„ ์‹ ์ƒํ’ˆ๋“ค์—์„œ ๊ฒช์—ˆ๋˜ ์•ฝ๊ฐ„์˜ ๋ถ€์ง„๊ณผ๋„ ๊ด€๋ จ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ทธ ์†Œ์…œ ๋Œ€ํ™”๊ฐ€ ์‹ ์ƒํ’ˆ๋“ค์„ ๋ฐ”์ด๋Ÿดํ•˜๊ฒŒ ํ™œ์„ฑํ™”์‹œํ‚ค๋Š” ๋ฐ ์ •๋ง ์ค‘์š”ํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
And so with our marketing activations coming up with resets, when we're able to get that spring innovation on shelf, as particularly with the expanded space we have coming at Target and Walgreens, we're hoping for better trends as we go forward. But we just took the more cautious stance and said, okay, let's assume it doesn't get better for a couple months and that's why you see us adjust our Q4. Bill Chappell

Got it. And then maybe just a little more update on how international is trending. Did you go into any new countries by this quarter and are you seeing any of the same in terms of color category or something like that?
๊ทธ๋ž˜์„œ ์ €ํฌ๊ฐ€ ๋งˆ์ผ€ํŒ… ํ™œ๋™์„ ์žฌ์ •๋น„ํ•˜๋ฉด์„œ, ํŠนํžˆ ํƒ€๊ฒŸ๊ณผ ์›”๊ทธ๋ฆฐ์Šค์—์„œ ํ™•์žฅ๋œ ๊ณต๊ฐ„์„ ํ™•๋ณดํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋˜์—ˆ์„ ๋•Œ ๋ด„ ์‹œ์ฆŒ ์‹ ์ œํ’ˆ์„ ์ง„์—ด๋Œ€์— ์˜ฌ๋ฆด ์ˆ˜ ์žˆ๊ฒŒ ๋˜๋ฉด, ์•ž์œผ๋กœ์˜ ์ถ”์„ธ๊ฐ€ ๊ฐœ์„ ๋  ๊ฒƒ์œผ๋กœ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ €ํฌ๋Š” ๋ณด๋‹ค ์‹ ์ค‘ํ•œ ์ž…์žฅ์„ ์ทจํ•˜๊ธฐ๋กœ ํ•˜๊ณ , ๋ช‡ ๋‹ฌ๊ฐ„ ์ƒํ™ฉ์ด ๋‚˜์•„์ง€์ง€ ์•Š๋Š”๋‹ค๊ณ  ๊ฐ€์ •ํ•œ ํ›„, ๊ทธ๋ž˜์„œ 4๋ถ„๊ธฐ ์ „๋ง์„ ์กฐ์ •ํ•˜๊ฒŒ ๋œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. - ๋นŒ ์ฑ„ํŽ 

์•Œ๊ฒ ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ตญ์ œ ์‹œ์žฅ ๋™ํ–ฅ์— ๋Œ€ํ•ด ์กฐ๊ธˆ ๋” ์—…๋ฐ์ดํŠธํ•ด์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”? ์ด๋ฒˆ ๋ถ„๊ธฐ์— ์ƒˆ๋กœ์šด ๊ตญ๊ฐ€์— ์ง„์ถœํ•˜์…จ๋‚˜์š”? ๋˜, ์ƒ‰์ƒ ์นดํ…Œ๊ณ ๋ฆฌ์™€ ๊ฐ™์€ ๋ถ€๋ถ„์—์„œ ๋น„์Šทํ•œ ์ถ”์„ธ๋ฅผ ๋ณด๊ณ  ๊ณ„์‹ ๊ฐ€์š”?
Any slowdown internationally or is it still kind of full steam ahead? Tarang Amin

We're really pleased with the progress we're making in International. For Q3 we grew our international business 66% also from a category standpoint we're not seeing quite the same level of headwinds internationally. So I think the category is a little bit better. But more importantly it's our execution. As we launched in the back half of last year into Rossmann Germany, Etos, the Netherlands, even our Douglas, Italy, we've maintained a top three rank in all three of those customers and we continue to see a tremendous amount of pent-up consumer demand.
๊ตญ์ œ ์‹œ์žฅ์—์„œ ๋‘”ํ™”๊ฐ€ ์žˆ๋‚˜์š”, ์•„๋‹ˆ๋ฉด ์—ฌ์ „ํžˆ ์ „๋ ฅ ์งˆ์ฃผ ์ค‘์ธ๊ฐ€์š”? ํƒ€๋ž‘ ์•„๋ฏผ

๊ตญ์ œ ์‹œ์žฅ์—์„œ์˜ ์ง„์ „์— ๋Œ€ํ•ด ๋งค์šฐ ๋งŒ์กฑํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ์— ์šฐ๋ฆฌ์˜ ๊ตญ์ œ ์‚ฌ์—…์€ 66% ์„ฑ์žฅํ–ˆ์œผ๋ฉฐ, ์นดํ…Œ๊ณ ๋ฆฌ ์ธก๋ฉด์—์„œ๋„ ๊ตญ์ œ์ ์œผ๋กœ ํฐ ์—ญํ’์„ ๊ฒช๊ณ  ์žˆ์ง€ ์•Š๋‹ค๋Š” ์ ์—์„œ ์ƒํ™ฉ์ด ์กฐ๊ธˆ ๋” ๋‚˜์•„ ๋ณด์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋” ์ค‘์š”ํ•œ ๊ฒƒ์€ ์šฐ๋ฆฌ์˜ ์‹คํ–‰๋ ฅ์ž…๋‹ˆ๋‹ค. ์ž‘๋…„ ํ•˜๋ฐ˜๊ธฐ์— ๋…์ผ์˜ ๋กœ์Šค๋งŒ, ๋„ค๋œ๋ž€๋“œ์˜ ์—ํ† ์Šค, ์ดํƒˆ๋ฆฌ์•„์˜ ๋”๊ธ€๋Ÿฌ์Šค์— ์ง„์ถœํ•˜๋ฉด์„œ, ์ด ์„ธ ๊ณ ๊ฐ์‚ฌ ๋ชจ๋‘์—์„œ ์ƒ์œ„ ์„ธ ๋“ฑ๊ธ‰์„ ์œ ์ง€ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์†Œ๋น„์ž๋“ค์˜ ์–ต๋ˆŒ๋ฆฐ ์ˆ˜์š”๊ฐ€ ๋งค์šฐ ํฐ ๊ฒƒ์„ ๊ณ„์†ํ•ด์„œ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
We're currently in conversations with pretty much every retailer and a retailer out there that doesn't want e.l.f. given our growth profile, the innovation we bring, the consumer profile we bring. So you'll continue to see us full steam ahead on international. You continue to hear additional countries that we're going to be expanding into and so we feel great about our progress there. Bill Chappell

Great, thanks for the color. Operator

Thank you. And our next question today comes from Andrea Teixeira with JP Morgan. Please go ahead. Andrea Teixeira

Thank you, operator and good afternoon everyone. I was hoping if you can talk about it in more detail about the U.S.
ํ˜„์žฌ ์ €ํฌ๋Š” ๊ฑฐ์˜ ๋ชจ๋“  ์†Œ๋งค์—…์ฒด์™€ ๋Œ€ํ™”๋ฅผ ์ง„ํ–‰ ์ค‘์ด๋ฉฐ, ์ €ํฌ์˜ ์„ฑ์žฅ์„ธ, ํ˜์‹ , ๊ทธ๋ฆฌ๊ณ  ์†Œ๋น„์ž ํ”„๋กœํ•„์„ ๊ณ ๋ คํ•  ๋•Œ e.l.f.๋ฅผ ์›ํ•˜์ง€ ์•Š๋Š” ์†Œ๋งค์—…์ฒด๋Š” ์—†์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋ฏ€๋กœ ์ €ํฌ๋Š” ๊ตญ์ œ์ ์œผ๋กœ ๊ณ„์†ํ•ด์„œ ์ „๋ ฅ์„ ๋‹คํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €ํฌ๊ฐ€ ํ™•์žฅํ•  ์ถ”๊ฐ€ ๊ตญ๊ฐ€๋“ค์— ๋Œ€ํ•ด์„œ๋„ ๊ณ„์†ํ•ด์„œ ๋“ค์œผ์‹ค ์ˆ˜ ์žˆ์„ ๊ฒƒ์ด๋ฉฐ, ์ด ๋ถ€๋ถ„์—์„œ์˜ ์ง„์ „์— ๋Œ€ํ•ด ๋งค์šฐ ๊ธ์ •์ ์œผ๋กœ ์ƒ๊ฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋นŒ ์ฑ„ํŽ 

์ข‹์Šต๋‹ˆ๋‹ค, ์„ค๋ช… ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ƒ๋‹ด์›

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์Œ ์งˆ๋ฌธ์€ JP ๋ชจ๊ฑด์˜ ์•ˆ๋“œ๋ ˆ์•„ ํ…Œ์„ธ์ด๋ผ๋กœ๋ถ€ํ„ฐ์ž…๋‹ˆ๋‹ค. ์ง„ํ–‰ํ•ด ์ฃผ์„ธ์š”. ์•ˆ๋“œ๋ ˆ์•„ ํ…Œ์„ธ์ด๋ผ

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค, ์ƒ๋‹ด์›๋‹˜, ๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ๋ถ„, ์•ˆ๋…•ํ•˜์„ธ์š”. ๋ฏธ๊ตญ์— ๋Œ€ํ•ด ์ข€ ๋” ์ž์„ธํžˆ ์„ค๋ช…ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ์„๊นŒ์š”?
what is the consumption in the U.S. as you exit the quarter and currently, I mean you did speak a good amount of how the innovation is coming for the spring season and how it informed you on this guidance and also what I think I heard from Angie that there was some pull forward in this quarter. So we are just hoping to see what is consumption in the U.S. and how we should be seeing because obviously if you have a 7-percentish at the midpoint growth in top line in the fourth quarter it implies a pretty negative number in the U.S. so if you assuming that obviously the European and international continues to do well. So just wanted to see what is embedded in each of the assumptions. Thank you. ๋‹ค์Œ์€ ํ•ด๋‹น ํ…์ŠคํŠธ์˜ ํ•œ๊ตญ์–ด ๋ฒˆ์—ญ์ž…๋‹ˆ๋‹ค:

์ด๋ฒˆ ๋ถ„๊ธฐ ๋ง๊ณผ ํ˜„์žฌ ๋ฏธ๊ตญ์—์„œ์˜ ์†Œ๋น„ ์ƒํ™ฉ์€ ์–ด๋–ป์Šต๋‹ˆ๊นŒ? ๋ด„ ์‹œ์ฆŒ์„ ์œ„ํ•œ ํ˜์‹ ์ด ์–ด๋–ป๊ฒŒ ์ง„ํ–‰๋˜๊ณ  ์žˆ๋Š”์ง€, ๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฌํ•œ ํ˜์‹ ์ด ์–ด๋–ป๊ฒŒ ์ด๋ฒˆ ๊ฐ€์ด๋“œ๋ผ์ธ์— ๋ฐ˜์˜๋˜์—ˆ๋Š”์ง€์— ๋Œ€ํ•ด ์ƒ๋‹นํžˆ ์„ค๋ช…ํ•ด ์ฃผ์…จ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ์•ค์ง€๊ฐ€ ์ด๋ฒˆ ๋ถ„๊ธฐ์— ์ผ๋ถ€ ์„ ํ–‰ ์†Œ๋น„๊ฐ€ ์žˆ์—ˆ๋‹ค๊ณ  ๋งํ•œ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ๋ฏธ๊ตญ ๋‚ด ์†Œ๋น„ ์ƒํ™ฉ์ด ์–ด๋– ํ•œ์ง€, ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๊ฐ€ ์–ด๋–ป๊ฒŒ ๋ฐ”๋ผ๋ด์•ผ ํ•˜๋Š”์ง€ ์•Œ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๋ถ„๋ช…ํžˆ ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ๋งŒ์•ฝ 4๋ถ„๊ธฐ์— ๋งค์ถœ ์ƒ์œ„ ์„ฑ์žฅ๋ฅ ์ด ์ค‘๊ฐ„๊ฐ’์œผ๋กœ 7ํผ์„ผํŠธ ์ •๋„๋ผ๋ฉด, ์ด๋Š” ๋ฏธ๊ตญ ๋‚ด์—์„œ ์ƒ๋‹นํžˆ ๋ถ€์ •์ ์ธ ์ˆ˜์น˜๋ฅผ ์‹œ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์œ ๋Ÿฝ๊ณผ ๊ตญ์ œ ์‹œ์žฅ์ด ๊ณ„์† ์ž˜ ๋‚˜๊ฐ„๋‹ค๊ณ  ๊ฐ€์ •ํ•  ๋•Œ, ๊ฐ ๊ฐ€์ •์— ๋ฌด์—‡์ด ํฌํ•จ๋˜์–ด ์žˆ๋Š”์ง€ ๋ณด๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
Tarang Amin

Hi Andrea, if you take a look at Q3 consumption, we still finished Q3 consumption double digits I think about 12% in track channels. So it's pretty strong, in January we did see that come down. You saw actually, a week, couple weeks of negative scanner data. So that was a slowdown that I talked about. We're hoping that gets better but we're basically embedding in our guidance, what if it doesn't get better in the course of the quarter and then in terms of the pull forward or not, that really relates to our pipeline. We had much more pipeline go out the door in Q3 than in Q4. That's a little bit wide.
ํƒ€๋ž‘ ์•„๋ฏผ

์•ˆ๋…•ํ•˜์„ธ์š” ์•ˆ๋“œ๋ ˆ์•„, 3๋ถ„๊ธฐ ์†Œ๋น„๋ฅผ ์‚ดํŽด๋ณด๋ฉด, ํŠธ๋ž™ ์ฑ„๋„์—์„œ ์•ฝ 12%๋กœ ๋‘ ์ž๋ฆฟ์ˆ˜ ์„ฑ์žฅ์„ ๊ธฐ๋กํ•˜๋ฉฐ 3๋ถ„๊ธฐ๋ฅผ ๋งˆ์ณค์Šต๋‹ˆ๋‹ค. ์ƒ๋‹นํžˆ ๊ฐ•ํ•œ ์„ฑ์žฅ์ด์ฃ . ๊ทธ๋Ÿฌ๋‚˜ 1์›”์—๋Š” ์†Œ๋น„๊ฐ€ ์ค„์–ด๋“ค์—ˆ์Šต๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ ์Šค์บ๋„ˆ ๋ฐ์ดํ„ฐ์—์„œ ๋ช‡ ์ฃผ๊ฐ„ ๋งˆ์ด๋„ˆ์Šค ์„ฑ์žฅ์„ ๋ณด์…จ์„ ๊ฒ๋‹ˆ๋‹ค. ์ด๋Š” ์ œ๊ฐ€ ์–ธ๊ธ‰ํ–ˆ๋˜ ๊ฒฝ๊ธฐ ๋‘”ํ™”์ž…๋‹ˆ๋‹ค. ์ƒํ™ฉ์ด ๋‚˜์•„์ง€๊ธฐ๋ฅผ ๋ฐ”๋ผ๊ณ  ์žˆ์ง€๋งŒ, ๋ถ„๊ธฐ ๋™์•ˆ ๊ฐœ์„ ๋˜์ง€ ์•Š๋Š”๋‹ค๋ฉด ์šฐ๋ฆฌ์˜ ์ง€์นจ์— ๊ทธ ์ƒํ™ฉ์„ ๋ฐ˜์˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์„ ํ–‰ ์ด๋™ ์—ฌ๋ถ€์™€ ๊ด€๋ จํ•ด์„œ๋Š”, ์ด๋Š” ์šฐ๋ฆฌ์˜ ํŒŒ์ดํ”„๋ผ์ธ๊ณผ ์ง์ ‘์ ์œผ๋กœ ๊ด€๋ จ์ด ์žˆ์Šต๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ์—๋Š” 4๋ถ„๊ธฐ๋ณด๋‹ค ํ›จ์”ฌ ๋” ๋งŽ์€ ํŒŒ์ดํ”„๋ผ์ธ์ด ์ถœ๊ณ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ ์ฐจ์ด๊ฐ€ ์กฐ๊ธˆ ํฝ๋‹ˆ๋‹ค.
When we really think of kind of what is the growth in the second half, that 14% to 16% which our new guidance implies in a down category we feel really good about, we can continue to grow share. In fact, January, which was a soft month for us from a consumption standpoint, we still built 90 basis points a share. We were the only ones growing out of any of the brands in that period. I mean it was pretty modest growth from a consumption standpoint, I think in the track channels is probably up 1%. But that gives you an indication of how much better we're doing than the category. ์šฐ๋ฆฌ๊ฐ€ ํ•˜๋ฐ˜๊ธฐ ์„ฑ์žฅ์„ ์ƒ๊ฐํ•  ๋•Œ, ์นจ์ฒด๋œ ์‹œ์žฅ ์ƒํ™ฉ์—์„œ๋„ ์šฐ๋ฆฌ์˜ ์ƒˆ๋กœ์šด ์ „๋ง์ด ์‹œ์‚ฌํ•˜๋Š” 14%์—์„œ 16%์˜ ์„ฑ์žฅ์€ ์ •๋ง ๊ธ์ •์ ์œผ๋กœ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ง€์†์ ์œผ๋กœ ์‹œ์žฅ ์ ์œ ์œจ์„ ํ™•๋Œ€ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์‚ฌ์‹ค 1์›”์€ ์†Œ๋น„ ์ธก๋ฉด์—์„œ ๋‹ค์†Œ ๋ถ€์ง„ํ•œ ๋‹ฌ์ด์—ˆ์ง€๋งŒ, ์šฐ๋ฆฌ๋Š” ์—ฌ์ „ํžˆ 90 ๋ฒ ์ด์‹œ์Šค ํฌ์ธํŠธ์˜ ์ ์œ ์œจ์„ ํ™•๋Œ€ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ ๊ธฐ๊ฐ„ ๋™์•ˆ ์„ฑ์žฅํ•œ ๋ธŒ๋žœ๋“œ๋Š” ์šฐ๋ฆฌ๋ฟ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์†Œ๋น„ ์ธก๋ฉด์—์„œ๋Š” ๊ฝค ๊ฒธ์†ํ•œ ์„ฑ์žฅ์ด์—ˆ๋‹ค๊ณ  ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ถ”์  ์ฑ„๋„์—์„œ ์•„๋งˆ 1% ์ •๋„ ์ฆ๊ฐ€ํ–ˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด๋Š” ์šฐ๋ฆฌ๊ฐ€ ํ•ด๋‹น ์นดํ…Œ๊ณ ๋ฆฌ๋ณด๋‹ค ์–ผ๋งˆ๋‚˜ ๋” ์ž˜ํ•˜๊ณ  ์žˆ๋Š”์ง€๋ฅผ ๋ณด์—ฌ์ฃผ๋Š” ์ง€ํ‘œ๊ฐ€ ๋ฉ๋‹ˆ๋‹ค.
Andrea Teixeira

And is there any difference between the channels or like any kind of like on the ground view besides what you discussed TikTok and all these things that, kind of, shaped everyone's opinion, consumer sentiment, anything you might say regarding newness of the category? It seems like we that the newness kind of is not as strong and this is something that the industry needs time to time. Anything you can say as we look forward that may change that in terms of the newness or the cadence of your execution on the trade. Tarang Amin

So what I'd say on our newness is we still feel good about our spraying new items.
์•ˆ๋“œ๋ ˆ์•„ ํ…Œ์„ธ์ด๋ผ

์ฑ„๋„ ๊ฐ„์— ์ฐจ์ด๊ฐ€ ์žˆ๋‚˜์š”? ๋˜๋Š” ํ‹ฑํ†ก๊ณผ ๊ฐ™์€ ๊ฒƒ๋“ค์ด ์†Œ๋น„์ž ์˜๊ฒฌ์ด๋‚˜ ๊ฐ์ •์— ์˜ํ–ฅ์„ ๋ฏธ์ณค๋˜ ๊ฒƒ ์™ธ์— ํ˜„์žฅ์—์„œ ๋ณผ ์ˆ˜ ์žˆ๋Š” ๋‹ค๋ฅธ ์ ์ด ์žˆ๋‚˜์š”? ์ด ์นดํ…Œ๊ณ ๋ฆฌ์˜ ์ƒˆ๋กœ์›€์— ๋Œ€ํ•ด ๋งํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์ด ์žˆ๋‚˜์š”? ์ƒˆ๋กœ์›€์ด ์˜ˆ์ „๋งŒํผ ๊ฐ•ํ•˜์ง€ ์•Š์€ ๊ฒƒ ๊ฐ™๊ณ , ์ด๋Š” ์—…๊ณ„๊ฐ€ ๋•Œ๋•Œ๋กœ ํ•„์š”๋กœ ํ•˜๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ์•ž์œผ๋กœ ์ƒˆ๋กœ์›€์ด๋‚˜ ๊ท€์‚ฌ์˜ ์‹คํ–‰ ๋ฆฌ๋“ฌ์— ๋ณ€ํ™”๋ฅผ ์ค„ ์ˆ˜ ์žˆ๋Š” ๋ถ€๋ถ„์— ๋Œ€ํ•ด ๋ง์”€ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”? ํƒ€๋ž‘ ์•„๋ฏผ

์šฐ๋ฆฌ๊ฐ€ ์ƒˆ๋กœ์šด ์ œํ’ˆ์„ ์ถœ์‹œํ•˜๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ์—ฌ์ „ํžˆ ๊ธ์ •์ ์œผ๋กœ ์ƒ๊ฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
We saw softness in January, some of it related to less social conversations. As I mentioned, it's still early. Part of what we're doing about it is we always have marketing activations against our new items. And so you're going to see those marketing activations hit. The other thing that helps with newness is when we're able to get them on the spring resets. The spring resets will not be complete till end of February, but that always helps our new items as well. And then I'd say between channels for us going back to Q3, we saw strength across pretty much most of our channels. We were a little worried about Ulta given they had the lip oils exclusively during that period. 1์›”์—๋Š” ์•ฝ๊ฐ„์˜ ๋ถ€์ง„์ด ์žˆ์—ˆ๋Š”๋ฐ, ์ด๋Š” ์‚ฌํšŒ์  ๋Œ€ํ™”๊ฐ€ ์ค„์–ด๋“  ๊ฒƒ๊ณผ ๊ด€๋ จ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๋ง์”€๋“œ๋ ธ๋“ฏ์ด ์•„์ง ์ดˆ๊ธฐ ๋‹จ๊ณ„์ž…๋‹ˆ๋‹ค. ์ด์— ๋Œ€์‘ํ•˜๊ธฐ ์œ„ํ•ด ์šฐ๋ฆฌ๋Š” ํ•ญ์ƒ ์ƒˆ ์ œํ’ˆ์— ๋Œ€ํ•œ ๋งˆ์ผ€ํŒ… ํ™œ๋™์„ ํŽผ์น˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณง ๊ทธ ๋งˆ์ผ€ํŒ… ํ™œ๋™์ด ์‹œ์ž‘๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ƒˆ๋กœ์šด ์ œํ’ˆ์ด ๋ด„ ์‹œ์ฆŒ ๋ฆฌ์…‹์— ํฌํ•จ๋  ๋•Œ๋„ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ๋ด„ ์‹œ์ฆŒ ๋ฆฌ์…‹์€ 2์›” ๋ง๊นŒ์ง€ ์™„๋ฃŒ๋˜์ง€ ์•Š๊ฒ ์ง€๋งŒ, ์ด ์—ญ์‹œ ์ƒˆ ์ œํ’ˆ์— ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  3๋ถ„๊ธฐ๋กœ ๋Œ์•„๊ฐ€์„œ ๋ณด๋ฉด, ์šฐ๋ฆฌ ์ฑ„๋„ ๋Œ€๋ถ€๋ถ„์—์„œ ๊ฐ•์„ธ๋ฅผ ๋ณด์˜€์Šต๋‹ˆ๋‹ค. ๋‹น์‹œ Ulta๊ฐ€ ๊ทธ ๊ธฐ๊ฐ„ ๋™์•ˆ ๋ฆฝ ์˜ค์ผ์„ ๋…์ ์ ์œผ๋กœ ์ทจ๊ธ‰ํ•˜๊ณ  ์žˆ์–ด์„œ ์กฐ๊ธˆ ๊ฑฑ์ •ํ–ˆ์—ˆ์Šต๋‹ˆ๋‹ค.
And I actually was pleased with how we were able to comp that massive amount of lip oil in Ulta in that month. As we get into January, as I look across the retailers and our digital business in January, we continue to see Amazon do extremely well. Walmart is off to a pretty good start in terms of their comps. We have a little bit of softness in Ulta and Target as we take a look. But again, that's before we often see that before resets, particularly at Target where we shut off a number of items as we get ready for space expansion that we see. So no warning signs as I look across retailers, more from a macro is what we're pinning that guidance on. Andrea Teixeira

Thank you, Tarang.
์‹ค์ œ๋กœ ์šธํƒ€์—์„œ ๊ทธ ๋‹ฌ์— ๋Œ€๋Ÿ‰์˜ ๋ฆฝ ์˜ค์ผ์„ ์–ผ๋งˆ๋‚˜ ์ž˜ ์†Œํ™”ํ•ด๋ƒˆ๋Š”์ง€์— ๋Œ€ํ•ด ๋งŒ์กฑ์Šค๋Ÿฌ์› ์Šต๋‹ˆ๋‹ค. 1์›”์— ์ ‘์–ด๋“ค๋ฉด์„œ, ์†Œ๋งค์—…์ฒด๋“ค๊ณผ 1์›”์˜ ๋””์ง€ํ„ธ ๋น„์ฆˆ๋‹ˆ์Šค ์ „๋ฐ˜์„ ์‚ดํŽด๋ณด๋ฉด, ์•„๋งˆ์กด์ด ๋งค์šฐ ์ž˜ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์„ ๊ณ„์†ํ•ด์„œ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์›”๋งˆํŠธ๋Š” ๊ทธ๋“ค์˜ ๋งค์ถœ ๋Œ€๋น„ ์„ฑ์žฅ๋ฅ ์—์„œ ๊ฝค ์ข‹์€ ์ถœ๋ฐœ์„ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šธํƒ€์™€ ํƒ€๊ฒŸ์—์„œ๋Š” ์•ฝ๊ฐ„์˜ ๋ถ€์ง„ํ•จ์„ ๋ณด๊ณ  ์žˆ์ง€๋งŒ, ์ด๋Š” ์ข…์ข… ๋ฆฌ์…‹ ์ „์— ๋ณด๊ฒŒ ๋˜๋Š” ๊ฒƒ์ด๋ฉฐ, ํŠนํžˆ ํƒ€๊ฒŸ์—์„œ๋Š” ๊ณต๊ฐ„ ํ™•์žฅ์„ ์ค€๋น„ํ•˜๋ฉด์„œ ์—ฌ๋Ÿฌ ํ’ˆ๋ชฉ์„ ์ค‘๋‹จํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์†Œ๋งค์—…์ฒด๋“ค์„ ์‚ดํŽด๋ณผ ๋•Œ ๊ฒฝ๊ณ  ์‹ ํ˜ธ๋Š” ๋ณด์ด์ง€ ์•Š์œผ๋ฉฐ, ์ œ์‹œ๋œ ์ง€์นจ์€ ๋” ๋งŽ์€ ๊ฑฐ์‹œ๊ฒฝ์ œ์  ์š”์ธ์— ๊ธฐ๋ฐ˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค, ํƒ€๋ž‘.
Iโ€™ll pass it on. Operator

Thank you. And our next question comes from Dara Mohsenian with Morgan Stanley. Please go ahead. Dara Mohsenian

Hey, good afternoon, guys. Tarang Amin

Good afternoon. Dara Mohsenian

So Tarang, the detail you gave us around the drivers of the January softness was helpful. Could you just spend a little more time on maybe how you plan to adjust your strategies here, tweak your efforts in light of the new environment you just mentioned with some of the innovation, the marketing activations, et cetera and the plans there. But maybe a bit more detail on tweaks across the portfolio.
์ „๋‹ฌํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ์•ˆ๋‚ด์›

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์Œ ์งˆ๋ฌธ์€ ๋ชจ๊ฑด ์Šคํƒ ๋ฆฌ์˜ ๋‹ค๋ผ ๋ชจ์„ผ์ด์•ˆ์ด ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ์งˆ๋ฌธํ•ด ์ฃผ์„ธ์š”. ๋‹ค๋ผ ๋ชจ์„ผ์ด์•ˆ

์•ˆ๋…•ํ•˜์„ธ์š”, ์—ฌ๋Ÿฌ๋ถ„. ํƒ€๋ž‘ ์•„๋ฏผ

์•ˆ๋…•ํ•˜์„ธ์š”. ๋‹ค๋ผ ๋ชจ์„ผ์ด์•ˆ

ํƒ€๋ž‘, 1์›”์˜ ๋ถ€์ง„ํ•œ ์„ฑ๊ณผ์˜ ์›์ธ์— ๋Œ€ํ•ด ์„ค๋ช…ํ•ด์ฃผ์‹  ๊ฒƒ์ด ๋„์›€์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์ƒˆ๋กœ ์–ธ๊ธ‰ํ•˜์‹  ํ™˜๊ฒฝ์— ๋งž์ถฐ ์ „๋žต์„ ์กฐ์ •ํ•˜๊ฑฐ๋‚˜ ๋…ธ๋ ฅ์„ ๋‹ค๋“ฌ๋Š” ๋ฐฉ์•ˆ์— ์กฐ๊ธˆ ๋” ์‹œ๊ฐ„์„ ํ• ์• ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ์„๊นŒ์š”? ํ˜์‹ ์ด๋‚˜ ๋งˆ์ผ€ํŒ… ํ™œ๋™ ๋“ฑ์„ ํฌํ•จํ•˜์—ฌ ๊ณ„ํš์— ๋Œ€ํ•ด์„œ๋„ ์ข€ ๋” ์ž์„ธํžˆ ์„ค๋ช…ํ•ด ์ฃผ์‹œ๊ณ , ํฌํŠธํด๋ฆฌ์˜ค ์ „๋ฐ˜์— ๊ฑธ์นœ ์„ธ๋ถ€ ์กฐ์ •์— ๋Œ€ํ•ด์„œ๋„ ๋ง์”€ํ•ด ์ฃผ์„ธ์š”.
And also from a marketing perspective, just as you think about the level of spend necessary for the business and how you manage that in a softer industry environment, that'd be helpful. Thanks. Tarang Amin

Yes. So I'll start with for this quarter, as I mentioned, the key to our innovation is really the marketing activations we do against that. We feel social conversation will normalize as we go forward in the in the quarter. Now that the wildfire is over, some of the TikTok kind of uncertainty has gone back and forth.
๋งˆ์ผ€ํŒ… ๊ด€์ ์—์„œ๋„, ์—…๊ณ„ ํ™˜๊ฒฝ์ด ๋‹ค์†Œ ์•ฝํ•ด์ง„ ์ƒํ™ฉ์—์„œ ํ•„์š”ํ•œ ์ง€์ถœ ์ˆ˜์ค€๊ณผ ๊ทธ ๊ด€๋ฆฌ ๋ฐฉ๋ฒ•์„ ์ƒ๊ฐํ•ด ๋ณผ ๋•Œ, ์ด ๋ถ€๋ถ„์— ๋Œ€ํ•œ ์„ค๋ช…์ด ๋„์›€์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ํƒ€๋ž‘ ์•„๋ฏผ

๋„ค, ์ด๋ฒˆ ๋ถ„๊ธฐ์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์ œ๊ฐ€ ์–ธ๊ธ‰ํ–ˆ๋“ฏ์ด, ์šฐ๋ฆฌ์˜ ํ˜์‹ ์˜ ํ•ต์‹ฌ์€ ์‹ค์ œ๋กœ ๊ทธ์— ๋Œ€ํ•ด ์ง„ํ–‰ํ•˜๋Š” ๋งˆ์ผ€ํŒ… ํ™œ๋™์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋ถ„๊ธฐ๊ฐ€ ์ง„ํ–‰๋จ์— ๋”ฐ๋ผ ์‚ฌํšŒ์  ๋Œ€ํ™”๊ฐ€ ์ •์ƒํ™”๋  ๊ฒƒ์œผ๋กœ ๋А๋‚๋‹ˆ๋‹ค. ์ด์ œ ์‚ฐ๋ถˆ์ด ๋๋‚ฌ๊ณ , ํ‹ฑํ†ก๊ณผ ๊ด€๋ จ๋œ ๋ถˆํ™•์‹ค์„ฑ์ด ์™”๋‹ค ๊ฐ”๋‹ค ํ–ˆ๋˜ ์ƒํ™ฉ๋„ ์–ด๋А ์ •๋„ ์ง„์ •๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
So we definitely are starting to see a little bit of a pickup in the social conversations, which will also help with our newness, the activations and then the sets, the resets. We have really good resets coming across customers as we've seen those plans and what's going to roll out that will help along those lines. In terms of a marketing strategy standpoint, I would say there's not a big shift last quarter or a quarter before we talked about better balancing support behind our new items as well as our core franchises. And that spot that we shared on our webcast, the eyes, lips, face, fandom, we saw it have an immediate impact on our Power Grip business. ์šฐ๋ฆฌ๋Š” ์ตœ๊ทผ ์‚ฌํšŒ์  ๋Œ€ํ™”์—์„œ ์กฐ๊ธˆ์”ฉ ํ™œ๊ธฐ๋ฅผ ๋ ๋Š” ๋ชจ์Šต์„ ๋ณด๊ธฐ ์‹œ์ž‘ํ–ˆ๋Š”๋ฐ, ์ด๊ฒƒ์ด ์šฐ๋ฆฌ์˜ ์‹ ์ œํ’ˆ๊ณผ ํ™œ์„ฑํ™”, ๊ทธ๋ฆฌ๊ณ  ์ƒˆ๋กœ์šด ์„ธํŠธ์™€ ์žฌ๋ฐฐ์น˜์—๋„ ๋„์›€์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ณ ๊ฐ๋“ค์—๊ฒŒ ์ œ๊ณต๋  ๊ณ„ํš์„ ๋ณด๊ณ , ์ด๋Ÿฌํ•œ ๊ณ„ํš๋“ค์ด ์–ด๋–ป๊ฒŒ ์ „๊ฐœ๋ ์ง€๋ฅผ ์•Œ๊ฒŒ ๋˜๋ฉด์„œ, ๋งค์šฐ ์ข‹์€ ์žฌ๋ฐฐ์น˜๋ฅผ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋งˆ์ผ€ํŒ… ์ „๋žต์˜ ๊ด€์ ์—์„œ ๋ณด๋ฉด, ์ง€๋‚œ ๋ถ„๊ธฐ๋‚˜ ๊ทธ ์ด์ „ ๋ถ„๊ธฐ์— ์šฐ๋ฆฌ๋Š” ์‹ ์ œํ’ˆ๊ณผ ํ•ต์‹ฌ ํ”„๋žœ์ฐจ์ด์ฆˆ ๋’ค์— ๋” ๊ท ํ˜•์žˆ๋Š” ์ง€์›์„ ์ œ๊ณตํ•˜๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ–ˆ์—ˆ๋Š”๋ฐ, ํฐ ๋ณ€ํ™”๋Š” ์—†์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๊ฐ€ ์›น์บ์ŠคํŠธ์—์„œ ๊ณต์œ ํ–ˆ๋˜ ์ŠคํŒŸ, ์ฆ‰ ๋ˆˆ, ์ž…์ˆ , ์–ผ๊ตด, ํŒฌ๋ค์— ๊ด€ํ•œ ๋‚ด์šฉ์€ ์šฐ๋ฆฌ์˜ ํŒŒ์›Œ ๊ทธ๋ฆฝ ์‚ฌ์—…์— ์ฆ‰๊ฐ์ ์ธ ์˜ํ–ฅ์„ ๋ฏธ์ณค์Šต๋‹ˆ๋‹ค.
We ran it in Thanksgiving throughout the playoffs. And so we're going to keep that balance between I'd call it our core franchises and our new items. One of the other things I like about a lot of our new items this season is they are on our core franchises. So if I look at Power Grip Mat that builds on our Power Grip franchise, Power Grip Original was the number one SKU across Mass and prestige. Halo Glow Powder builds on our Halo Glow franchise. We didn't show the spot with Meghan Trainor, but we've got good creative on each of those core new items, which also we believe will benefit the core franchise. ์šฐ๋ฆฌ๋Š” ์ถ”์ˆ˜๊ฐ์‚ฌ์ ˆ๋ถ€ํ„ฐ ํ”Œ๋ ˆ์ด์˜คํ”„ ๊ธฐ๊ฐ„ ๋™์•ˆ ๊ทธ๊ฒƒ์„ ์‹คํ–‰ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ํ•ต์‹ฌ ํ”„๋žœ์ฐจ์ด์ฆˆ์™€ ์ƒˆ๋กœ์šด ์•„์ดํ…œ ์‚ฌ์ด์˜ ๊ท ํ˜•์„ ์œ ์ง€ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋ฒˆ ์‹œ์ฆŒ ์šฐ๋ฆฌ์˜ ์ƒˆ๋กœ์šด ์•„์ดํ…œ๋“ค์— ๋Œ€ํ•ด ๋งˆ์Œ์— ๋“œ๋Š” ๋˜ ๋‹ค๋ฅธ ์ ์€ ๊ทธ๊ฒƒ๋“ค์ด ์šฐ๋ฆฌ์˜ ํ•ต์‹ฌ ํ”„๋žœ์ฐจ์ด์ฆˆ์— ์†ํ•ด ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ํŒŒ์›Œ ๊ทธ๋ฆฝ ๋งคํŠธ๋Š” ์šฐ๋ฆฌ์˜ ํŒŒ์›Œ ๊ทธ๋ฆฝ ํ”„๋žœ์ฐจ์ด์ฆˆ๋ฅผ ํ™•์žฅํ•œ ๊ฒƒ์œผ๋กœ, ํŒŒ์›Œ ๊ทธ๋ฆฝ ์˜ค๋ฆฌ์ง€๋„์€ ๋Œ€ํ˜• ๋งค์žฅ๊ณผ ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ๋งค์žฅ์—์„œ ๊ฐ€์žฅ ์ธ๊ธฐ ์žˆ๋Š” SKU์˜€์Šต๋‹ˆ๋‹ค. ํ• ๋กœ ๊ธ€๋กœ์šฐ ํŒŒ์šฐ๋”๋Š” ์šฐ๋ฆฌ์˜ ํ• ๋กœ ๊ธ€๋กœ์šฐ ํ”„๋žœ์ฐจ์ด์ฆˆ๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ํ•ฉ๋‹ˆ๋‹ค. ๋ฉ”๊ฐ„ ํŠธ๋ ˆ์ด๋„ˆ์™€ ๊ด€๋ จ๋œ ๊ด‘๊ณ ๋Š” ๋ณด์—ฌ์ฃผ์ง€ ์•Š์•˜์ง€๋งŒ, ์ด๋Ÿฌํ•œ ํ•ต์‹ฌ ์ƒˆ ์•„์ดํ…œ๋“ค์— ๋Œ€ํ•ด ์ข‹์€ ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ๋ฅผ ๊ฐ–์ถ”๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๊ฒƒ์ด ํ•ต์‹ฌ ํ”„๋žœ์ฐจ์ด์ฆˆ์—๋„ ๋„์›€์ด ๋  ๊ฒƒ์ด๋ผ๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค.
You know, we debated whether we spend more money, but what we decided is in the face of kind of the consumer macro where consumers are a little bit more cautious, we didn't think it made sense necessarily to invest more money behind that. We feel good about the ROIs with currently achieving. And so we'll continue to disrupt. I mean, I think you'll see, some news tomorrow, other things that we're doing to continue to get attention on e.l.f. Dara Mohsenian

Great. Thanks, guys. Operator

Thank you. And our next question today comes from Ashley Helgens with Jefferies. Please go ahead. Ashley Helgans

Hi. Thanks for taking your question.
๋‹น์‹ ์€ ์•Œ๋‹ค์‹œํ”ผ, ์šฐ๋ฆฌ๋Š” ๋” ๋งŽ์€ ๋ˆ์„ ์“ธ์ง€์— ๋Œ€ํ•ด ํ† ๋ก ํ–ˆ์–ด์š”. ํ•˜์ง€๋งŒ ๊ฒฐ์ •ํ•œ ๊ฒƒ์€ ์†Œ๋น„์ž ๊ฒฝ์ œ ํ™˜๊ฒฝ์—์„œ ์†Œ๋น„์ž๋“ค์ด ์กฐ๊ธˆ ๋” ์กฐ์‹ฌ์Šค๋Ÿฌ์›Œ์ง„ ์ƒํ™ฉ์—์„œ ๊ตณ์ด ๋” ๋งŽ์€ ๋ˆ์„ ํˆฌ์žํ•˜๋Š” ๊ฒƒ์ด ํ•„์š”ํ•˜์ง€ ์•Š๋‹ค๊ณ  ์ƒ๊ฐํ–ˆ์–ด์š”. ํ˜„์žฌ ๋‹ฌ์„ฑํ•˜๊ณ  ์žˆ๋Š” ํˆฌ์ž์ˆ˜์ต๋ฅ (ROI)์— ๋งŒ์กฑํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ๊ณ„์†ํ•ด์„œ ํ˜์‹ ์„ ์ถ”๊ตฌํ•  ๊ฑฐ์˜ˆ์š”. ๋‚ด ๋ง์€, ๋‚ด์ผ ๋ช‡ ๊ฐ€์ง€ ์†Œ์‹์„ ๋ณด๊ฒŒ ๋  ๊ฑฐ๊ณ , e.l.f.์— ๊ณ„์†ํ•ด์„œ ๊ด€์‹ฌ์„ ๋Œ๊ธฐ ์œ„ํ•ด ์šฐ๋ฆฌ๊ฐ€ ํ•˜๊ณ  ์žˆ๋Š” ๋‹ค๋ฅธ ์ผ๋“ค์„ ๋ณผ ์ˆ˜ ์žˆ์„ ๊ฑฐ๋ผ๋Š” ๊ฑฐ์ฃ . ๋‹ค๋ผ ๋ชจ์„ธ๋‹ˆ์•ˆ

์ข‹์Šต๋‹ˆ๋‹ค. ์—ฌ๋Ÿฌ๋ถ„, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์šด์˜์ž

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์˜ค๋Š˜์˜ ๋‹ค์Œ ์งˆ๋ฌธ์€ ์ œํผ๋ฆฌ์ฆˆ์˜ ์• ์А๋ฆฌ ํ—ฌ๊ฒ์Šค๋กœ๋ถ€ํ„ฐ ์˜ต๋‹ˆ๋‹ค. ์งˆ๋ฌธํ•ด ์ฃผ์„ธ์š”. ์• ์А๋ฆฌ ํ—ฌ๊ฒ์Šค

์•ˆ๋…•ํ•˜์„ธ์š”. ์งˆ๋ฌธ ๋ฐ›์•„์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
So, Tarang, you gave some good color on the slowdown in January in mass beauty. But if we look back at kind of the mass cosmetics industry over the last six months, I mean, it's definitely slowed. You guys have been outperforming, but maybe any more color on just what's going on with that mass cosmetics consumer. If we look back a little farther. Thanks. Tarang Amin

Hi. So if I look back on the mass cosmetics industry over the last six months, I'd say there's two primary factors that I would say result in a weaker category. One, there was a lot of consumer uncertainty. We saw that across a number of consumer categories.
ํƒ€๋ž‘, 1์›” ๋Œ€์ค‘ ๋ทฐํ‹ฐ ์‹œ์žฅ์˜ ๋‘”ํ™”์— ๋Œ€ํ•ด ์ข‹์€ ์„ค๋ช…์„ ํ•ด์ฃผ์…จ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ์ง€๋‚œ 6๊ฐœ์›” ๋™์•ˆ ๋Œ€์ค‘ ํ™”์žฅํ’ˆ ์‚ฐ์—…์„ ๋Œ์•„๋ณด๋ฉด, ํ™•์‹คํžˆ ์„ฑ์žฅ์ด ๋‘”ํ™”๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์—ฌ๋Ÿฌ๋ถ„์€ ์—ฌ์ „ํžˆ ์‹œ์žฅ์„ ์•ž์„œ๊ฐ€๊ณ  ์žˆ์ง€๋งŒ, ๋Œ€์ค‘ ํ™”์žฅํ’ˆ ์†Œ๋น„์ž๋“ค ์‚ฌ์ด์—์„œ ๋ฌด์Šจ ์ผ์ด ์ผ์–ด๋‚˜๊ณ  ์žˆ๋Š”์ง€ ์ข€ ๋” ์ž์„ธํžˆ ์„ค๋ช…ํ•ด์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”? ์กฐ๊ธˆ ๋” ์‹œ๊ฐ„์„ ๊ฑฐ์Šฌ๋Ÿฌ ์˜ฌ๋ผ๊ฐ€์„œ ์‚ดํŽด๋ณธ๋‹ค๋ฉด ๊ฐ์‚ฌํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ํƒ€๋ž‘ ์•„๋ฏผ

์•ˆ๋…•ํ•˜์„ธ์š”. ์ง€๋‚œ 6๊ฐœ์›” ๋™์•ˆ ๋Œ€์ค‘ ํ™”์žฅํ’ˆ ์‚ฐ์—…์„ ๋Œ์•„๋ณด๋ฉด, ์•ฝํ•ด์ง„ ์นดํ…Œ๊ณ ๋ฆฌ์˜ ๊ฒฐ๊ณผ๋กœ ๋‘ ๊ฐ€์ง€ ์ฃผ์š” ์š”์ธ์„ ๊ผฝ์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ฒซ์งธ, ์†Œ๋น„์ž๋“ค ์‚ฌ์ด์— ๋งŽ์€ ๋ถˆํ™•์‹ค์„ฑ์ด ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์—ฌ๋Ÿฌ ์†Œ๋น„์ž ์นดํ…Œ๊ณ ๋ฆฌ์—์„œ ๊ด€์ฐฐ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
Whether it was the uncertainty leading up to the elections, a little bit of the post, I think there's still worries out there in terms of what's going to happen with inflation, what's the state of the economy. So that definitely did weigh on the mass category. I would say the second thing is, sometimes we felt like we're the only ones going in the right direction in terms of the level of our marketing spend, level of engagement, our innovation. And so we definitely look for more of that to see kind of a rebound in the category. The last thing I would say, if you go back, actually quite a long period, there have been cycles where the mass category has been soft. ์„ ๊ฑฐ๋ฅผ ์•ž๋‘๊ณ  ์žˆ๋˜ ๋ถˆํ™•์‹ค์„ฑ์ด๋“ , ์„ ๊ฑฐ ์ดํ›„์˜ ์˜ํ–ฅ์ด๋“ , ์ธํ”Œ๋ ˆ์ด์…˜์˜ ํ–ฅ๋ฐฉ์ด๋‚˜ ๊ฒฝ์ œ ์ƒํƒœ์— ๋Œ€ํ•œ ์šฐ๋ ค๊ฐ€ ์—ฌ์ „ํžˆ ์กด์žฌํ•˜๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์š”์ธ๋“ค์ด ๋Œ€์ค‘ ์นดํ…Œ๊ณ ๋ฆฌ์— ๋ถ„๋ช…ํžˆ ๋ถ€๋‹ด์„ ์ฃผ์—ˆ์Šต๋‹ˆ๋‹ค. ๋‘ ๋ฒˆ์งธ๋กœ, ๋งˆ์ผ€ํŒ… ์ง€์ถœ, ์ฐธ์—ฌ๋„, ํ˜์‹  ์ˆ˜์ค€ ๋“ฑ์—์„œ ์šฐ๋ฆฌ๋งŒ์ด ์˜ฌ๋ฐ”๋ฅธ ๋ฐฉํ–ฅ์œผ๋กœ ๋‚˜์•„๊ฐ€๊ณ  ์žˆ๋Š” ๊ฒƒ์ฒ˜๋Ÿผ ๋А๊ปด์ง€๋Š” ๊ฒฝ์šฐ๊ฐ€ ์ข…์ข… ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ด๋Ÿฌํ•œ ๋ถ€๋ถ„์—์„œ ๋” ๋งŽ์€ ์ง„์ „์„ ๋ณด์•„์•ผ ๋Œ€์ค‘ ์นดํ…Œ๊ณ ๋ฆฌ์˜ ๋ฐ˜๋“ฑ์„ ๊ธฐ๋Œ€ํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์‚ฌ์‹ค ๊ฝค ์˜ค๋žœ ๊ธฐ๊ฐ„ ๋™์•ˆ ๋Œ€์ค‘ ์นดํ…Œ๊ณ ๋ฆฌ๊ฐ€ ์•ฝ์„ธ๋ฅผ ๋ณด์ธ ์ฃผ๊ธฐ๊ฐ€ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
Each one of those cycles, we've seen it come back at a pretty strong level. I'll go all the way back to, back in 2016 through 2017. We saw a very strong category soft period in 2018, obviously the pandemic was really soft come back, really strong. So I still remain bullish on the category longer term. But I do think there is this macro on the consumer right now that is weighing on the category. And again, our approach to the last question from Dara, I should have said there are no huge shifts in our approach and there's a reason we've delivered 24 consecutive quarters of net sales growth, averaging over 20%. Our strategy is working. ์ด๋Ÿฌํ•œ ๊ฒฝ์ œ ์ฃผ๊ธฐ๋งˆ๋‹ค ์šฐ๋ฆฌ๋Š” ๊ทธ๊ฒƒ์ด ์ƒ๋‹นํžˆ ๊ฐ•๋ ฅํ•œ ์ˆ˜์ค€์œผ๋กœ ํšŒ๋ณต๋˜๋Š” ๊ฒƒ์„ ๋ชฉ๊ฒฉํ–ˆ์Šต๋‹ˆ๋‹ค. 2016๋…„๋ถ€ํ„ฐ 2017๋…„๊นŒ์ง€ ๊ฑฐ์Šฌ๋Ÿฌ ์˜ฌ๋ผ๊ฐ€ ๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค. 2018๋…„์—๋Š” ๋งค์šฐ ๊ฐ•๋ ฅํ•œ ์นดํ…Œ๊ณ ๋ฆฌ์˜ ์•ฝ์„ธ ๊ธฐ๊ฐ„์„ ๋ณด์•˜๊ณ , ๋ถ„๋ช…ํžˆ ํŒฌ๋ฐ๋ฏน ์ดํ›„์˜ ํšŒ๋ณต๋„ ๋งค์šฐ ๊ฐ•๋ ฅํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ €๋Š” ์—ฌ์ „ํžˆ ์žฅ๊ธฐ์ ์œผ๋กœ ์ด ์นดํ…Œ๊ณ ๋ฆฌ์— ๋Œ€ํ•ด ๋‚™๊ด€์ ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ํ˜„์žฌ ์†Œ๋น„์ž์—๊ฒŒ ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” ๊ฑฐ์‹œ์  ์š”์ธ์ด ์ด ์นดํ…Œ๊ณ ๋ฆฌ์— ๋ถ€๋‹ด์„ ์ฃผ๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋‹ค์‹œ, Dara์˜ ๋งˆ์ง€๋ง‰ ์งˆ๋ฌธ์— ๋Œ€ํ•œ ์ ‘๊ทผ ๋ฐฉ์‹์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์ €ํฌ ์ ‘๊ทผ ๋ฐฉ์‹์— ํฐ ๋ณ€ํ™”๊ฐ€ ์—†๋‹ค๋Š” ๊ฒƒ์„ ๋ง์”€๋“œ๋ ธ์–ด์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทธ ์ด์œ ๋Š” ์ €ํฌ๊ฐ€ ์—ฐ์†์ ์œผ๋กœ 24๋ถ„๊ธฐ ๋™์•ˆ ํ‰๊ท  20% ์ด์ƒ์˜ ์ˆœ๋งค์ถœ ์„ฑ์žฅ์„ ๋‹ฌ์„ฑํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ €ํฌ ์ „๋žต์€ ํšจ๊ณผ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
The tweaks we're making are really in response to what we're seeing in the marketplace. That balance between core franchises and our new items, really making sure that we're activating those properly and having the right visual merchandising on shelf to bring them to life. We feel confident with that approach, even in a challenged category. Ashley Helgans

Okay, thanks so much. Operator

Thank you. And our next question today comes from Olivia Tong with Raymond James. Please go ahead. Olivia Tong

Great, thanks. Good afternoon. I want to talk a little bit more about Q4, recognizing, of course, some of the distractions you talked about in the last several weeks.
์šฐ๋ฆฌ๊ฐ€ ์‹œ์žฅ์—์„œ ๋ณด๊ณ  ์žˆ๋Š” ๊ฒƒ์— ๋Œ€์‘ํ•˜์—ฌ ์กฐ์ •ํ•˜๊ณ  ์žˆ๋Š” ๋ถ€๋ถ„๋“ค์€ ์ •๋ง ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. ํ•ต์‹ฌ ํ”„๋žœ์ฐจ์ด์ฆˆ์™€ ์ƒˆ๋กœ์šด ์•„์ดํ…œ๋“ค ์‚ฌ์ด์˜ ๊ท ํ˜•์„ ์ž˜ ๋งž์ถ”๋ฉด์„œ, ์ด๋“ค์„ ์ ์ ˆํžˆ ํ™œ์„ฑํ™”ํ•˜๊ณ  ์ œํ’ˆ์ด ์ง„์—ด๋Œ€์—์„œ ์ œ๋Œ€๋กœ ๋‹๋ณด์ผ ์ˆ˜ ์žˆ๋„๋ก ์˜ฌ๋ฐ”๋ฅธ ์‹œ๊ฐ์  ์ƒํ’ˆ์ง„์—ด์„ ํ•˜๋Š” ๊ฒƒ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด๋Ÿฌํ•œ ์ ‘๊ทผ ๋ฐฉ์‹์— ์ž์‹ ๊ฐ์„ ๊ฐ€์ง€๊ณ  ์žˆ์œผ๋ฉฐ, ๋„์ „์ ์ธ ์นดํ…Œ๊ณ ๋ฆฌ์—์„œ๋„ ๋งˆ์ฐฌ๊ฐ€์ง€์ž…๋‹ˆ๋‹ค. ์• ์А๋ฆฌ ํ—ฌ๊ฐ„์Šค

๋„ค, ์ •๋ง ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์šด์˜์ž

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์˜ค๋Š˜์˜ ๋‹ค์Œ ์งˆ๋ฌธ์€ ๋ ˆ์ด๋ชฌ๋“œ ์ œ์ž„์Šค์˜ ์˜ฌ๋ฆฌ๋น„์•„ ํ†ต์œผ๋กœ๋ถ€ํ„ฐ ์˜ต๋‹ˆ๋‹ค. ์งˆ๋ฌธํ•ด ์ฃผ์„ธ์š”. ์˜ฌ๋ฆฌ๋น„์•„ ํ†ต

์ข‹์Šต๋‹ˆ๋‹ค, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์•ˆ๋…•ํ•˜์„ธ์š”. 4๋ถ„๊ธฐ์— ๋Œ€ํ•ด ์ข€ ๋” ์ด์•ผ๊ธฐํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์ง€๋‚œ ๋ช‡ ์ฃผ ๋™์•ˆ ์–ธ๊ธ‰ํ•œ ๋ช‡ ๊ฐ€์ง€ ๋ฐฉํ•ด ์š”์†Œ๋“ค์„ ์ธ์ง€ํ•˜๋ฉด์„œ์š”.
But you've typically outperformed what scanner shows, whether because of Ecommerce or international. So why isn't that the case this quarter? And, what's your view on that? And then of course, realizing you're not immune when categories slow down. But can you talk about your ability to capitalize on consumer trade down, perhaps some greater focus on the value messaging? Thank you. Mandy Fields

All right. Hi, Olivia. Thank you so much for the question. So Q4 overall we feel great about because we are looking at our second half overall 14% to 16% growth is what we're looking at for the second half. And again, some of those pipeline shipments pulled up into Q3.
๋‹น์‹ ์€ ์ผ๋ฐ˜์ ์œผ๋กœ ์ „์ž์ƒ๊ฑฐ๋ž˜๋‚˜ ๊ตญ์ œ ์‚ฌ์—… ๋•๋ถ„์— ์Šค์บ๋„ˆ๊ฐ€ ๋ณด์—ฌ์ฃผ๋Š” ๊ฒƒ๋ณด๋‹ค ๋” ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๋‚ด์™”์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์™œ ์ด๋ฒˆ ๋ถ„๊ธฐ์—๋Š” ๊ทธ๋ ‡์ง€ ์•Š๋‚˜์š”? ๊ทธ์— ๋Œ€ํ•œ ๋‹น์‹ ์˜ ๊ฒฌํ•ด๋Š” ๋ฌด์—‡์ธ๊ฐ€์š”? ๊ทธ๋ฆฌ๊ณ  ๋ฌผ๋ก , ์นดํ…Œ๊ณ ๋ฆฌ๊ฐ€ ๋‘”ํ™”๋  ๋•Œ ๋‹น์‹ ๋„ ์˜ํ–ฅ์„ ๋ฐ›์ง€ ์•Š๋Š” ๊ฒƒ์€ ์•„๋‹ˆ๋ผ๋Š” ๊ฑธ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์†Œ๋น„์ž์˜ ํ•˜ํ–ฅ ์†Œ๋น„ ์ „ํ™˜์„ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์— ๋Œ€ํ•ด ์–˜๊ธฐํ•ด์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”? ์•„๋งˆ๋„ ๊ฐ€์น˜ ๋ฉ”์‹œ์ง•์— ์ข€ ๋” ์ง‘์ค‘ํ•˜๋Š” ๊ฒƒ์ด ๋„์›€์ด ๋ ๊นŒ์š”? ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋งจ๋”” ํ•„์ฆˆ

์•ˆ๋…•ํ•˜์„ธ์š”, ์˜ฌ๋ฆฌ๋น„์•„. ์งˆ๋ฌธํ•ด์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. 4๋ถ„๊ธฐ ์ „๋ฐ˜์— ๋Œ€ํ•ด์„œ๋Š” ์ •๋ง ๊ธ์ •์ ์œผ๋กœ ์ƒ๊ฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ์šฐ๋ฆฌ๋Š” ํ•˜๋ฐ˜๊ธฐ ์ „์ฒด์ ์œผ๋กœ 14%์—์„œ 16%์˜ ์„ฑ์žฅ์„ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋˜ํ•œ, ์ผ๋ถ€ ํŒŒ์ดํ”„๋ผ์ธ ์ถœํ•˜๊ฐ€ 3๋ถ„๊ธฐ๋กœ ์•ž๋‹น๊ฒจ์กŒ์Šต๋‹ˆ๋‹ค.
So I think you got to look at the second half overall. And when you talk about outperformance of scanner trends, we do still have business on digital and internationally that is stronger outside of those U.S. Scanner trends that you're seeing. And so this is why we're looking at our second half overall at the 14% to 16%. And we're feeling pretty good about that. Tarang Amin

And just to add to that, I mentioned earlier, we're just taking a more cautionary stance given the consumer macro and the softer start to January. I think our approach has always been a great deal of transparency with our investors where we don't get ahead of ourselves.
๊ทธ๋ž˜์„œ ์ €๋Š” ์šฐ๋ฆฌ๊ฐ€ ์ „๋ฐ˜์ ์œผ๋กœ ํ•˜๋ฐ˜๊ธฐ๋ฅผ ๋ด์•ผ ํ•œ๋‹ค๊ณ  ์ƒ๊ฐํ•ด์š”. ์Šค์บ๋„ˆ ๋™ํ–ฅ์˜ ์ดˆ๊ณผ ์„ฑ๊ณผ์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•  ๋•Œ, ๋ฏธ๊ตญ ๋‚ด ์Šค์บ๋„ˆ ๋™ํ–ฅ ์™ธ์— ๋””์ง€ํ„ธ๊ณผ ๊ตญ์ œ์ ์œผ๋กœ ๋” ๊ฐ•ํ•œ ์‚ฌ์—…์„ ์—ฌ์ „ํžˆ ํ•˜๊ณ  ์žˆ๋‹ค๋Š” ์ ์„ ๊ฐ•์กฐํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ์ „๋ฐ˜์ ์œผ๋กœ ํ•˜๋ฐ˜๊ธฐ์— 14%์—์„œ 16%๋ฅผ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด์— ๋Œ€ํ•ด ๊ฝค ๊ธ์ •์ ์œผ๋กœ ์ƒ๊ฐํ•˜๊ณ  ์žˆ์–ด์š”. - ํƒ€๋ž‘ ์•„๋ฏผ

๊ทธ๋ฆฌ๊ณ  ์ด์— ๋ง๋ถ™์—ฌ, ์•ž์„œ ์–ธ๊ธ‰ํ–ˆ๋“ฏ์ด, 1์›”์˜ ์•ฝํ•œ ์‹œ์ž‘๊ณผ ์†Œ๋น„์ž ๋งคํฌ๋กœ ๊ฒฝ์ œ ์ƒํ™ฉ์„ ๊ณ ๋ คํ•˜์—ฌ ์ข€ ๋” ์‹ ์ค‘ํ•œ ์ž…์žฅ์„ ์ทจํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ์ ‘๊ทผ ๋ฐฉ์‹์€ ํ•ญ์ƒ ํˆฌ์ž์ž๋“ค๊ณผ์˜ ํˆฌ๋ช…ํ•œ ์†Œํ†ต์„ ์ค‘์‹œํ•˜๋Š” ๊ฒƒ์ด์—ˆ์œผ๋ฉฐ, ์šฐ๋ฆฌ๋Š” ์ ˆ๋Œ€ ์•ž์„œ ๋‚˜๊ฐ€์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
If we see something, we'll call it out and hopefully deliver better than that has been our track record over time. And in terms of how we capitalize in this current environment, we see it as a great opportunity to continue to build share. As I mentioned, even in January, which was a weak month for us, we've still built 90 basis points a share, the most share anybody built. So that's how we're going to continue to capitalize. And as you mentioned, we have an incredible value proposition. Prestige, quality, incredible prices. ๋งŒ์•ฝ ์šฐ๋ฆฌ๊ฐ€ ๋ฌด์–ธ๊ฐ€๋ฅผ ๋ฐœ๊ฒฌํ•œ๋‹ค๋ฉด, ๊ทธ๊ฒƒ์„ ์ง€์ ํ•˜๊ณ  ์‹œ๊ฐ„์ด ์ง€๋‚จ์— ๋”ฐ๋ผ ์šฐ๋ฆฌ์˜ ์„ฑ๊ณผ๋ฅผ ๋›ฐ์–ด๋„˜์„ ์ˆ˜ ์žˆ๊ธฐ๋ฅผ ํฌ๋งํ•ฉ๋‹ˆ๋‹ค. ํ˜„์žฌ ํ™˜๊ฒฝ์—์„œ ์–ด๋–ป๊ฒŒ ์ž๋ณธ์„ ํ™œ์šฉํ•˜๋Š”์ง€์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์šฐ๋ฆฌ๋Š” ์ด๋ฅผ ์‹œ์žฅ ์ ์œ ์œจ์„ ๊ณ„์† ํ™•๋Œ€ํ•  ์ˆ˜ ์žˆ๋Š” ์ข‹์€ ๊ธฐํšŒ๋กœ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ œ๊ฐ€ ์–ธ๊ธ‰ํ–ˆ๋“ฏ์ด, 1์›”์€ ์šฐ๋ฆฌ์—๊ฒŒ ์•ฝํ•œ ๋‹ฌ์ด์—ˆ์Œ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ์šฐ๋ฆฌ๋Š” ์—ฌ์ „ํžˆ 90 ๋ฒ ์ด์‹œ์Šค ํฌ์ธํŠธ์˜ ์‹œ์žฅ ์ ์œ ์œจ์„ ํ™•๋Œ€ํ–ˆ์œผ๋ฉฐ, ์ด๋Š” ๋ˆ„๊ตฌ๋ณด๋‹ค๋„ ๋งŽ์€ ์ ์œ ์œจ์„ ํ™•๋Œ€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ ‡๊ฒŒ ๊ณ„์†ํ•ด์„œ ์ž๋ณธ์„ ํ™œ์šฉํ•  ๊ณ„ํš์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋‹น์‹ ์ด ์–ธ๊ธ‰ํ–ˆ๋“ฏ์ด, ์šฐ๋ฆฌ๋Š” ๋†€๋ผ์šด ๊ฐ€์น˜ ์ œ์•ˆ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ช…์„ฑ, ํ’ˆ์งˆ, ๋ฏฟ์„ ์ˆ˜ ์—†๋Š” ๊ฐ€๊ฒฉ.
You're going to see us continue to shine a light on that, particularly some of our lower priced items that are available for those who are really worried about kind of the overall economy. We have a great assortment on those and you'll see more messaging on that as well. Is an opportunity to continue to build share. Olivia Tong

Thank you. Operator

Thank you. And our next question comes from Patty Kanada with Goldman Sachs. Please go ahead. Patty Kanada

Hi, thank you for the question. Just one on Amazon and digital, in terms of your digital channels, could you maybe talk more about the momentum you're seeing online and specifically with Amazon?
์šฐ๋ฆฌ๋Š” ๊ณ„์†ํ•ด์„œ ์ด ๋ถ€๋ถ„์— ์ฃผ๋ชฉํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํŠนํžˆ ์ „๋ฐ˜์ ์ธ ๊ฒฝ์ œ์— ๋Œ€ํ•ด ๊ฑฑ์ •ํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์„ ์œ„ํ•ด ์ค€๋น„๋œ ์ €๋ ดํ•œ ๊ฐ€๊ฒฉ์˜ ์ œํ’ˆ๋“ค์ด ๊ทธ ๋Œ€์ƒ์ž…๋‹ˆ๋‹ค. ์ด ์ œํ’ˆ๋“ค์— ๋Œ€ํ•ด ์šฐ๋ฆฌ๋Š” ํ›Œ๋ฅญํ•œ ๋‹ค์–‘์„ฑ์„ ๊ฐ–์ถ”๊ณ  ์žˆ์œผ๋ฉฐ, ์ด์— ๋Œ€ํ•œ ๋ฉ”์‹œ์ง•๋„ ๋” ๋งŽ์ด ๋ณด์‹ค ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋Š” ์‹œ์žฅ ์ ์œ ์œจ์„ ๊ณ„์†ํ•ด์„œ ํ™•๋Œ€ํ•ด ๋‚˜๊ฐˆ ์ˆ˜ ์žˆ๋Š” ๊ธฐํšŒ์ž…๋‹ˆ๋‹ค. ์˜ฌ๋ฆฌ๋น„์•„ ํ†ต

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์šด์˜์ž

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์Œ ์งˆ๋ฌธ์€ ๊ณจ๋“œ๋งŒ ์‚ญ์Šค์˜ ํŒจํ‹ฐ ์นด๋‚˜๋‹ค๋กœ๋ถ€ํ„ฐ์ž…๋‹ˆ๋‹ค. ์งˆ๋ฌธํ•ด ์ฃผ์„ธ์š”. ํŒจํ‹ฐ ์นด๋‚˜๋‹ค

์•ˆ๋…•ํ•˜์„ธ์š”, ์งˆ๋ฌธํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์•„๋งˆ์กด๊ณผ ๋””์ง€ํ„ธ์— ๊ด€ํ•ด์„œ ํ•œ ๊ฐ€์ง€ ์งˆ๋ฌธ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๋””์ง€ํ„ธ ์ฑ„๋„์—์„œ, ํŠนํžˆ ์•„๋งˆ์กด๊ณผ ๊ด€๋ จํ•˜์—ฌ ์˜จ๋ผ์ธ์—์„œ ๋ณด๊ณ  ์žˆ๋Š” ๋ชจ๋ฉ˜ํ…€์— ๋Œ€ํ•ด ์ข€ ๋” ์ž์„ธํžˆ ๋ง์”€ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”?
I guess, one, maybe some detail on what that partnership has brought to you. For example, bringing in new consumers or reaching new demographics. And then two, how do you think about cannibalization risk? Is this something you're seeing relative to your in-store presence? Thanks. Tarang Amin

So, hi, I would say our digital business is strong. In the quarter Q3, our digital business overall was up 30%. Amazon's growth rate was even higher than that. We continue to see really strong results with Amazon. The role Amazon plays is a great deal of discovery happens on Amazon. A great deal of search happens on Amazon.
๋‹ค์Œ์€ ์š”์ฒญํ•˜์‹  ํ…์ŠคํŠธ์˜ ํ•œ๊ตญ์–ด ๋ฒˆ์—ญ์ž…๋‹ˆ๋‹ค:

์šฐ์„ , ๊ทธ ํŒŒํŠธ๋„ˆ์‹ญ์ด ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ์–ด๋–ค ์ด์ ์„ ๊ฐ€์ ธ๋‹ค์ฃผ์—ˆ๋Š”์ง€์— ๋Œ€ํ•œ ๊ตฌ์ฒด์ ์ธ ์„ค๋ช…์„ ํ•ด์ฃผ์‹œ๊ฒ ์–ด์š”? ์˜ˆ๋ฅผ ๋“ค์–ด, ์ƒˆ๋กœ์šด ์†Œ๋น„์ž๋ฅผ ์œ ์น˜ํ•˜๊ฑฐ๋‚˜ ์ƒˆ๋กœ์šด ๊ณ ๊ฐ์ธต์— ๋„๋‹ฌํ•˜๋Š” ๋“ฑ์˜ ์˜ˆ๊ฐ€ ์žˆ์„๊นŒ์š”? ๊ทธ๋ฆฌ๊ณ  ๋‘ ๋ฒˆ์งธ๋กœ, ์บ๋‹ˆ๋ฐœ๋ผ์ด์ œ์ด์…˜(์ž๊ธฐ ์ž ์‹) ์œ„ํ—˜์— ๋Œ€ํ•ด ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•˜์‹œ๋‚˜์š”? ์ด๊ฒƒ์ด ์—ฌ๋Ÿฌ๋ถ„์˜ ๋งค์žฅ ๋‚ด ์กด์žฌ๊ฐ์— ๋น„ํ•ด ์ƒ๋Œ€์ ์œผ๋กœ ๋‚˜ํƒ€๋‚˜๊ณ  ์žˆ์Šต๋‹ˆ๊นŒ? ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ํƒ€๋ž‘ ์•„๋ฏผ

์•ˆ๋…•ํ•˜์„ธ์š”, ์ €๋Š” ์šฐ๋ฆฌ์˜ ๋””์ง€ํ„ธ ๋น„์ฆˆ๋‹ˆ์Šค๊ฐ€ ๊ฐ•ํ•˜๋‹ค๊ณ  ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ ๋™์•ˆ, ์šฐ๋ฆฌ์˜ ๋””์ง€ํ„ธ ๋น„์ฆˆ๋‹ˆ์Šค ์ „์ฒด๋Š” 30% ์„ฑ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. ์•„๋งˆ์กด์˜ ์„ฑ์žฅ๋ฅ ์€ ๊ทธ๋ณด๋‹ค ๋” ๋†’์•˜์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์•„๋งˆ์กด๊ณผ์˜ ํ˜‘๋ ฅ์—์„œ ๊ณ„์†ํ•ด์„œ ๋งค์šฐ ๊ฐ•๋ ฅํ•œ ๊ฒฐ๊ณผ๋ฅผ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์•„๋งˆ์กด์ด ํ•˜๋Š” ์—ญํ•  ์ค‘ ํ•˜๋‚˜๋Š” ๋งŽ์€ ๋ฐœ๊ฒฌ์ด ์•„๋งˆ์กด์—์„œ ์ด๋ฃจ์–ด์ง„๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์•„๋งˆ์กด์—์„œ ๋งŽ์€ ๊ฒ€์ƒ‰์ด ์ด๋ฃจ์–ด์ง‘๋‹ˆ๋‹ค.
Obviously, those consumers who want the convenience of the speed of being able to get their product. So we see a long growth trajectory ahead with Amazon. That partnership is extremely strong. We're one of the top performing brands on the entire platform. And we see continued opportunity not only in the U.S. but also internationally as we started expanding in Amazon and other markets, UK, Germany, Italy and a number of other markets, we see that being one of our key customers. And then in terms of new consumer profile, we definitely see that on Amazon. ๋ถ„๋ช…ํžˆ, ์ œํ’ˆ์„ ๋น ๋ฅด๊ฒŒ ๋ฐ›์„ ์ˆ˜ ์žˆ๋Š” ํŽธ๋ฆฌํ•จ์„ ์›ํ•˜๋Š” ์†Œ๋น„์ž๋“ค์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ์•„๋งˆ์กด๊ณผ์˜ ํŒŒํŠธ๋„ˆ์‹ญ์„ ํ†ตํ•ด ์•ž์œผ๋กœ๋„ ๊ธด ์„ฑ์žฅ ๊ถค์ ์„ ์˜ˆ์ƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ํŒŒํŠธ๋„ˆ์‹ญ์€ ๋งค์šฐ ๊ฐ•๋ ฅํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ทธ ํ”Œ๋žซํผ ์ „์ฒด์—์„œ ๊ฐ€์žฅ ์„ฑ๊ณผ๊ฐ€ ์ข‹์€ ๋ธŒ๋žœ๋“œ ์ค‘ ํ•˜๋‚˜์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ, ๋ฏธ๊ตญ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์•„๋งˆ์กด๊ณผ ๋‹ค๋ฅธ ์‹œ์žฅ, ์˜๊ตญ, ๋…์ผ, ์ดํƒˆ๋ฆฌ์•„ ๋ฐ ๊ธฐํƒ€ ์—ฌ๋Ÿฌ ์‹œ์žฅ์œผ๋กœ ํ™•์žฅ์„ ์‹œ์ž‘ํ•˜๋ฉด์„œ ๊ตญ์ œ์ ์œผ๋กœ๋„ ๊ณ„์†ํ•ด์„œ ๊ธฐํšŒ๋ฅผ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์‹œ์žฅ๋“ค์ด ์šฐ๋ฆฌ์˜ ์ฃผ์š” ๊ณ ๊ฐ ์ค‘ ํ•˜๋‚˜๊ฐ€ ๋  ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ƒˆ๋กœ์šด ์†Œ๋น„์ž ํ”„๋กœํ•„์— ๊ด€ํ•ด์„œ๋Š”, ์•„๋งˆ์กด์—์„œ ํ™•์‹คํžˆ ๊ทธ๋Ÿฌํ•œ ์†Œ๋น„์ž๋ฅผ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
As I talked about discovery and search capability that they have or strength they have there and then cannibalization, there is some cannibalization, I think, with some of our retail customers. But because of our model in terms of being agnostic, in terms of where a consumer buys the way we've done our terms, where kind of our net margins are pretty comparable across customers. We have always taken the stance that we want to make the best of beauty accessible to every consumer wherever they want to shop. And so, if there is some cannibalization on Amazon, we do think net, it's additive to our overall portfolio just given the strength. ์ œ๊ฐ€ ์–ธ๊ธ‰ํ–ˆ๋˜ ๊ทธ๋“ค์˜ ๋ฐœ๊ฒฌ ๋ฐ ๊ฒ€์ƒ‰ ๋Šฅ๋ ฅ, ๊ทธ๋ฆฌ๊ณ  ๊ทธ๋“ค์ด ๊ฐ€์ง„ ๊ฐ•์ ์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•˜๋ฉด์„œ, ์ผ๋ถ€ ์†Œ๋งค ๊ณ ๊ฐ๋“ค๊ณผ์˜ ์บ๋‹ˆ๋ฐœ๋ผ์ด์ œ์ด์…˜(์ƒํ’ˆ ๊ฐ„ ๊ฒฝ์Ÿ) ๋ฌธ์ œ๊ฐ€ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์šฐ๋ฆฌ ๋ชจ๋ธ์ด ์†Œ๋น„์ž๊ฐ€ ์–ด๋””์—์„œ ์ œํ’ˆ์„ ๊ตฌ๋งคํ•˜๋“  ์ค‘๋ฆฝ์ ์ธ ์ž…์žฅ์„ ์ทจํ•˜๊ณ  ์žˆ๊ณ , ์šฐ๋ฆฌ๊ฐ€ ์„ค์ •ํ•œ ์กฐ๊ฑด์ด๋‚˜ ์ˆœ๋งˆ์ง„์ด ๊ณ ๊ฐ๋“ค ๊ฐ„์— ๋น„๊ต์  ๋น„์Šทํ•˜๊ธฐ ๋•Œ๋ฌธ์—, ์šฐ๋ฆฌ๋Š” ํ•ญ์ƒ ๋ชจ๋“  ์†Œ๋น„์ž๊ฐ€ ์›ํ•˜๋Š” ๊ณณ์—์„œ ์ตœ๊ณ ์˜ ๋ทฐํ‹ฐ ์ œํ’ˆ์„ ์ ‘ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•˜๊ณ ์ž ํ•˜๋Š” ์ž…์žฅ์„ ์ทจํ•ด์™”์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ, ์•„๋งˆ์กด์—์„œ ์ผ๋ถ€ ์บ๋‹ˆ๋ฐœ๋ผ์ด์ œ์ด์…˜์ด ๋ฐœ์ƒํ•œ๋‹ค ํ•˜๋”๋ผ๋„, ์ „์ฒด์ ์œผ๋กœ ๋ณผ ๋•Œ ๊ทธ ๊ฐ•์ ์„ ๊ณ ๋ คํ•˜๋ฉด ์šฐ๋ฆฌ ํฌํŠธํด๋ฆฌ์˜ค์— ๊ธ์ •์ ์ธ ์ถ”๊ฐ€๊ฐ€ ๋œ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
And we love having consumers have that choice of where they get their product. Patty Kanada

Great, thank you. Operator

Thank you. And our next question comes from Korinne Wolfmeyer with Piper Sandler. Please go ahead. Korinne Wolfmeyer

Hey, good afternoon. Thanks for the question. My first one is a quick one. I just wanted to see if there's any way to quantify the pipe fill that happened in Q3 to help us better understand how much of a lift that provided? And then can you give us any more color on how you're expecting international to trend for fiscal Q4? I mean, you typically say that international outperforms, as we've seen the numbers, it's been doing exceptionally well.
์šฐ๋ฆฌ๋Š” ์†Œ๋น„์ž๋“ค์ด ์ œํ’ˆ์„ ์–ด๋””์—์„œ ๊ตฌ๋งคํ• ์ง€ ์„ ํƒํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์„ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค. ํŒจํ‹ฐ ์นด๋‚˜๋‹ค

์ข‹์Šต๋‹ˆ๋‹ค, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์šด์˜์ž

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์Œ ์งˆ๋ฌธ์€ ํŒŒ์ดํผ ์ƒŒ๋“ค๋Ÿฌ์˜ ์ฝ”๋ฆฐ๋А ์šธํ”„๋งˆ์ด์–ด๋กœ๋ถ€ํ„ฐ ์˜ต๋‹ˆ๋‹ค. ์ง„ํ–‰ํ•ด ์ฃผ์„ธ์š”. ์ฝ”๋ฆฐ๋А ์šธํ”„๋งˆ์ด์–ด

์•ˆ๋…•ํ•˜์„ธ์š”, ์ข‹์€ ์˜คํ›„์ž…๋‹ˆ๋‹ค. ์งˆ๋ฌธํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ œ ์ฒซ ๋ฒˆ์งธ ์งˆ๋ฌธ์€ ๊ฐ„๋‹จํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ์— ๋ฐœ์ƒํ•œ ํŒŒ์ดํ”„ ํ•„์„ ์ •๋Ÿ‰ํ™”ํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐฉ๋ฒ•์ด ์žˆ๋Š”์ง€ ์•Œ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์ด ์–ผ๋งˆ๋‚˜ ํฐ ๋„์›€์ด ๋˜์—ˆ๋Š”์ง€ ๋” ์ž˜ ์ดํ•ดํ•  ์ˆ˜ ์žˆ๋„๋ก์š”. ๊ทธ๋ฆฌ๊ณ  ๊ตญ์ œ ์‹œ์žฅ์˜ 4๋ถ„๊ธฐ ์ถ”์„ธ์— ๋Œ€ํ•ด ์ข€ ๋” ์ž์„ธํžˆ ์„ค๋ช…ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”? ๋ณดํ†ต ๊ตญ์ œ ์‹œ์žฅ์ด ๋” ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๋‚ธ๋‹ค๊ณ  ๋ง์”€ํ•˜์‹œ๋Š”๋ฐ, ์ง€๊ธˆ๊นŒ์ง€์˜ ์ˆ˜์น˜๋กœ ๋ณด๋ฉด ์ •๋ง ๋›ฐ์–ด๋‚œ ์„ฑ๊ณผ๋ฅผ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
The guidance does imply a pretty meaningful slowdown versus what we've been seeing. So maybe you could help us understand the puts and takes there of why you're anticipating such a slowdown for the quarter? Thank you. Mandy Fields

Hi, Korinne. So for the pipeline bill, we have not quantified that, but we did have much more pipeline go out in Q3 than we did in Q3 of last year. That's why, again, we're really looking at the second half on a whole because that helps to kind of make that story whole. Tarang Amin

And then on international, we continue to see momentum on international. What I'd tell you in Q4 on international is, we had a pipeline go out in a number of our launches.
๋‹ค์Œ ํ…์ŠคํŠธ๋ฅผ ํ•œ๊ตญ์–ด๋กœ ๋ฒˆ์—ญํ•ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค:

"์ด๋ฒˆ ์ง€์นจ์€ ์šฐ๋ฆฌ๊ฐ€ ์ง€๊ธˆ๊นŒ์ง€ ๋ณด์•„์™”๋˜ ๊ฒƒ์— ๋น„ํ•ด ์ƒ๋‹นํ•œ ๋‘”ํ™”๋ฅผ ์‹œ์‚ฌํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ด๋ฒˆ ๋ถ„๊ธฐ์— ์™œ ์ด๋ ‡๊ฒŒ ๋‘”ํ™”๋ฅผ ์˜ˆ์ƒํ•˜๋Š”์ง€ ๊ทธ ์ด์œ ๋ฅผ ์„ค๋ช…ํ•ด์ฃผ์‹ค ์ˆ˜ ์žˆ์„๊นŒ์š”? ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋งจ๋”” ํ•„์ฆˆ"

"์•ˆ๋…•ํ•˜์„ธ์š”, ์ฝ”๋ฆฐ. ํŒŒ์ดํ”„๋ผ์ธ ๋นŒ์— ๋Œ€ํ•ด์„œ๋Š” ๊ตฌ์ฒด์ ์ธ ์ˆ˜์น˜๋ฅผ ์ œ์‹œํ•˜์ง€ ์•Š์•˜์ง€๋งŒ, ์ž‘๋…„ 3๋ถ„๊ธฐ์— ๋น„ํ•ด ์˜ฌํ•ด 3๋ถ„๊ธฐ์— ํ›จ์”ฌ ๋งŽ์€ ํŒŒ์ดํ”„๋ผ์ธ์ด ์ง„ํ–‰๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ๋‹ค์‹œ ํ•œ๋ฒˆ ํ•˜๋ฐ˜๊ธฐ ์ „์ฒด๋ฅผ ๋ณด๊ณ  ์žˆ๋Š” ๊ฒƒ์ด์ฃ . ์ด๊ฒƒ์ด ์ „์ฒด ์ด์•ผ๊ธฐ๋ฅผ ์™„์„ฑ์‹œ์ผœ ์ฃผ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ํƒ€๋ž‘ ์•„๋ฏผ"

"๊ทธ๋ฆฌ๊ณ  ๊ตญ์ œ์ ์œผ๋กœ๋Š” ๊ณ„์†ํ•ด์„œ ๋ชจ๋ฉ˜ํ…€์„ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 4๋ถ„๊ธฐ์— ๊ตญ์ œ์ ์œผ๋กœ ๋ง์”€๋“œ๋ฆด ๊ฒƒ์€, ์šฐ๋ฆฌ์˜ ์—ฌ๋Ÿฌ ์ถœ์‹œ์—์„œ ํŒŒ์ดํ”„๋ผ์ธ์ด ์ง„ํ–‰๋˜์—ˆ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค."
As I think of Etos in the Netherlands, I can't remember which other countries might have been [Douglas], but we had some more there. So, the overall run rate in the absence of kind of launching a new retailer in the quarter will come down a little bit, but it's not something we worry about. A lot of that has to do with the cadence of our launches. The overall growth rate within our existing markets continues to be pretty strong. Korinne Wolfmeyer

Great. Thank you. And then if I could just touch quickly on the gross margin, I think with the expansion in Naturium and wholesale, the margin is coming down a little bit.
๋„ค๋œ๋ž€๋“œ์˜ ์—ํ† ์Šค๋ฅผ ์ƒ๊ฐํ•˜๋ฉด, [๋”๊ธ€๋Ÿฌ์Šค]๊ฐ€ ์žˆ์—ˆ๋˜ ๋‹ค๋ฅธ ๊ตญ๊ฐ€๋“ค์€ ๊ธฐ์–ต๋‚˜์ง€ ์•Š์ง€๋งŒ, ๊ฑฐ๊ธฐ์—๋„ ๋ช‡ ๊ตฐ๋ฐ ๋” ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ƒˆ๋กœ์šด ์†Œ๋งค์ ์„ ์ถœ์‹œํ•˜์ง€ ์•Š๋Š” ๋ถ„๊ธฐ์—์„œ๋Š” ์ „๋ฐ˜์ ์ธ ์šด์˜ ์†๋„๊ฐ€ ์กฐ๊ธˆ ๋–จ์–ด์งˆ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค๋งŒ, ํฌ๊ฒŒ ๊ฑฑ์ •ํ•  ์‚ฌํ•ญ์€ ์•„๋‹™๋‹ˆ๋‹ค. ์ด๋Š” ๋Œ€๋ถ€๋ถ„ ์ €ํฌ์˜ ์ถœ์‹œ ๋ฆฌ๋“ฌ๊ณผ ๊ด€๋ จ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ธฐ์กด ์‹œ์žฅ ๋‚ด์—์„œ์˜ ์ „๋ฐ˜์ ์ธ ์„ฑ์žฅ๋ฅ ์€ ๊ณ„์†ํ•ด์„œ ๊ฝค ๊ฐ•์„ธ๋ฅผ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ฝ”๋ฆฐ๋А ์šธํ”„๋งˆ์ด์–ด

์ข‹์Šต๋‹ˆ๋‹ค. ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ž ๊น๋งŒ ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ๋‚˜ํŠœ๋ฆฌ์›€๊ณผ ๋„๋งค์˜ ํ™•์žฅ์œผ๋กœ ์ธํ•ด ๋งค์ถœ ์ด์ด์ต๋ฅ ์ด ์กฐ๊ธˆ ๋–จ์–ด์ง€๊ณ  ์žˆ๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.
How should we be thinking about the proper run rate for gross margin going forward with more wholesale for Naturium? Thanks. Mandy Fields

So, we're really pleased with what we're seeing on Naturium and our ability to expand distribution on the brand overall. From a gross margin standpoint, this is something that we had planned for and as you can see in our raised gross margin guidance, actually we're taking our gross margin up from 30 basis points previously to 40 basis points in our outlook on the year and so still see strength from a gross margin standpoint, even with Naturium's mix. Korinne Wolfmeyer

Thank you. Operator

Thank you. And our next question comes from Peter Grom at UBS.
๋งจ๋”” ํ•„์ฆˆ๋‹˜, ์•ž์œผ๋กœ ๋„ค์ด์ธ„๋ฆฌ์—„์˜ ๋„๋งค ๋น„์ค‘์ด ๋Š˜์–ด๋‚จ์— ๋”ฐ๋ผ ์ ์ ˆํ•œ ์ด๋งˆ์ง„๋ฅ ์„ ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•ด์•ผ ํ• ๊นŒ์š”? ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.

๋„ค์ด์ธ„๋ฆฌ์—„์— ๋Œ€ํ•ด ์šฐ๋ฆฌ๊ฐ€ ๋ณด๊ณ  ์žˆ๋Š” ๊ฒƒ์— ๋งค์šฐ ๋งŒ์กฑํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ „๋ฐ˜์ ์œผ๋กœ ๋ธŒ๋žœ๋“œ์˜ ์œ ํ†ต ํ™•๋Œ€ ๋Šฅ๋ ฅ์— ๋Œ€ํ•ด์„œ๋„ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋งˆ์ง„ ์ธก๋ฉด์—์„œ ๋ณด๋ฉด, ์ด๋Š” ์šฐ๋ฆฌ๊ฐ€ ๊ณ„ํšํ–ˆ๋˜ ๋ถ€๋ถ„์ด๋ฉฐ, ์ด๋งˆ์ง„ ์ง€์นจ์„ ์ƒํ–ฅ ์กฐ์ •ํ•œ ๊ฒƒ์—์„œ ๋ณผ ์ˆ˜ ์žˆ๋“ฏ์ด, ์‹ค์ œ๋กœ ์šฐ๋ฆฌ๋Š” ๊ธฐ์กด์˜ 30 ๋ฒ ์ด์‹œ์Šค ํฌ์ธํŠธ์—์„œ ์˜ฌํ•ด ์ „๋ง์„ 40 ๋ฒ ์ด์‹œ์Šค ํฌ์ธํŠธ๋กœ ์ƒํ–ฅ ์กฐ์ •ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ๋„ค์ด์ธ„๋ฆฌ์—„์˜ ํ˜ผํ•ฉ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ์—ฌ์ „ํžˆ ์ด๋งˆ์ง„ ์ธก๋ฉด์—์„œ ๊ฐ•์ ์„ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ฝ”๋ฆฐ๋А ์šธํ”„๋งˆ์ด์–ด

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ƒ๋‹ด์›

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์Œ ์งˆ๋ฌธ์€ UBS์˜ ํ”ผํ„ฐ ๊ทธ๋กฌ์œผ๋กœ๋ถ€ํ„ฐ์ž…๋‹ˆ๋‹ค.
Please go ahead. Peter Grom

Thanks, operator. Good afternoon. Hope you're doing well. So, Tarang, you mentioned that you don't think the 4Q run rate is indicative of the growth profile of this business. And I know it will be a few months before we get fiscal 2026 guidance, but I would love some perspective on what you think is a reasonable run rate for growth, just given what you're seeing today and then maybe within that totally understand wanting to keep a conservative outlook in the near term, just given the many moving pieces. But should a weaker category environment persist, how are you thinking about your market share performance?
์•ž์œผ๋กœ ์ง„ํ–‰ํ•ด ์ฃผ์„ธ์š”. ํ”ผํ„ฐ ๊ทธ๋กฌ

๊ณ ๋ง™์Šต๋‹ˆ๋‹ค, ์ƒ๋‹ด์›๋‹˜. ์•ˆ๋…•ํ•˜์„ธ์š”, ์—ฌ๋Ÿฌ๋ถ„. ์ž˜ ์ง€๋‚ด์‹œ์ฃ ? ํƒ€๋ž‘, ๋‹น์‹ ์€ 4๋ถ„๊ธฐ ์‹ค์ ์ด ์ด ์‚ฌ์—…์˜ ์„ฑ์žฅ ํ”„๋กœํ•„์„ ๋ฐ˜์˜ํ•˜์ง€ ์•Š๋Š”๋‹ค๊ณ  ์–ธ๊ธ‰ํ–ˆ์Šต๋‹ˆ๋‹ค. ์•„์ง 2026 ํšŒ๊ณ„์—ฐ๋„ ์ง€์นจ์ด ๋‚˜์˜ค๊ธฐ๊นŒ์ง€ ๋ช‡ ๋‹ฌ์ด ๋‚จ์•˜์ง€๋งŒ, ํ˜„์žฌ ์ƒํ™ฉ์„ ๊ณ ๋ คํ•  ๋•Œ ํ•ฉ๋ฆฌ์ ์ธ ์„ฑ์žฅ๋ฅ ์ด ์–ด๋А ์ •๋„๋ผ๊ณ  ์ƒ๊ฐํ•˜๋Š”์ง€์— ๋Œ€ํ•œ ๊ฒฌํ•ด๋ฅผ ๋“ฃ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทธ ์•ˆ์—์„œ ๋‹จ๊ธฐ์ ์œผ๋กœ ๋ณด์ˆ˜์ ์ธ ์ „๋ง์„ ์œ ์ง€ํ•˜๊ณ ์ž ํ•˜๋Š” ๊ฒƒ์€ ์ถฉ๋ถ„ํžˆ ์ดํ•ดํ•ฉ๋‹ˆ๋‹ค, ํŠนํžˆ ๋งŽ์€ ๋ณ€์ˆ˜๊ฐ€ ์žˆ๊ธฐ ๋•Œ๋ฌธ์—์š”. ํ•˜์ง€๋งŒ ์•ฝํ•œ ์นดํ…Œ๊ณ ๋ฆฌ ํ™˜๊ฒฝ์ด ์ง€์†๋œ๋‹ค๋ฉด, ์‹œ์žฅ ์ ์œ ์œจ ์„ฑ๊ณผ์— ๋Œ€ํ•ด ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•˜๊ณ  ๊ณ„์‹ ๊ฐ€์š”?
Still solid 90 basis points in January, but it is a bit of a step down versus the 220 basis points you referenced for 3Q, so just to be curious, if you kind of see that market share trend improving from here. Tarang Amin

Hi, Peter, I would say, in terms of the run rate, probably going to have to wait till May for us to give the guidance for FY 2026 for us to kind of tell you what that run rate is. I'll tell you somewhere between what we have in Q4 and what we had in Q3 is run rate. So, it doesn't give you that much color other than Q4 we see as an anomaly, and otherwise it's been highly consistent growth.
1์›”์—๋Š” ์—ฌ์ „ํžˆ ๊ฒฌ๊ณ ํ•œ 90bp๋ฅผ ๊ธฐ๋กํ–ˆ์ง€๋งŒ, ์ด๋Š” 3๋ถ„๊ธฐ์— ์–ธ๊ธ‰ํ•œ 220bp์— ๋น„ํ•ด ๋‹ค์†Œ ๋‚ฎ์€ ์ˆ˜์น˜์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ๊ถ๊ธˆํ•œ๋ฐ, ์•ž์œผ๋กœ ์‹œ์žฅ ์ ์œ ์œจ ์ถ”์„ธ๊ฐ€ ๊ฐœ์„ ๋  ๊ฒƒ์œผ๋กœ ๋ณด์‹œ๋‚˜์š”? - ํƒ€๋ž‘ ์•„๋ฏผ

์•ˆ๋…•ํ•˜์„ธ์š”, ํ”ผํ„ฐ๋‹˜. ์šด์˜ ๋น„์œจ๊ณผ ๊ด€๋ จํ•ด์„œ๋Š” ์•„๋งˆ๋„ 2026 ํšŒ๊ณ„์—ฐ๋„์— ๋Œ€ํ•œ ์ง€์นจ์„ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•ด 5์›”๊นŒ์ง€ ๊ธฐ๋‹ค๋ ค์•ผ ํ•  ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๊ทธ๋•Œ์ฏค์ด๋ฉด ์šด์˜ ๋น„์œจ์ด ์–ด๋–ป๊ฒŒ ๋ ์ง€ ๋ง์”€๋“œ๋ฆด ์ˆ˜ ์žˆ์„ ๊ฒ๋‹ˆ๋‹ค. ์ œ๊ฐ€ ๋ง์”€๋“œ๋ฆด ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์€, ์šด์˜ ๋น„์œจ์ด 4๋ถ„๊ธฐ์™€ 3๋ถ„๊ธฐ ์‚ฌ์ด ์–ด๋”˜๊ฐ€์— ์œ„์น˜ํ•  ๊ฒƒ์ด๋ผ๋Š” ์ ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ด๋Š” 4๋ถ„๊ธฐ๋ฅผ ์ด์ƒ ํ˜„์ƒ์œผ๋กœ ๋ณด๊ณ , ๊ทธ ์™ธ์—๋Š” ์ผ๊ด€๋œ ์„ฑ์žฅ์„ ๋ณด์—ฌ์™”๋‹ค๋Š” ๊ฒƒ ์™ธ์—๋Š” ํฌ๊ฒŒ ์„ค๋ช…๋“œ๋ฆด ๋‚ด์šฉ์ด ์—†์Šต๋‹ˆ๋‹ค.
Also the fact that we're lapping, if I look at that 14% to 16% growth we have in the back half, I think we're lapping 77% growth the year before. So, on a two year basis it's still really great. The other thing that gives me confidence on why the run rate will be much better than Q4 is a significant white space we still have, I mean, not only number one in units and number two in dollars in the U.S., but clear line of sight to clear market leadership in color cosmetics. We continue to pick up share in both e.l.f., e.l.f. Skin and Naturium see very strong growth rates there. I just talked about digital and international. ๋˜ํ•œ ์šฐ๋ฆฌ๊ฐ€ ์ง€๋‚œํ•ด์— ๋น„ํ•ด ์„ฑ์žฅ๋ฅ ์„ ๋ณด๋ฉด, ํ›„๋ฐ˜๊ธฐ์— 14%์—์„œ 16%์˜ ์„ฑ์žฅ์„ ๊ธฐ๋กํ•˜๊ณ  ์žˆ๋Š”๋ฐ, ์ด๋Š” ์ „๋…„ ๋Œ€๋น„ 77% ์„ฑ์žฅํ–ˆ๋˜ ๊ฒƒ๊ณผ ๋น„๊ตํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ 2๋…„ ๊ฐ„๊ฒฉ์œผ๋กœ ๋ณด๋ฉด ์—ฌ์ „ํžˆ ๋งค์šฐ ํ›Œ๋ฅญํ•œ ์„ฑ๊ณผ์ž…๋‹ˆ๋‹ค. Q4๋ณด๋‹ค ํ›จ์”ฌ ๋‚˜์€ ์„ฑ๊ณผ๋ฅผ ๋‚ผ ์ˆ˜ ์žˆ์„ ๊ฒƒ์ด๋ผ๊ณ  ํ™•์‹ ํ•˜๋Š” ๋˜ ๋‹ค๋ฅธ ์ด์œ ๋Š” ์šฐ๋ฆฌ์—๊ฒŒ ์—ฌ์ „ํžˆ ํฐ ๊ฐ€๋Šฅ์„ฑ์˜ ์—ฌ์ง€๊ฐ€ ๋‚จ์•„ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ฆ‰, ๋ฏธ๊ตญ์—์„œ ๋‹จ์œ„ ๊ธฐ์ค€์œผ๋กœ 1์œ„, ๋งค์ถœ ๊ธฐ์ค€์œผ๋กœ 2์œ„๋ฅผ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ์„ ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ, ์ปฌ๋Ÿฌ ํ™”์žฅํ’ˆ ์‹œ์žฅ์—์„œ์˜ ๋ช…ํ™•ํ•œ ์‹œ์žฅ ๋ฆฌ๋”์‹ญ์„ ํ™•๋ณดํ•  ์ˆ˜ ์žˆ๋Š” ๋ช…๋ฐฑํ•œ ์ „๋ง์ด ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” e.l.f., e.l.f. Skin ๋ฐ Naturium์—์„œ ๊ณ„์†ํ•ด์„œ ์‹œ์žฅ ์ ์œ ์œจ์„ ํ™•๋Œ€ํ•˜๋ฉฐ ๋งค์šฐ ๊ฐ•๋ ฅํ•œ ์„ฑ์žฅ๋ฅ ์„ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฐฉ๊ธˆ ๋””์ง€ํ„ธ๊ณผ ๊ตญ์ œ ์‹œ์žฅ์— ๋Œ€ํ•ด์„œ๋„ ์–ธ๊ธ‰ํ–ˆ์Šต๋‹ˆ๋‹ค.
So, we have quite a bit of white space that gives me greater confidence in terms of our ability to sustain category leading growth. In terms of market share, I actually was pleasantly surprised that we built 90 basis points of share and probably our weakest month that we've seen in January. It just tells you the strength we have. So, we're highly confident of our ability to continue to build market share. For perspective, if I look at Target, we have over 20% share at Target versus closer to 12% share nationally with other customers. We're seeing great progress across other retail customers. We saw great progress even at Target. ๊ทธ๋Ÿฌ๋‹ˆ๊นŒ, ์šฐ๋ฆฌ๋Š” ์‹œ์žฅ ์„ ๋„์ ์ธ ์„ฑ์žฅ์„ ์ง€์†ํ•  ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์— ๋Œ€ํ•ด ๋”์šฑ ํ™•์‹ ์„ ๊ฐ–๊ฒŒ ํ•ด์ฃผ๋Š” ์ƒ๋‹นํ•œ ์—ฌ๋ฐฑ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์‹œ์žฅ ์ ์œ ์œจ ์ธก๋ฉด์—์„œ ๋ณด๋ฉด, 1์›”์— ์šฐ๋ฆฌ๊ฐ€ ๊ฐ€์žฅ ์•ฝํ•œ ์„ฑ๊ณผ๋ฅผ ๋ณด์˜€์Œ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  90 ๋ฒ ์ด์‹œ์Šค ํฌ์ธํŠธ์˜ ์ ์œ ์œจ์„ ํ™•๋ณดํ•œ ๊ฒƒ์— ๋Œ€ํ•ด ์‹ค์ œ๋กœ ๊ฝค ๋†€๋ž์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์€ ์šฐ๋ฆฌ์˜ ๊ฐ•์ ์„ ๋งํ•ด์ค๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ์‹œ์žฅ ์ ์œ ์œจ์„ ๊ณ„์†ํ•ด์„œ ํ™•๋Œ€ํ•ด ๋‚˜๊ฐˆ ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์— ๋Œ€ํ•ด ๋งค์šฐ ์ž์‹ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋น„๊ต๋ฅผ ์œ„ํ•ด ๋งํ•˜์ž๋ฉด, ํƒ€๊ฒŸ์—์„œ ๋ณด๋ฉด ์šฐ๋ฆฌ์˜ ์ ์œ ์œจ์ด 20% ์ด์ƒ์ธ ๋ฐ˜๋ฉด, ๋‹ค๋ฅธ ๊ณ ๊ฐ๋“ค๊ณผ ์ „๊ตญ์ ์œผ๋กœ๋Š” 12%์— ๊ฐ€๊น์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋‹ค๋ฅธ ์†Œ๋งค ๊ณ ๊ฐ๋“ค์—๊ฒŒ์„œ๋„ ํ›Œ๋ฅญํ•œ ์ง„์ „์„ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์‹ฌ์ง€์–ด ํƒ€๊ฒŸ์—์„œ๋„ ํฐ ์ง„์ „์„ ๋ณด์•˜์Šต๋‹ˆ๋‹ค.
We grew 170 basis points a share in Target even with a strong share position. So, Target's not standing still. I'm particularly pleased that we went from the number four position to the number two position at Walmart and again, really strong growth there. We continue to pick up ranking in our other customers. So, I look at the bogey from a market share standpoint, long-term is, I don't understand, we haven't told you what time frame, but I don't understand why we wouldn't be able to get to the types of shares we have at Target at other retail customers over time. Skincare is even a bigger opportunity. I think we're sitting on a 2% share in skincare. On e.l.f. Skin market, we just got 14%. ์šฐ๋ฆฌ๋Š” ์ด๋ฏธ ๊ฐ•๋ ฅํ•œ ์ ์œ ์œจ์„ ๊ฐ€์ง„ ํƒ€๊ฒŸ์—์„œ ์ฃผ๋‹น 170 ๋ฒ ์ด์‹œ์Šค ํฌ์ธํŠธ๋ฅผ ์„ฑ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ํƒ€๊ฒŸ์€ ์ •์ฒด๋˜์–ด ์žˆ์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ํŠนํžˆ ์šฐ๋ฆฌ๊ฐ€ ์›”๋งˆํŠธ์—์„œ 4์œ„์—์„œ 2์œ„๋กœ ์˜ฌ๋ผ์„  ๊ฒƒ์— ๋Œ€ํ•ด ๋งค์šฐ ๋งŒ์กฑ์Šค๋Ÿฝ์Šต๋‹ˆ๋‹ค. ๊ฑฐ๊ธฐ์„œ๋„ ์ •๋ง๋กœ ๊ฐ•ํ•œ ์„ฑ์žฅ์„ ์ด๋ฃจ์—ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋‹ค๋ฅธ ๊ณ ๊ฐ์‚ฌ์—์„œ๋„ ์ˆœ์œ„๋ฅผ ๊ณ„์†ํ•ด์„œ ๋Œ์–ด์˜ฌ๋ฆฌ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ €๋Š” ์žฅ๊ธฐ์ ์œผ๋กœ ์‹œ์žฅ ์ ์œ ์œจ ๊ด€์ ์—์„œ์˜ ๋ชฉํ‘œ๋ฅผ ๋ณด๋Š”๋ฐ, ๊ตฌ์ฒด์ ์ธ ์‹œ๊ฐ„ ํ”„๋ ˆ์ž„์„ ๋ง์”€๋“œ๋ฆฌ์ง€ ์•Š์•˜์ง€๋งŒ, ์™œ ์šฐ๋ฆฌ๊ฐ€ ํƒ€๊ฒŸ์—์„œ ๋ณด์—ฌ์ค€ ์ ์œ ์œจ์„ ๋‹ค๋ฅธ ์†Œ๋งค ๊ณ ๊ฐ์‚ฌ์—์„œ๋„ ์‹œ๊ฐ„์ด ์ง€๋‚จ์— ๋”ฐ๋ผ ๋‹ฌ์„ฑํ•˜์ง€ ๋ชปํ•  ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์Šคํ‚จ์ผ€์–ด๋Š” ๋” ํฐ ๊ธฐํšŒ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์Šคํ‚จ์ผ€์–ด์—์„œ 2%์˜ ์ ์œ ์œจ์„ ๊ฐ€์ง€๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. e.l.f. ์Šคํ‚จ ์‹œ์žฅ์—์„œ๋Š” ์šฐ๋ฆฌ๊ฐ€ 14%๋ฅผ ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค.
We have a long way to go there. The cadence of that share growth will vary. Part of it will be, what are you lapping? I think what sometimes investors miss is, just how much share we've grown on top of very strong share growth rate. So, you'll see that bounce around a little bit, but we're still very confident in terms of being able to lead the category in our share growth. Peter Grom

That was super helpful. And then, Mandy, if I could just squeeze one in for you, just the fourth quarter implied guidance, it seems to imply a lot of SG&A leverage. So can you maybe just unpack how much of that is the marketing in digital versus maybe other buckets within SG&A?
์šฐ๋ฆฌ๊ฐ€ ๊ฐ€์•ผ ํ•  ๊ธธ์ด ์•„์ง ๋ฉ€์—ˆ์Šต๋‹ˆ๋‹ค. ์ฃผ์‹ ์ฆ๊ฐ€์˜ ์†๋„๋Š” ๋‹ค์–‘ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ ์ค‘ ์ผ๋ถ€๋Š”, ๋ฌด์—‡์„ ๊ธฐ์ค€์œผ๋กœ ํ•˜๋А๋ƒ์— ๋”ฐ๋ผ ๋‹ฌ๋ผ์งˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํˆฌ์ž์ž๋“ค์ด ๊ฐ€๋” ๊ฐ„๊ณผํ•˜๋Š” ๊ฒƒ์€, ์šฐ๋ฆฌ๊ฐ€ ์ด๋ฏธ ๋งค์šฐ ๊ฐ•ํ•œ ์ฃผ์‹ ์ฆ๊ฐ€์œจ ์œ„์— ์–ผ๋งˆ๋‚˜ ๋งŽ์€ ์ฃผ์‹์„ ์ถ”๊ฐ€๋กœ ์„ฑ์žฅ์‹œ์ผฐ๋Š”์ง€์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ๊ทธ ์ˆ˜์น˜๊ฐ€ ์กฐ๊ธˆ์”ฉ ๋ณ€๋™๋  ๊ฒƒ์„ ๋ณผ ์ˆ˜ ์žˆ์ง€๋งŒ, ์šฐ๋ฆฌ๋Š” ์—ฌ์ „ํžˆ ์šฐ๋ฆฌ์˜ ์ฃผ์‹ ์„ฑ์žฅ์„ ์ด๋Œ์–ด๊ฐˆ ์ˆ˜ ์žˆ๋‹ค๋Š” ์ ์—์„œ ์ž์‹ ๊ฐ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. - ํ”ผํ„ฐ ๊ทธ๋กฌ

์ •๋ง ๋„์›€์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋งจ๋””, ์งˆ๋ฌธ ํ•˜๋‚˜๋งŒ ๋” ๋“œ๋ ค๋„ ๋ ๊นŒ์š”? ๋„ค ๋ฒˆ์งธ ๋ถ„๊ธฐ์˜ ์•”์‹œ๋œ ๊ฐ€์ด๋˜์Šค๋ฅผ ๋ณด๋ฉด SG&A ๋ ˆ๋ฒ„๋ฆฌ์ง€๊ฐ€ ์ƒ๋‹นํ•œ ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ…๊ณผ ๋‹ค๋ฅธ SG&A ๋‚ด์˜ ๋‹ค๋ฅธ ์š”์†Œ๋“ค ์ค‘ ์–ด๋А ๊ฒƒ์ด ์–ผ๋งˆ๋‚˜ ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š”์ง€ ์„ค๋ช…ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”?
Mandy Fields

So, Q4 does imply leverage in our SG&A. And as we talked about, significant leverage really from marketing and digital, which was 34% in Q4 of last year and as our outlook implies, 2024 to 26% for the year, which applies to Q4 as well. So, a lot of that leverage is coming from marketing and digital as we have continued to invest behind our people and infrastructure.
๋งจ๋”” ํ•„์ฆˆ

4๋ถ„๊ธฐ์—๋Š” ์šฐ๋ฆฌ์˜ ์ผ๋ฐ˜ ๊ด€๋ฆฌ๋น„์™€ ํŒ๋งค๋น„(SG&A)์—์„œ ๋ ˆ๋ฒ„๋ฆฌ์ง€๊ฐ€ ๋ฐœ์ƒํ•ฉ๋‹ˆ๋‹ค. ์•ž์„œ ์–ธ๊ธ‰ํ–ˆ๋“ฏ์ด, ๋งˆ์ผ€ํŒ…๊ณผ ๋””์ง€ํ„ธ ๋ถ€๋ฌธ์—์„œ ์ƒ๋‹นํ•œ ๋ ˆ๋ฒ„๋ฆฌ์ง€๊ฐ€ ์žˆ์—ˆ๋Š”๋ฐ, ์ด๋Š” ์ง€๋‚œํ•ด 4๋ถ„๊ธฐ์— 34%์˜€๊ณ , ์šฐ๋ฆฌ์˜ ์ „๋ง์— ๋”ฐ๋ฅด๋ฉด 2024๋…„์—๋Š” ์—ฐ๊ฐ„ 26%๋กœ ์˜ˆ์ƒ๋˜๋ฉฐ, ์ด๋Š” 4๋ถ„๊ธฐ์—๋„ ์ ์šฉ๋ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ, ์ด๋Ÿฌํ•œ ๋ ˆ๋ฒ„๋ฆฌ์ง€๋Š” ์šฐ๋ฆฌ๊ฐ€ ๊ณ„์†ํ•ด์„œ ์‚ฌ๋žŒ๊ณผ ์ธํ”„๋ผ์— ํˆฌ์žํ•จ์— ๋”ฐ๋ผ ๋งˆ์ผ€ํŒ…๊ณผ ๋””์ง€ํ„ธ ๋ถ€๋ฌธ์—์„œ ๋ฐœ์ƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Tarang Amin

And importantly, I would say on the SG&A point, we continue to invest in the business, not only in our brands, but we mentioned the investments we're making to get onto SAP later this year, continued expansion internationally, the investments we've made in our distribution centers be able to support that growth that we're seeing both in the U.S. as well as globally. So, I feel good about the balance of being able to get leverage, but also continue to be able to invest in the things we're going to need to be able to continue to drive strong growth. Peter Grom

Thanks so much. I'll pass it on. Operator

Thank you. And our next question comes from Linda Bolton Weiser with D.A.
ํƒ€๋ž‘ ์•„๋ฏผ

ํŠนํžˆ ์ค‘์š”ํ•œ ์ ์œผ๋กœ, ํŒ๋งค๊ด€๋ฆฌ๋น„(SG&A)์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์šฐ๋ฆฌ๋Š” ๊ณ„์†ํ•ด์„œ ์‚ฌ์—…์— ํˆฌ์žํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ธŒ๋žœ๋“œ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ, ์˜ฌํ•ด ๋ง SAP ์‹œ์Šคํ…œ ๋„์ž…์„ ์œ„ํ•œ ํˆฌ์ž, ๊ตญ์ œ์ ์œผ๋กœ ์ง€์†์ ์ธ ํ™•์žฅ, ๋ฏธ๊ตญ ๋‚ด์™ธ์—์„œ ๋ณด๊ณ  ์žˆ๋Š” ์„ฑ์žฅ์„ ์ง€์›ํ•  ์ˆ˜ ์žˆ๋Š” ์šฐ๋ฆฌ์˜ ์œ ํ†ต ์„ผํ„ฐ์— ๋Œ€ํ•œ ํˆฌ์ž ๋“ฑ์„ ์–ธ๊ธ‰ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ, ๋ ˆ๋ฒ„๋ฆฌ์ง€๋ฅผ ํ™•๋ณดํ•˜๋ฉด์„œ๋„ ํ•„์š”ํ•œ ๋ถ€๋ถ„์— ๊ณ„์† ํˆฌ์žํ•  ์ˆ˜ ์žˆ๋Š” ๊ท ํ˜•์„ ์œ ์ง€ํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ๋А๋‚๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ๊ฐ•๋ ฅํ•œ ์„ฑ์žฅ์„ ์ง€์†์ ์œผ๋กœ ์ด๋Œ์–ด๋‚ผ ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ”ผํ„ฐ ๊ทธ๋กฌ

์ •๋ง ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ „๋‹ฌํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ์šด์˜์ž

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์Œ ์งˆ๋ฌธ์€ D.A.์˜ ๋ฆฐ๋‹ค ๋ณผํ„ด ์™€์ด์ €๋กœ๋ถ€ํ„ฐ์ž…๋‹ˆ๋‹ค.
Davidson. Please go ahead. Linda Bolton Weiser

Yes, hi. Just on the question of your product launches and innovation, it seems like there is some pretty good innovation in the prestige sector of the market that you could be copying. There's a company out there that has jelly tints. And then in the primers, there's a Cloud Glow product. This is like a foam primer. So there's definitely innovation out there. It just seems like maybe you've slowed down in terms of your copying. So maybe you could talk about that. And then talk about also the progress you're making in those categories where your market share is very low, like foundations and mascara.
๋ฐ์ด๋น„์Šจ. ๋ง์”€ํ•ด ์ฃผ์„ธ์š”. ๋ฆฐ๋‹ค ๋ณผํŠผ ์›จ์ด์ €

๋„ค, ์•ˆ๋…•ํ•˜์„ธ์š”. ์ œํ’ˆ ์ถœ์‹œ์™€ ํ˜์‹ ์— ๊ด€ํ•œ ์งˆ๋ฌธ์ธ๋ฐ์š”, ์‹œ์žฅ์˜ ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ๋ถ€๋ฌธ์—์„œ ์ƒ๋‹นํžˆ ์ข‹์€ ํ˜์‹ ์ด ์ด๋ฃจ์–ด์ง€๊ณ  ์žˆ๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๋ฒค์น˜๋งˆํ‚นํ•  ๋งŒํ•œ ์ œํ’ˆ๋“ค์ด ์žˆ์–ด์š”. ์ ค๋ฆฌ ํ‹ดํŠธ๋ฅผ ์ถœ์‹œํ•œ ํšŒ์‚ฌ๊ฐ€ ์žˆ๊ณ , ํ”„๋ผ์ด๋จธ ๋ถ€๋ฌธ์—์„œ๋Š” ํด๋ผ์šฐ๋“œ ๊ธ€๋กœ์šฐ ์ œํ’ˆ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ œํ’ˆ์€ ํผ ํƒ€์ž…์˜ ํ”„๋ผ์ด๋จธ์ž…๋‹ˆ๋‹ค. ๋ถ„๋ช… ํ˜์‹ ์ ์ธ ์ œํ’ˆ๋“ค์ด ์‹œ์žฅ์— ๋‚˜์™€ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์—ฌ๋Ÿฌ๋ถ„์˜ ๋ฒค์น˜๋งˆํ‚น ์†๋„๊ฐ€ ๋‹ค์†Œ ๋А๋ ค์ง„ ๊ฒƒ ๊ฐ™์•„์š”. ์ด ๋ถ€๋ถ„์— ๋Œ€ํ•ด ์„ค๋ช…ํ•ด์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”? ๊ทธ๋ฆฌ๊ณ  ์‹œ์žฅ ์ ์œ ์œจ์ด ๋งค์šฐ ๋‚ฎ์€ ์นดํ…Œ๊ณ ๋ฆฌ, ์˜ˆ๋ฅผ ๋“ค์–ด ํŒŒ์šด๋ฐ์ด์…˜๊ณผ ๋งˆ์Šค์นด๋ผ์—์„œ ์–ด๋–ค ์ง„์ „์„ ์ด๋ฃจ๊ณ  ์žˆ๋Š”์ง€๋„ ๋ง์”€ํ•ด ์ฃผ์‹œ๋ฉด ์ข‹๊ฒ ์Šต๋‹ˆ๋‹ค.
And maybe you could talk about what progress you're making there? Thanks. Tarang Amin

Hi, Linda. So, first of all, I would tell you we have an incredibly strong innovation pipeline. So what I talked about was a little bit of a slower start in January on a couple of our items. But if you take a look at our Halo Glow power, it has an incredible prestige equivalent. Power Grip Mat is a unique innovation for us. But overall, Power Grip really continues to follow that Holy Grail approach of taking inspiration from our community and the best of prestige. And you'll continue to see that we have a great cadence of innovation coming for the fall as well Spring of next year, we go out three years.
ํƒ€๋ž‘ ์•„๋ฏผ

์•ˆ๋…•ํ•˜์„ธ์š”, ๋ฆฐ๋‹ค๋‹˜. ์šฐ์„  ์ €ํฌ๋Š” ๋งค์šฐ ๊ฐ•๋ ฅํ•œ ํ˜์‹  ํŒŒ์ดํ”„๋ผ์ธ์„ ๊ฐ–๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ œ๊ฐ€ ์–ธ๊ธ‰ํ–ˆ๋˜ ๊ฒƒ์€ 1์›”์— ๋ช‡๋ช‡ ์ œํ’ˆ์˜ ์‹œ์ž‘์ด ๋‹ค์†Œ ๋А๋ ธ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ €ํฌ์˜ Halo Glow ํŒŒ์šฐ๋”๋ฅผ ๋ณด์‹œ๋ฉด, ๊ทธ๊ฒƒ์ด ์–ผ๋งˆ๋‚˜ ๋†€๋ผ์šด ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ์ˆ˜์ค€์ธ์ง€ ์•„์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Power Grip ๋งคํŠธ๋Š” ์ €ํฌ์—๊ฒŒ ๋…ํŠนํ•œ ํ˜์‹ ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ „๋ฐ˜์ ์œผ๋กœ Power Grip์€ ์ปค๋ฎค๋‹ˆํ‹ฐ๋กœ๋ถ€ํ„ฐ ์˜๊ฐ์„ ๋ฐ›๊ณ  ์ตœ๊ณ ์˜ ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ์ œํ’ˆ๋“ค์˜ ์žฅ์ ์„ ์ทจํ•˜๋Š” ๊ทธ Holy Grail ์ ‘๊ทผ๋ฒ•์„ ๊ณ„์† ๋”ฐ๋ฅด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์•ž์œผ๋กœ๋„ ์ €ํฌ๊ฐ€ ๊ฐ€์„๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ๋‚ด๋…„ ๋ด„๊นŒ์ง€, ๊ทธ๋ฆฌ๊ณ  ํ–ฅํ›„ 3๋…„ ๊ฐ„ ์ง€์†์ ์œผ๋กœ ํ›Œ๋ฅญํ•œ ํ˜์‹ ์„ ์„ ๋ณด์ผ ๊ฒƒ์ž„์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
A lot of it comes to what the sequence or cadencing of some of that innovation is. So we not only study the market. The one thing I'll probably correct you on is, we never copy a product. It always has our e.l.f. twist. We always put our e.l.f. twist, I mean, probably the biggest one being able to have that prestige quality at the incredible price points. We can, but we always make a twist on within the products. And so I would say our innovation team does a terrific job of getting inspiration not only from our community, but those products from prestige. And you'll continue to see a very strong innovation cadence and pipeline from us. ์ด ๋ชจ๋“  ๊ฒƒ์€ ํ˜์‹ ์˜ ์ˆœ์„œ๋‚˜ ํƒ€์ด๋ฐ์— ๋‹ฌ๋ ค ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ์‹œ์žฅ์„ ๋‹จ์ˆœํžˆ ์—ฐ๊ตฌํ•˜๋Š” ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค. ํ•œ ๊ฐ€์ง€ ์ •์ •ํ•˜์ž๋ฉด, ์šฐ๋ฆฌ๋Š” ๊ฒฐ์ฝ” ์ œํ’ˆ์„ ๊ทธ๋Œ€๋กœ ๋ฒ ๋ผ์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ํ•ญ์ƒ e.l.f.๋งŒ์˜ ํŠน๋ณ„ํ•œ ๋ณ€ํ˜•์„ ๋”ํ•ฉ๋‹ˆ๋‹ค. ๋งํ•˜์ž๋ฉด, ๊ฐ€์žฅ ํฐ ์ฐจ๋ณ„์ ์€ ๊ณ ๊ธ‰์Šค๋Ÿฌ์šด ํ’ˆ์งˆ์„ ๋†€๋ผ์šด ๊ฐ€๊ฒฉ์— ์ œ๊ณตํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ œํ’ˆ์— ํ•ญ์ƒ ๋…ํŠนํ•œ ๋ณ€ํ˜•์„ ๊ฐ€ํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์ €๋Š” ์šฐ๋ฆฌ์˜ ํ˜์‹  ํŒ€์ด ์ปค๋ฎค๋‹ˆํ‹ฐ๋Š” ๋ฌผ๋ก , ๊ณ ๊ธ‰ ์ œํ’ˆ์—์„œ ์˜๊ฐ์„ ๋ฐ›์•„ ํ›Œ๋ฅญํ•œ ์ผ์„ ํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ๋งํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์•ž์œผ๋กœ๋„ ์šฐ๋ฆฌ๋กœ๋ถ€ํ„ฐ ์ง€์†์ ์œผ๋กœ ๊ฐ•๋ ฅํ•œ ํ˜์‹  ๋ฆฌ๋“ฌ๊ณผ ํŒŒ์ดํ”„๋ผ์ธ์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Mandy Fields

And I would just add on, Linda, on your question on the progress in some of our what we call Conquest categories, I think lip [ph] is a great example of that. A few years ago, even last year, we had maybe a 3%, 4% share in lip. And we have seen that grown over 800 basis points as we've come into this year. And so when we do have those innovations, to Tarang's point, it really allows us to continue to pick up share. And we're doing that across lip mascara foundation, those Conquest categories where we do have a lower share but have so much potential. Linda Bolton Weiser

Okay, thank you very much. Operator

Thank you.
๋งจ๋”” ํ•„์ฆˆ

๊ทธ๋ฆฌ๊ณ  ๋ฆฐ๋‹ค, ๋‹น์‹ ์ด '์ •๋ณต ์นดํ…Œ๊ณ ๋ฆฌ'์˜ ์ง„์ „์— ๋Œ€ํ•ด ์งˆ๋ฌธํ•œ ๊ฒƒ์— ๋ง๋ถ™์—ฌ ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด, ์ €๋Š” ๋ฆฝ[ph]์ด ๊ทธ ์ข‹์€ ์˜ˆ๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๋ช‡ ๋…„ ์ „, ์‹ฌ์ง€์–ด ์ž‘๋…„์—๋„ ์šฐ๋ฆฌ๋Š” ๋ฆฝ ์ œํ’ˆ์—์„œ ๋Œ€๋žต 3%, 4%์˜ ์ ์œ ์œจ์„ ๊ฐ€์ง€๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์˜ฌํ•ด์— ๋“ค์–ด์„œ๋ฉด์„œ 800 ๋ฒ ์ด์‹œ์Šค ํฌ์ธํŠธ ์ด์ƒ ์„ฑ์žฅํ•œ ๊ฒƒ์„ ๋ณผ ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ํƒ€๋ž‘์˜ ๋ง์ฒ˜๋Ÿผ, ์šฐ๋ฆฌ๊ฐ€ ํ˜์‹ ์„ ํ•  ๋•Œ, ๊ทธ๊ฒƒ์€ ์ •๋ง๋กœ ์šฐ๋ฆฌ๊ฐ€ ์ ์œ ์œจ์„ ๊ณ„์†ํ•ด์„œ ๋Š˜๋ ค๊ฐˆ ์ˆ˜ ์žˆ๊ฒŒ ํ•ด์ค๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ๋ฆฝ, ๋งˆ์Šค์นด๋ผ, ํŒŒ์šด๋ฐ์ด์…˜ ๋“ฑ์˜ ์ •๋ณต ์นดํ…Œ๊ณ ๋ฆฌ์—์„œ ๊ทธ๋ ‡๊ฒŒ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์นดํ…Œ๊ณ ๋ฆฌ๋“ค์€ ์ ์œ ์œจ์ด ๋‚ฎ์ง€๋งŒ ์—„์ฒญ๋‚œ ์ž ์žฌ๋ ฅ์„ ๊ฐ€์ง€๊ณ  ์žˆ์ฃ . ๋ฆฐ๋‹ค ๋ณผํŠผ ์™€์ด์ €

๋„ค, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์šด์˜์ž

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
And our next question today comes from Susan Anderson at Canaccord Genuity. Please go ahead. Susan Anderson

Hi, good evening. Thanks for taking my question. I want to maybe follow up on Naturium. Not sure if you could give some more color on how that performed in the quarter in terms of the growth rate there and then also on the rollout to Ulta. Curious if you're seeing new customers or existing customers buy the brand there and then also if you have any color, just on kind of more space that you could gain in the U.S. and globally? Thanks. Mandy Fields

We're very pleased with our performance overall with Naturium, Susan.
๋‹ค์Œ ์งˆ๋ฌธ์€ ์บ๋‚˜์ฝ”๋“œ ์ œ๋‰ด์ดํ‹ฐ์˜ ์ˆ˜์ž” ์•ค๋”์Šจ์œผ๋กœ๋ถ€ํ„ฐ์ž…๋‹ˆ๋‹ค. ์งˆ๋ฌธํ•ด ์ฃผ์„ธ์š”. ์ˆ˜์ž” ์•ค๋”์Šจ

์•ˆ๋…•ํ•˜์„ธ์š”, ์ €๋…์ด๋„ค์š”. ์งˆ๋ฌธ ๋ฐ›์•„์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋‚˜ํŠœ๋ฆฌ์—„์— ๋Œ€ํ•ด ์ข€ ๋” ์ด์•ผ๊ธฐํ•˜๊ณ  ์‹ถ์€๋ฐ์š”. ์ด๋ฒˆ ๋ถ„๊ธฐ์— ๋‚˜ํŠœ๋ฆฌ์—„์˜ ์„ฑ์žฅ๋ฅ ๊ณผ ์šธํƒ€๋กœ์˜ ์ถœ์‹œ ์ƒํ™ฉ์— ๋Œ€ํ•ด ์ข€ ๋” ์ž์„ธํžˆ ์„ค๋ช…ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ์„๊นŒ์š”? ์šธํƒ€์—์„œ ์ƒˆ๋กœ์šด ๊ณ ๊ฐ์ด ๋ธŒ๋žœ๋“œ๋ฅผ ๊ตฌ๋งคํ•˜๋Š”์ง€, ์•„๋‹ˆ๋ฉด ๊ธฐ์กด ๊ณ ๊ฐ๋“ค์ด ๊ตฌ๋งคํ•˜๋Š”์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ๋ฏธ๊ตญ๊ณผ ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ๋” ๋งŽ์€ ๊ณต๊ฐ„์„ ํ™•๋ณดํ•  ์ˆ˜ ์žˆ๋Š”์ง€์— ๋Œ€ํ•ด์„œ๋„ ์„ค๋ช…ํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”? ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋งจ๋”” ํ•„์ฆˆ

์ˆ˜์ž”, ๋‚˜ํŠœ๋ฆฌ์—„์˜ ์ „๋ฐ˜์ ์ธ ์„ฑ๊ณผ์— ๋Œ€ํ•ด ๋งค์šฐ ๋งŒ์กฑํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
And especially in Q3, they continue to show growth, particularly in Ulta where we've launched. We continue to see that business build week over week in Ulta. And so we're very pleased with the expanded distribution and the growth that we're seeing on Naturium. And as a reminder, it has tremendous white space opportunity as well. Really only two retailers are Target and Ulta. Overall physical retail. They do sell on Amazon and have their own.com. But really the rest of the world is white space opportunity for them. We're pleased as well with the progress that we've seen in Boots. They did launch in a few hundred of booth skin care doors, top performing skin care doors. ํŠนํžˆ 3๋ถ„๊ธฐ์—๋Š” ์šธํƒ€์—์„œ์˜ ๋ก ์นญ์„ ํ†ตํ•ด ์„ฑ์žฅ์„ธ๋ฅผ ์ง€์†์ ์œผ๋กœ ๋ณด์—ฌ์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šธํƒ€์—์„œ์˜ ์‚ฌ์—…์€ ๋งค์ฃผ ์„ฑ์žฅํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด์— ๋Œ€ํ•ด ๋งค์šฐ ๋งŒ์กฑํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ, ๋„ค์ด์ธ„๋ฆฌ์›€์˜ ์œ ํ†ต ํ™•๋Œ€์™€ ์„ฑ์žฅ์„ ๋ณด๋ฉฐ ๊ธฐ์ฉ๋‹ˆ๋‹ค. ์ถ”๊ฐ€์ ์œผ๋กœ, ์ด ๋ธŒ๋žœ๋“œ๋Š” ์•„์ง๋„ ๋งŽ์€ ๊ฐ€๋Šฅ์„ฑ์„ ๊ฐ€์ง„ ๋ฏธ๊ฐœ์ฒ™ ์‹œ์žฅ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ ์ฃผ์š” ์†Œ๋งค์ ์€ ํƒ€๊ฒŸ๊ณผ ์šธํƒ€ ๋ฟ์ž…๋‹ˆ๋‹ค. ์ „๋ฐ˜์ ์œผ๋กœ ๋ฌผ๋ฆฌ์  ์†Œ๋งค์ ์—์„œ ํŒ๋งค๋˜๋ฉฐ, ์•„๋งˆ์กด๊ณผ ์ž์ฒด ์›น์‚ฌ์ดํŠธ์—์„œ๋„ ํŒ๋งค๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์‚ฌ์‹ค์ƒ ์„ธ๊ณ„ ๋‚˜๋จธ์ง€ ์ง€์—ญ์€ ๋ชจ๋‘ ๋ฏธ๊ฐœ์ฒ™ ์‹œ์žฅ์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ, ๋ถ€์ธ ์—์„œ์˜ ์ง„์ „์—๋„ ๋งŒ์กฑํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋“ค์€ ๋ช‡ ๋ฐฑ ๊ฐœ์˜ ๋ถ€์ธ  ์Šคํ‚จ์ผ€์–ด ๋งค์žฅ์—์„œ ์„ฑ๊ณต์ ์œผ๋กœ ๋ก ์นญํ–ˆ์œผ๋ฉฐ, ์ด๋“ค ๋งค์žฅ์€ ์ตœ๊ณ  ์„ฑ๊ณผ๋ฅผ ๋‚ด๋Š” ์Šคํ‚จ์ผ€์–ด ๋งค์žฅ๋“ค์ž…๋‹ˆ๋‹ค.
And we continue to see great progress there as well, so very excited for the prospects for Naturium as we look forward. Tarang Amin

Yes, you'll continue to hear about other distribution expansion on Naturium, feel that it's performed extremely well, clinically effective biocompatible skin care, incredible formulations with really great resonance with consumers. So we're very excited about continuing to build that up. Susan Anderson

Okay, great. And then maybe if I could just add a follow up just in general on the competitive landscape.
ํƒ€๋ž‘ ์•„๋ฏผ:
๋˜ํ•œ ๊ทธ ๋ถ„์•ผ์—์„œ๋„ ํฐ ์ง„์ „์„ ๊ณ„์†ํ•ด์„œ ๋ณด๊ณ  ์žˆ์œผ๋‹ˆ, ์•ž์œผ๋กœ ๋‚˜ํˆฌ๋ฆฌ์›€์˜ ์ „๋ง์— ๋Œ€ํ•ด ๋งค์šฐ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ˆ˜์ž” ์•ค๋”์Šจ:
๋„ค, ๋‚˜ํˆฌ๋ฆฌ์›€์˜ ๋‹ค๋ฅธ ์œ ํ†ต ํ™•์žฅ ์†Œ์‹๋„ ๊ณ„์† ๋“ฃ๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด ์ œํ’ˆ์€ ๋งค์šฐ ํƒ์›”ํ•˜๊ฒŒ ์„ฑ๋Šฅ์„ ๋ฐœํœ˜ํ•˜๋ฉฐ, ์ž„์ƒ์ ์œผ๋กœ ํšจ๊ณผ์ ์ด๊ณ  ์ƒ์ฒด ์ ํ•ฉํ•œ ์Šคํ‚จ์ผ€์–ด ์ œํ’ˆ์ž…๋‹ˆ๋‹ค. ๋›ฐ์–ด๋‚œ ํฌ๋ฎฌ๋ ˆ์ด์…˜๊ณผ ์†Œ๋น„์ž๋“ค๊ณผ์˜ ๋†’์€ ๊ณต๊ฐ๋Œ€ ๋•๋ถ„์— ์šฐ๋ฆฌ๋Š” ์ด ๋ธŒ๋žœ๋“œ๋ฅผ ๊ณ„์†ํ•ด์„œ ํ‚ค์›Œ๋‚˜๊ฐ€๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ๋งค์šฐ ํฅ๋ถ„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ข‹์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ํ˜น์‹œ ๊ฒฝ์Ÿ ํ™˜๊ฒฝ์— ๋Œ€ํ•ด ์ถ”๊ฐ€๋กœ ์งˆ๋ฌธ์„ ๋“œ๋ ค๋„ ๋ ๊นŒ์š”?
I mean, it sounds like you guys don't think that other brands are necessarily able to copy kind of your differentiated strategy, I guess, does it seem like though, maybe some of these legacy brands are, kind of starting to learn how you guys operate and copy you guys a little bit in terms of rolling out these dupes and other hot products. And then also, do you feel like there's more new brands coming into the landscape that's making it a little bit more competitive, such as maybe some cases beauty brands or other smaller pop up brands? Thanks. Tarang Amin

What I tell you is this category has always been competitive.
๋ง์”€ํ•˜์‹  ๊ฒƒ์ฒ˜๋Ÿผ, ์—ฌ๋Ÿฌ๋ถ„๋“ค์˜ ์ฐจ๋ณ„ํ™”๋œ ์ „๋žต์„ ๋‹ค๋ฅธ ๋ธŒ๋žœ๋“œ๋“ค์ด ๊ทธ๋Œ€๋กœ ๋ชจ๋ฐฉํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋ณด์ง€ ์•Š๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ, ๊ธฐ์กด์˜ ๋ ˆ๊ฑฐ์‹œ ๋ธŒ๋žœ๋“œ๋“ค์ด ์—ฌ๋Ÿฌ๋ถ„๋“ค์˜ ์šด์˜ ๋ฐฉ์‹์„ ์กฐ๊ธˆ์”ฉ ๋ฐฐ์šฐ๊ธฐ ์‹œ์ž‘ํ•˜๊ณ , ์ธ๊ธฐ ์ œํ’ˆ์ด๋‚˜ ์œ ์‚ฌ ์ œํ’ˆ์„ ์ถœ์‹œํ•˜๋Š” ๋ฐฉ์‹์—์„œ ์—ฌ๋Ÿฌ๋ถ„๋“ค์„ ์–ด๋А ์ •๋„ ๋”ฐ๋ผ ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๊นŒ? ๋˜ํ•œ, ๋ทฐํ‹ฐ ๋ธŒ๋žœ๋“œ๋‚˜ ๋‹ค๋ฅธ ์ž‘์€ ํŒ์—… ๋ธŒ๋žœ๋“œ๋“ค์ฒ˜๋Ÿผ ์ƒˆ๋กœ์šด ๋ธŒ๋žœ๋“œ๋“ค์ด ์‹œ์žฅ์— ์ง„์ž…ํ•˜๋ฉด์„œ ๊ฒฝ์Ÿ์ด ์กฐ๊ธˆ ๋” ์น˜์—ดํ•ด์ง€๊ณ  ์žˆ๋‹ค๊ณ  ๋А๋ผ์‹œ๋‚˜์š”? ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ํƒ€๋ž‘ ์•„๋ฏผ

์ œ๊ฐ€ ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์€ ๊ฒƒ์€ ์ด ๋ถ„์•ผ๊ฐ€ ํ•ญ์ƒ ๊ฒฝ์Ÿ์ ์ด์—ˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
In Nielsen alone, I think there's 1,900 cosmetics and skin care brands tracked by Nielsen. The big difference is which ones are able to scale and very few are able to. I think e.l.f. is one of only four with more than $850 million retail sales. But even if you look at who has more than $100 million in retail sales, I think it's only 26. So you're going to see a lot of brands come and go or sustain at a very small level from a competitive position. I feel like we're stronger than we've ever been. ๋‹์Šจ์—์„œ๋งŒ ์ถ”์ ํ•˜๋Š” ํ™”์žฅํ’ˆ ๋ฐ ์Šคํ‚จ์ผ€์–ด ๋ธŒ๋žœ๋“œ๊ฐ€ 1,900๊ฐœ๋‚˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ค‘์š”ํ•œ ์ฐจ์ด์ ์€ ๊ทธ ์ค‘ ์–ผ๋งˆ๋‚˜ ๋งŽ์€ ๋ธŒ๋žœ๋“œ๊ฐ€ ์„ฑ์žฅํ•  ์ˆ˜ ์žˆ๋Š”๊ฐ€ ํ•˜๋Š” ๊ฒƒ์ธ๋ฐ, ๊ทธ ์ˆ˜๋Š” ๋งค์šฐ ์ ์Šต๋‹ˆ๋‹ค. e.l.f.๋Š” 8์–ต 5์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ์ด์ƒ์˜ ์†Œ๋งค ๋งค์ถœ์„ ๊ธฐ๋กํ•œ ๋‹จ ๋„ค ๊ฐœ ๋ธŒ๋žœ๋“œ ์ค‘ ํ•˜๋‚˜์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์†Œ๋งค ๋งค์ถœ์ด 1์–ต ๋‹ฌ๋Ÿฌ ์ด์ƒ์ธ ๋ธŒ๋žœ๋“œ๋ฅผ ์‚ดํŽด๋ณด๋ฉด, ๊ทธ ์ˆ˜๋Š” 26๊ฐœ์— ๋ถˆ๊ณผํ•ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ๋งŽ์€ ๋ธŒ๋žœ๋“œ๋“ค์ด ๋“ฑ์žฅํ–ˆ๋‹ค ์‚ฌ๋ผ์ง€๊ฑฐ๋‚˜, ๊ฒฝ์Ÿ์  ์œ„์น˜์—์„œ ๋งค์šฐ ์ž‘์€ ๊ทœ๋ชจ๋กœ ์œ ์ง€๋  ๊ฒƒ์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ €๋Š” ์šฐ๋ฆฌ๊ฐ€ ๊ทธ ์–ด๋А ๋•Œ๋ณด๋‹ค ๊ฐ•ํ•˜๋‹ค๊ณ  ๋А๋‚๋‹ˆ๋‹ค.
If you take a look at our unique areas of competitive advantage, while some people will try to copy elements of this, I mean, often people will go and try to copy elements of our marketing, but we've already pivoted and moved on and Conquest on other platforms by the time they're figuring out the first one, our ability of how we engage and entertain our community. I think in the last year alone, we had 20 unique campaigns. As we look at any of our competitors by brand, they're lucky to do one or two. So there's just a different kind of freneticism and level at which we're operating on those elements. ์šฐ๋ฆฌ๊ฐ€ ๊ฐ€์ง„ ๋…ํŠนํ•œ ๊ฒฝ์Ÿ ์šฐ์œ„๋ฅผ ์‚ดํŽด๋ณด๋ฉด, ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์ด ์ด๊ฒƒ์˜ ์ผ๋ถ€๋ฅผ ๋ชจ๋ฐฉํ•˜๋ ค ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ์ข…์ข… ์‚ฌ๋žŒ๋“ค์ด ์šฐ๋ฆฌ์˜ ๋งˆ์ผ€ํŒ… ์š”์†Œ๋ฅผ ๋ณต์ œํ•˜๋ ค๊ณ  ์‹œ๋„ํ•˜์ง€๋งŒ, ์šฐ๋ฆฌ๋Š” ์ด๋ฏธ ์ „๋žต์„ ๋ณ€๊ฒฝํ•˜์—ฌ ๋‹ค๋ฅธ ํ”Œ๋žซํผ์—์„œ ์ƒˆ๋กœ์šด ์„ฑ๊ณผ๋ฅผ ๋‚ด๊ณ  ์žˆ์„ ๋•Œ์ฏค ๊ทธ๋“ค์€ ์—ฌ์ „ํžˆ ์ฒซ ๋ฒˆ์งธ๋ฅผ ํŒŒ์•…ํ•˜๋ ค ์• ์“ฐ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ์ปค๋ฎค๋‹ˆํ‹ฐ์™€ ์–ด๋–ป๊ฒŒ ์†Œํ†ตํ•˜๊ณ  ์ฆ๊ฒ๊ฒŒ ํ•˜๋Š”์ง€์— ๋Œ€ํ•œ ๋Šฅ๋ ฅ์ด ๊ทธ ์˜ˆ์ž…๋‹ˆ๋‹ค. ์ง€๋‚œ ํ•œ ํ•ด ๋™์•ˆ ์šฐ๋ฆฌ๋Š” 20๊ฐœ์˜ ๋…ํŠนํ•œ ์บ ํŽ˜์ธ์„ ์ง„ํ–‰ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ฒฝ์Ÿ ๋ธŒ๋žœ๋“œ๋ฅผ ์‚ดํŽด๋ณด๋ฉด, ๊ทธ๋“ค์€ ์šด ์ข‹๊ฒŒ ํ•˜๋‚˜๋‚˜ ๋‘ ๊ฐœ๋ฅผ ์ง„ํ–‰ํ•  ์ˆ˜ ์žˆ์„ ๋ฟ์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋ฏ€๋กœ ์šฐ๋ฆฌ๊ฐ€ ์šด์˜ํ•˜๋Š” ์ˆ˜์ค€๊ณผ ๊ทธ์— ๋”ฐ๋ฅธ ํ™œ๋™์˜ ๊ฐ•๋„๋Š” ํ™•์—ฐํžˆ ๋‹ค๋ฆ…๋‹ˆ๋‹ค.
And then probably the most important thing, we have not seen anyone come anywhere close to this ability of having prestige quality at the price points we have. That is a unique competitive advantage we have. And so even on the Dukes [ph], as I look at the legacy players, if they're lucky, they might have one or two in a couple of year period. It's nowhere near. We have basically, I don't know, at least four or five holy grails that we just launched. We'll be able to follow that up with more in the fall. So, I feel great from that competitive position. I think the best indication of that, frankly, is the market share. ๊ทธ๋ฆฌ๊ณ  ์•„๋งˆ๋„ ๊ฐ€์žฅ ์ค‘์š”ํ•œ ๊ฒƒ์€, ์šฐ๋ฆฌ๊ฐ€ ์ œ๊ณตํ•˜๋Š” ๊ฐ€๊ฒฉ๋Œ€์—์„œ ์ด๋Ÿฌํ•œ ํ”„๋ ˆ์Šคํ‹ฐ์ง€ ํ’ˆ์งˆ์„ ๊ฐ–์ถ˜ ์‚ฌ๋ก€๋ฅผ ์–ด๋””์—์„œ๋„ ๋ณธ ์ ์ด ์—†๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค. ์ด๊ฒƒ์€ ์šฐ๋ฆฌ๋งŒ์˜ ๋…ํŠนํ•œ ๊ฒฝ์Ÿ ์šฐ์œ„์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ๋“€ํฌ์Šค[๊ฐ€๋ช…]๋ฅผ ๋ณด๋”๋ผ๋„, ๊ธฐ์กด์˜ ๊ฒฝ์Ÿ์ž๋“ค์„ ์‚ดํŽด๋ณด๋ฉด, ์šด์ด ์ข‹๋‹ค๋ฉด ๋ช‡ ๋…„์— ํ•œ๋‘ ๊ฐœ ์ •๋„๋ฅผ ๋‚ด๋†“์„ ์ˆ˜ ์žˆ์„์ง€ ๋ชจ๋ฆ…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์™€ ๋น„๊ตํ•  ๋ฐ”๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค. ์‚ฌ์‹ค ์šฐ๋ฆฌ๋Š” ์ตœ์†Œํ•œ ๋„ค ๊ฐœ๋‚˜ ๋‹ค์„ฏ ๊ฐœ์˜ ๊ฒฐ์ •์ ์ธ ์ œํ’ˆ์„ ๋ฐฉ๊ธˆ ์ถœ์‹œํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ฐ€์„์— ๋” ๋งŽ์€ ์ œํ’ˆ์„ ์„ ๋ณด์ผ ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ๊ฒฝ์Ÿ์  ์œ„์น˜์—์„œ ๋งค์šฐ ์ข‹๋‹ค๊ณ  ๋А๋‚๋‹ˆ๋‹ค. ์†”์งํžˆ ๋งํ•ด์„œ, ๊ทธ๊ฒƒ์„ ๊ฐ€์žฅ ์ž˜ ๋‚˜ํƒ€๋‚ด๋Š” ์ง€ํ‘œ๋Š” ์‹œ์žฅ ์ ์œ ์œจ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
And we've more than doubled our market share in the last three years, shows kind of the momentum and how others have not been able to replicate the success that we. Susan Anderson

Okay, great. Thanks so much. Good luck the rest of the year. Operator

Thank you. And our next question comes from Anna Lizzul with Bank of America. Please go ahead. Anna Lizzul

Hi, good afternoon and thank you so much for the question. I just wanted to see if you give us more detail on a breakdown, maybe by category in the quarter as well as in January, on which parts underperformed versus performed well. I think lipped continued to perform well for part of that time frame.
์šฐ๋ฆฌ๋Š” ์ง€๋‚œ 3๋…„๊ฐ„ ์‹œ์žฅ ์ ์œ ์œจ์„ ๋‘ ๋ฐฐ ์ด์ƒ ๋Š˜๋ ธ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์šฐ๋ฆฌ์˜ ๋ชจ๋ฉ˜ํ…€์„ ๋ณด์—ฌ์ฃผ๊ณ , ๋‹ค๋ฅธ ๊ฒฝ์Ÿ์ž๋“ค์ด ์šฐ๋ฆฌ๋งŒํผ์˜ ์„ฑ๊ณต์„ ์žฌํ˜„ํ•˜์ง€ ๋ชปํ–ˆ๋‹ค๋Š” ๊ฒƒ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค. - ์ˆ˜์ž” ์•ค๋”์Šจ

์ข‹์Šต๋‹ˆ๋‹ค, ์ •๋ง ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์˜ฌํ•ด ๋‚˜๋จธ์ง€ ๊ธฐ๊ฐ„๋„ ์ข‹์€ ์„ฑ๊ณผ ๊ฑฐ๋‘์‹œ๊ธธ ๋ฐ”๋ž๋‹ˆ๋‹ค. - ์šด์˜์ž

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์Œ ์งˆ๋ฌธ์€ ๋ฑ…ํฌ ์˜ค๋ธŒ ์•„๋ฉ”๋ฆฌ์นด์˜ ์•ˆ๋‚˜ ๋ฆฌ์ค„๋กœ๋ถ€ํ„ฐ ์˜ต๋‹ˆ๋‹ค. ์งˆ๋ฌธํ•ด ์ฃผ์„ธ์š”. - ์•ˆ๋‚˜ ๋ฆฌ์ค„

์•ˆ๋…•ํ•˜์„ธ์š”, ์ข‹์€ ์˜คํ›„์ž…๋‹ˆ๋‹ค. ์งˆ๋ฌธ์„ ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋ถ„๊ธฐ๋ณ„๋กœ, ๊ทธ๋ฆฌ๊ณ  1์›”์—๋„, ์–ด๋–ค ๋ถ€๋ถ„์ด ๋ถ€์ง„ํ–ˆ๊ณ  ์–ด๋–ค ๋ถ€๋ถ„์ด ์ž˜ํ–ˆ๋Š”์ง€์— ๋Œ€ํ•ด ์ข€ ๋” ์ž์„ธํ•œ ๋‚ด์šฉ์„ ์•Œ๋ ค์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”? ์ €๋Š” ๋ฆฝ ์ œํ’ˆ์ด ๊ทธ ๊ธฐ๊ฐ„ ๋™์•ˆ ๊ณ„์† ์ž˜ ํŒ”๋ ธ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
And then if you can comment on just skincare outside of color cosmetics, the trends you're seeing there, and how e.l.f. skin is performing versus Naturium. Thank you. Tarang Amin

So Anna I'll do it in two parts. I'd say in Q3, we saw pretty broad strength across every one of our segments. In color cosmetics as well as in skin care, you saw pretty massive share gains in each one of our core segments. In January, I'd say the strongest subcategory was lip. We continue to see good momentum in lip back to this point, I think complexion was a little bit more challenged. But again we don't see anything, any indicators for the long term on that.
๊ทธ๋ฆฌ๊ณ  ์Šคํ‚จ์ผ€์–ด ๋ถ€๋ฌธ์— ๋Œ€ํ•ด์„œ, ์ปฌ๋Ÿฌ ํ™”์žฅํ’ˆ์„ ์ œ์™ธํ•˜๊ณ  ํ˜„์žฌ ๋ณด๊ณ  ์žˆ๋Š” ํŠธ๋ Œ๋“œ์™€ e.l.f. ์Šคํ‚จ๊ณผ Naturium์˜ ์„ฑ๊ณผ๋ฅผ ๋น„๊ตํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”? ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ํƒ€๋ž‘ ์•„๋ฏผ

์•ˆ๋‚˜, ๋‘ ๋ถ€๋ถ„์œผ๋กœ ๋‚˜๋ˆ ์„œ ์„ค๋ช…๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. 3๋ถ„๊ธฐ์—๋Š” ์ €ํฌ์˜ ๋ชจ๋“  ๋ถ€๋ฌธ์—์„œ ๊ด‘๋ฒ”์œ„ํ•œ ๊ฐ•์„ธ๋ฅผ ๋ณด์•˜์Šต๋‹ˆ๋‹ค. ์ปฌ๋Ÿฌ ํ™”์žฅํ’ˆ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์Šคํ‚จ์ผ€์–ด ๋ถ€๋ฌธ์—์„œ๋„ ๊ฐ ํ•ต์‹ฌ ๋ถ€๋ฌธ์—์„œ ์ƒ๋‹นํ•œ ์‹œ์žฅ ์ ์œ ์œจ์„ ํ™•๋Œ€ํ–ˆ์Šต๋‹ˆ๋‹ค. 1์›”์—๋Š” ๋ฆฝ ์ œํ’ˆ์ด ๊ฐ€์žฅ ๊ฐ•์„ธ๋ฅผ ๋ณด์ธ ํ•˜์œ„ ์นดํ…Œ๊ณ ๋ฆฌ์˜€์Šต๋‹ˆ๋‹ค. ์ด ์‹œ์ ๊นŒ์ง€ ๋ฆฝ ์ œํ’ˆ์— ๋Œ€ํ•œ ์ข‹์€ ๋ชจ๋ฉ˜ํ…€์ด ์ง€์†๋˜๊ณ  ์žˆ๋‹ค๊ณ  ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ํ”ผ๋ถ€ ํ†ค ์ œํ’ˆ์€ ์กฐ๊ธˆ ๋” ๋„์ „์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ์žฅ๊ธฐ์ ์œผ๋กœ ๋ณผ ๋•Œ ์šฐ๋ คํ•  ๋งŒํ•œ ์ง€ํ‘œ๋Š” ๋ณด์ด์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
And then skincare continue to grow at a faster clip in January. But overall, our strategy with the innovation we have, our approach of how we engage consumers is we see an opportunity to continue to grow share across each of our segments and skincare. Anna Lizzul

Great. Thank you so much. Operator

Thank you. And our next question comes from Mark Altschwager with Baird. Please go ahead. Mark Altschwager

Good afternoon. Thank you for taking my question. Does your updated guidance incorporate expectations for retailer destocking? And are any of your major retailer partners talking about this given the softer consumption trends? Mandy Fields

Hi Mark.
๊ทธ๋ฆฌ๊ณ  1์›”์—๋Š” ์Šคํ‚จ์ผ€์–ด ๋ถ€๋ฌธ์ด ๋” ๋น ๋ฅธ ์†๋„๋กœ ์„ฑ์žฅ์„ ๊ณ„์†ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ „๋ฐ˜์ ์œผ๋กœ, ์šฐ๋ฆฌ๊ฐ€ ๊ฐ€์ง„ ํ˜์‹ ๊ณผ ์†Œ๋น„์ž์™€์˜ ์ ‘๊ทผ ๋ฐฉ์‹์„ ํ†ตํ•ด, ๊ฐ ์„ธ๊ทธ๋จผํŠธ์™€ ์Šคํ‚จ์ผ€์–ด ๋ถ€๋ฌธ์—์„œ ์‹œ์žฅ ์ ์œ ์œจ์„ ๊ณ„์†ํ•ด์„œ ํ™•๋Œ€ํ•  ๊ธฐํšŒ๊ฐ€ ์žˆ๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค. ์•ˆ๋‚˜ ๋ฆฌ์ค„

์ •๋ง ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์šด์˜์ž

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์Œ ์งˆ๋ฌธ์€ ๋ฒ ์–ด๋“œ์˜ ๋งˆํฌ ์•ŒํŠธ์Šˆ๋ฐ”๊ฑฐ๋กœ๋ถ€ํ„ฐ ์˜ต๋‹ˆ๋‹ค. ์งˆ๋ฌธํ•ด ์ฃผ์„ธ์š”. ๋งˆํฌ ์•ŒํŠธ์Šˆ๋ฐ”๊ฑฐ

์•ˆ๋…•ํ•˜์„ธ์š”, ์˜คํ›„์—๋„ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ œ ์งˆ๋ฌธ์„ ๋ฐ›์•„์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์—…๋ฐ์ดํŠธ๋œ ์ง€์นจ์—๋Š” ์†Œ๋งค์—…์ฒด์˜ ์žฌ๊ณ  ์ •๋ฆฌ ๊ธฐ๋Œ€๊ฐ€ ํฌํ•จ๋˜์–ด ์žˆ๋‚˜์š”? ๊ทธ๋ฆฌ๊ณ  ์ฃผ์š” ์†Œ๋งค์—…์ฒด ํŒŒํŠธ๋„ˆ๋“ค ์ค‘ ์ด๋Ÿฌํ•œ ๋ถ€๋“œ๋Ÿฌ์šด ์†Œ๋น„ ์ถ”์„ธ๋ฅผ ๊ณ ๋ คํ•˜์—ฌ ์ด์— ๋Œ€ํ•ด ์–ธ๊ธ‰ํ•˜๋Š” ๊ณณ์ด ์žˆ๋‚˜์š”? ๋งจ๋”” ํ•„์ฆˆ

์•ˆ๋…•ํ•˜์„ธ์š”, ๋งˆํฌ.
We have not heard that from our retailers at this point. Even with our consumption being down, we still are the most productive brand that our retailers carry. And so we typically will see continued orders on our product. And so we have just not seen anything like that yet. Mark Altschwager

Thank you. And then separately, understanding you don't want to get too specific on your expectations for revenue run rates in fiscal 2026, but could you just frame up the level of flexibility there is in the cost structure should this softer demand backdrop persist? Mandy Fields

Yes. So we have, as you can see in Q4, our SG&A is leveraging.
์šฐ๋ฆฌ๋Š” ์•„์ง ์šฐ๋ฆฌ ์†Œ๋งค์—…์ฒด๋“ค๋กœ๋ถ€ํ„ฐ ๊ทธ๋Ÿฐ ์ด์•ผ๊ธฐ๋ฅผ ๋“ฃ์ง€ ๋ชปํ–ˆ์Šต๋‹ˆ๋‹ค. ์†Œ๋น„๊ฐ€ ์ค„์–ด๋“ค์—ˆ์Œ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ์šฐ๋ฆฌ๋Š” ์—ฌ์ „ํžˆ ์†Œ๋งค์—…์ฒด๋“ค์ด ์ทจ๊ธ‰ํ•˜๋Š” ๋ธŒ๋žœ๋“œ ์ค‘์—์„œ ๊ฐ€์žฅ ์ƒ์‚ฐ์„ฑ์ด ๋†’์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ ์ œํ’ˆ์— ๋Œ€ํ•œ ์ง€์†์ ์ธ ์ฃผ๋ฌธ์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ด ์ผ๋ฐ˜์ ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์•„์ง ๊ทธ๋Ÿฐ ์ƒํ™ฉ์€ ์ „ํ˜€ ๋ณด์ง€ ๋ชปํ–ˆ์Šต๋‹ˆ๋‹ค. ๋งˆํฌ ์•ŒํŠธ์Šˆ์™€๊ฑฐ

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๋ณ„๋„๋กœ, 2026 ํšŒ๊ณ„์—ฐ๋„์˜ ์ˆ˜์ต๋ฅ ์— ๋Œ€ํ•œ ๊ตฌ์ฒด์ ์ธ ๊ธฐ๋Œ€์น˜๋ฅผ ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์ง€ ์•Š๋‹ค๋Š” ๊ฒƒ์„ ์ดํ•ดํ•ฉ๋‹ˆ๋‹ค๋งŒ, ์ด๋Ÿฌํ•œ ์ˆ˜์š” ๊ฐ์†Œ๊ฐ€ ์ง€์†๋  ๊ฒฝ์šฐ ๋น„์šฉ ๊ตฌ์กฐ์—์„œ์˜ ์œ ์—ฐ์„ฑ ์ˆ˜์ค€์„ ์„ค๋ช…ํ•ด์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”? ๋งจ๋”” ํ•„์ฆˆ

๋„ค. ๋ณด์‹œ๋‹ค์‹œํ”ผ 4๋ถ„๊ธฐ์— ์šฐ๋ฆฌ์˜ ์ผ๋ฐ˜๊ด€๋ฆฌ๋น„์™€ ํŒ๋งค๋น„๋Š” ๋ ˆ๋ฒ„๋ฆฌ์ง•๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
Again, I talked about that being driven largely by our marketing investment. But as we think about kind of where there's flexibility in our P&L, we certainly have the flexibility to reduce costs on certain areas. We have cost savings programs that we are running with our suppliers every year. But really our focus has been on investing behind the business and making sure that we have the people and the infrastructure that we need to capitalize on those white space areas that Tarang just spoke about and so that's really more so of our focus as we move ahead, just really making sure that we continue to make progress against those growth areas in the business. Mark Altschwager

Thank you.
๋‹ค์‹œ ๋ง์”€๋“œ๋ฆฌ์ง€๋งŒ, ์ด๋Š” ์ฃผ๋กœ ๋งˆ์ผ€ํŒ… ํˆฌ์ž์— ์˜ํ•ด ์ด๋Œ๋ ค ์™”์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์†์ต๊ณ„์‚ฐ์„œ์—์„œ ์œ ์—ฐ์„ฑ์„ ๊ฐ€์งˆ ์ˆ˜ ์žˆ๋Š” ๋ถ€๋ถ„์„ ์ƒ๊ฐํ•ด๋ณผ ๋•Œ, ํŠน์ • ์˜์—ญ์—์„œ ๋น„์šฉ์„ ์ค„์ผ ์ˆ˜ ์žˆ๋Š” ์œ ์—ฐ์„ฑ์ด ํ™•์‹คํžˆ ์žˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋งค๋…„ ๊ณต๊ธ‰์—…์ฒด๋“ค๊ณผ ํ•จ๊ป˜ ๋น„์šฉ ์ ˆ๊ฐ ํ”„๋กœ๊ทธ๋žจ์„ ์ง„ํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ์šฐ๋ฆฌ์˜ ์ฃผ๋œ ์ดˆ์ ์€ ์‚ฌ์—…์— ํˆฌ์žํ•˜๊ณ , ํƒ€๋ž‘์ด ๋ฐฉ๊ธˆ ์–ธ๊ธ‰ํ•œ ๊ทธ ํ™”์ดํŠธ ์ŠคํŽ˜์ด์Šค ์˜์—ญ์—์„œ ๊ธฐํšŒ๋ฅผ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•„์š”ํ•œ ์ธ๋ ฅ๊ณผ ์ธํ”„๋ผ๋ฅผ ํ™•๋ณดํ•˜๋Š” ๋ฐ ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์•ž์œผ๋กœ ๋‚˜์•„๊ฐ€๋ฉด์„œ ์šฐ๋ฆฌ์˜ ์ฃผ๋œ ์ดˆ์ ์€ ์‚ฌ์—…์˜ ์„ฑ์žฅ ์˜์—ญ์—์„œ ์ง€์†์ ์œผ๋กœ ์ง„์ „์„ ์ด๋ฃจ๋Š” ๊ฒƒ์„ ํ™•์‹คํžˆ ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋งˆํฌ ์•ŒํŠธ์Šˆ๋ฐ”๊ฑฐ

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
Operator

Thank you. This concludes our question-and-answer session. I'd like to turn the conference back over to Tarang Amin for closing remarks. Tarang Amin

Well, thank you everyone for joining us today. I want to close by saying how proud I am of the incredible e.l.f. Beauty team for delivering another quarter of industry leading results. I want to thank every e.l.f. and every e.l.f. partner for your passion and dedication to our vision of creating a different kind of beauty company. We look forward to seeing some of you at Cagny in a few weeks and speaking with you in May when we'll discuss our fourth quarter results and FY26 outlook. Thank you and be well. Operator

Thank you.
์ง„ํ–‰์ž

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ด๋กœ์จ ์งˆ์˜์‘๋‹ต ์„ธ์…˜์„ ๋งˆ์น˜๊ฒ ์Šต๋‹ˆ๋‹ค. ์ด์ œ ํƒ€๋ž‘ ์•„๋ฏผ์—๊ฒŒ ๋งˆ๋ฌด๋ฆฌ ๋ฐœ์–ธ์„ ์œ„ํ•ด ํšŒ์˜๋ฅผ ๋„˜๊ธฐ๊ฒ ์Šต๋‹ˆ๋‹ค. ํƒ€๋ž‘ ์•„๋ฏผ

์˜ค๋Š˜ ํ•จ๊ป˜ํ•ด์ฃผ์‹  ๋ชจ๋“  ๋ถ„๋“ค๊ป˜ ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ๋งˆ๋ฌด๋ฆฌํ•˜๋ฉฐ, e.l.f. ๋ทฐํ‹ฐ ํŒ€์ด ๋˜ ๋‹ค๋ฅธ ๋ถ„๊ธฐ์—์„œ ์—…๊ณ„ ์„ ๋‘์˜ ์„ฑ๊ณผ๋ฅผ ๋‚ด์ค€ ๊ฒƒ์— ๋Œ€ํ•ด ์–ผ๋งˆ๋‚˜ ์ž๋ž‘์Šค๋Ÿฌ์šด์ง€ ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. e.l.f.์˜ ๋ชจ๋“  ์ง์›๊ณผ ํŒŒํŠธ๋„ˆ ์—ฌ๋Ÿฌ๋ถ„๊ป˜, ์šฐ๋ฆฌ๊ฐ€ ๋‹ค๋ฅธ ์ข…๋ฅ˜์˜ ๋ทฐํ‹ฐ ํšŒ์‚ฌ๋ฅผ ๋งŒ๋“ค๊ธฐ ์œ„ํ•œ ๋น„์ „์— ๋Œ€ํ•œ ์—ด์ •๊ณผ ํ—Œ์‹ ์— ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ๋ช‡ ์ฃผ ํ›„ ์บ๊ทธ๋‹ˆ์—์„œ ์ผ๋ถ€๋ถ„์„ ๋ต™๊ณ , 5์›”์—๋Š” ์šฐ๋ฆฌ์˜ 4๋ถ„๊ธฐ ์„ฑ๊ณผ์™€ 2026 ํšŒ๊ณ„์—ฐ๋„ ์ „๋ง์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•  ๋•Œ ์—ฌ๋Ÿฌ๋ถ„๊ณผ ๋‹ค์‹œ ๋Œ€ํ™”ํ•  ๊ธฐํšŒ๋ฅผ ๊ธฐ๋Œ€ํ•ฉ๋‹ˆ๋‹ค. ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ๊ฑด๊ฐ•ํ•˜์„ธ์š”. ์ง„ํ–‰์ž

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
This concludes today's conference call. We thank you all for attending today's presentation. You may now disconnect your lines and have a wonderful evening. ์˜ค๋Š˜์˜ ์ปจํผ๋Ÿฐ์Šค ์ฝœ์„ ๋งˆ์น˜๊ฒ ์Šต๋‹ˆ๋‹ค. ์˜ค๋Š˜ ๋ฐœํ‘œ์— ์ฐธ์„ํ•ด ์ฃผ์‹  ๋ชจ๋“  ๋ถ„๋“ค๊ป˜ ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์ด์ œ ํ†ตํ™”๋ฅผ ์ข…๋ฃŒํ•˜์‹œ๊ณ  ์ฆ๊ฑฐ์šด ์ €๋… ์‹œ๊ฐ„ ๋ณด๋‚ด์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.

๐Ÿ“Œ ํ•ต์‹ฌ ์š”์•ฝ

During the Q&A session, Tarang Amin, the speaker from the company, addressed various concerns about the company's performance and future outlook. Key points discussed included:

1. January's sales were impacted by factors such as promotional hangovers from December, reduced social media activity due to external events like wildfires and uncertainties around TikTok, and slower starts for new products. Despite these challenges, the company remains cautious but hopeful for improvement as the year progresses.

2. The international segment showed strong growth, particularly highlighted by a 66% increase in Q3, with successful expansions in Germany, the Netherlands, and Italy. The company continues to see robust demand internationally and plans further expansion.

3. The company adjusted its Q4 guidance based on a conservative outlook, considering potential continued softness in consumer demand. Despite this, they have observed strong consumption growth in the U.S. and significant market share gains, even in softer months.

4. Digital sales, particularly through Amazon, have been strong, contributing positively to the company's performance. The partnership with Amazon has helped in reaching new demographics and has not significantly cannibalized in-store sales.

5. The company remains committed to innovation and sees significant opportunities for growth in various product categories, including skincare, where brands like Naturium are expanding their retail presence and showing promising growth.

Overall, while acknowledging some short-term challenges, the company remains optimistic about its growth trajectory and market share expansion, supported by strong international performance, digital sales growth, and ongoing product innovation.